CONTEXTUAL REAL-TIME MARKETING
First Claim
Patent Images
1. A method for targeting advertisements, said method comprising:
- determining a set of information associated with real-time financial transaction history of a mobile wallet user, wherein the set of information contains a plurality of parameters;
filtering a set of potential advertisements based at least in part on the parameters included in the set of information; and
selecting at least one advertisement to be delivered to the mobile wallet user, wherein at least one advertisement is selected from the filtered set of potential advertisements.
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Abstract
A method and system for real-time targeting of advertisements and promotional offers to users of mobile wallet in a proactive as well as reactive manner is described. Targeting is based on a set of information associated with real-time transaction history of mobile wallet users.
13 Citations
30 Claims
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1. A method for targeting advertisements, said method comprising:
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determining a set of information associated with real-time financial transaction history of a mobile wallet user, wherein the set of information contains a plurality of parameters; filtering a set of potential advertisements based at least in part on the parameters included in the set of information; and selecting at least one advertisement to be delivered to the mobile wallet user, wherein at least one advertisement is selected from the filtered set of potential advertisements. - View Dependent Claims (2, 3, 5, 6, 7, 8, 9, 10, 11)
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12. A method for targeting advertisements to a user device, said method comprising:
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determining a set of information associated with a user device during a session when the user device is accessing content from a publisher; filtering a set of potential advertisements based at least in part on the set of information; and selecting at least one advertisement to be delivered to the user device along with the content requested by the user device, wherein the at least one advertisement is selected from the filtered set of potential advertisements. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system for targeting advertisements to a user device, comprising:
a processing device configured to execute a module of code to perform; determining a set of information associated with a user device during a session when the user device is accessing content from a publisher; filtering a set of potential advertisements based at least in part on the set of information; and selecting at least one advertisement to be delivered to the user device along with the content requested by the user device, wherein at least one advertisement is selected from the filtered set of potential advertisements. - View Dependent Claims (26, 27)
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28. A computer program product for targeting advertisements to a user device, the computer program product being embodied in a computer readable medium, comprising instructions for:
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determining a set of information associated with a user device during a session when the user device is accessing a publisher; filtering a set of potential advertisements based at least in part on the set of information; and selecting at least one advertisement to be delivered to the user device along with the content requested by the user device, wherein at least one advertisement is selected from the filtered set of potential advertisements based at least in part on the set of information. - View Dependent Claims (29, 30)
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Specification