SYSTEMS AND METHODS FOR COMMUNICATING WITH DEVICES WITH A CUSTOMIZED ADAPTIVE USER EXPERIENCE

• US 20160292732A1
• Filed: 03/31/2016
• Published: 10/06/2016
• Est. Priority Date: 12/08/2014
• Status: Active Grant

• Current Assignee: Vungle, Inc.
• Original Assignee: Vungle, Inc.
• Inventors: Kang, Daniel, Bear, Ben
• Granted Patent: US 11,205,193 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 20/40145 Biometric identity checks
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.

Claims

1. A system for communicating with mobile devices, comprising:

a storage medium to store one or more software programs;

a format and targeting builder unit to create and edit customizable ad formats and create target user segments; and

processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from mobile devices of users and to provide the following options;

custom scripting for creating and editing ad formats;

target user segments with a first category having levels of purchases for users with respect to one or more software applications including mobile software applications or web based software applications a second category having levels of loyalty for the users with respect to the one or more software applications, a third category having levels of engagement for the users with respect to the one more software applications with the engagement being determined at least partially with the biometric data, and a fourth category having levels of skill for the users with respect to the one or more software applications.

2. The system of claim 1, wherein the levels of purchases for the first category include non-payers, payers, and highest payers, wherein the levels of loyalty for the second category include new users, loyal users, and at risk users.

3. The system of claim 1, wherein the processing logic is configured to execute instructions of at least one software program of the format and targeting builder module to provide the following options:

target user segments with a fourth category having levels of skill for the users with respect to the one or more software applications, wherein the levels of engagement for the third category include high, medium, and low engagement users, wherein the levels of skill for the fourth category include advanced, intermediate, and beginner users.

4. The system of claim 1, further comprising:

a dynamic rewards module to allow users to sample in-app purchase items and currency in exchange for watching ads, wherein the dynamic rewards unit changes the reward offered to each user in a dynamic manner to maximize both ad and in-app purchase revenue.

5. The system of claim 4, wherein the processing logic is configured to execute instructions of at least one software program of the format and targeting builder module to provide the following options:

support for frames for an ad, video size options including full screen and partial screen, video length options, and opt-in or autoplay ad options.

6. The system of claim 1, wherein the processing logic is configured to execute instructions of at least one software program of the format and targeting builder module to provide the following options:

skippable or forced ad options, muted, unmuted, or partial volume options, portrait or landscape options for the user interface (UI).

7. The system of claim 1, wherein the processing logic is configured to execute instructions of at least one software program of the format and targeting builder module to provide the following options:

demand source options including at least two of hosted 1st party ad content, third party ad content, direct sold ads, ad exchange, programmatic brand ads, and programmatic performance ads.

8. The system of claim 1, wherein the processing logic is configured to execute instructions of at least one software program of the format and targeting builder module to provide the following options:

monetization options including video ad option, in-app purchase option, and no monetization mechanism determined by the system, wherein for the video ad option and in-app purchase option the system determines for a specific user which option will have a higher conversion rate for the video ad or in-app purchase and then selects this option.

9. A machine-accessible non-transitory medium containing executable computer program instructions which when executed by a data processing system cause said system to perform a method, the method comprising:

receiving data including biometric data from mobile devices of users;

providing custom scripting for creating and editing ad formats; and

creating target user segments with a first category having levels of purchases for users with respect to one or more software applications including mobile software applications or web based software applications, a second category having levels of loyalty for the users with respect to the one or more applications, and a third category having levels of engagement for the users with respect to the one more software applications with the engagement being determined at least partially with the biometric data.

10. The machine-accessible non-transitory medium of claim 9, wherein the levels of purchases for the first category include non-payers, payers, and highest payers, wherein the levels of loyalty for the second category include new users, loyal users, and at risk users.

11. The machine-accessible non-transitory medium of claim 9, wherein creating target user segments includes a fourth category having levels of skill for the users with respect to the one or more software applications, wherein the levels of engagement for the third category include high, medium, and low engagement users, wherein the levels of skill for the fourth category include advanced, intermediate, and beginner users.

12. The machine-accessible non-transitory medium of claim 9, wherein the method further includes:

providing support for frames for an ad, video size options including full screen and partial screen, video length options, and opt-in or autoplay ad options.

13. The machine-accessible non-transitory medium of claim 9, wherein the method further includes:

providing skippable or forced ad options, muted, unmuted, or partial volume options, portrait or landscape options for the user interface (UI).

14. The machine-accessible non-transitory medium m of claim 9, wherein the method further includes:

providing demand source options including hosted 1st party ad content, third party ad content, direct sold ads, ad exchange, programmatic brand ads, and programmatic performance ads.

15. The machine-accessible non-transitory medium of claim 9, wherein the method further includes:

providing monetization options including video ad option, in-app purchase option, and no monetization mechanism determined by the system, wherein for the video ad option and in-app purchase option the system determines for a specific user which option will have a higher conversion rate for the video ad or in-app purchase and then selects this option.

16. The machine-accessible non-transitory medium of claim 9, wherein the method further includes:

providing, with a dynamic rewards module, in-app purchase items and currency to users in exchange for watching ads, wherein the dynamic rewards module changes the reward offered to each user in a dynamic manner to maximize both ad and in-app purchase revenue.

17. The machine-accessible non-transitory medium of claim 16, wherein the levels of purchases for the first category include non-payers, payers, and highest payers, wherein the levels of loyalty for the second category include new users, loyal users, and at risk users, wherein the levels of engagement for the third category include high, medium, and low engagement users, wherein the levels of skill for the fourth category include advanced, intermediate, and beginner users.

18. The machine-accessible non-transitory medium of claim 16, wherein the method further includes:

providing, with the format and targeting builder unit, support for frames for an ad, video size options including full screen and partial screen, video length options, and opt-in or autoplay ad options;

providing, with the format and targeting builder unit, skippable or forced ad options, muted, unmuted, or partial volume options, portrait or landscape options for the user interface (UI); and

providing, with a format and targeting builder unit, demand source options including hosted 1st party ad content, third party ad content, direct sold ads, ad exchange, programmatic brand ads, and programmatic performance ads.

19. A mobile device, comprising:

a storage medium to store one or more software programs including mobile software programs;

a graphical user interface (UI) to display adaptive customizable ads on the mobile device and to receive touch input;

an input device to receive biometric data from a user; and

processing logic coupled to the storage medium, the processing logic is configured to execute instructions of at least one software program to;

initiate a software application and associated advertising services software on the mobile device;

generate, with the mobile device, an ad request in response to the initiation of the software application and associated advertising services software, wherein the advertising services software obtains biometric data, publisher settings, an application id to identify the selected software application, placement information for timing placement of an ad in-app, device characteristics, and user characteristics that are included in the ad request;

send the ad request to an ad system; and

receive a customized adaptive ad based on the ad request and the biometric data.

20. The device of claim 19, wherein the device characteristics and user characteristics are used to create a user segment for the user of the device, wherein the user segment is categorized in terms of a level of purchases for the user with respect to one or more software applications, a level of loyalty for the user with respect to the one or more applications, a level of engagement for the user with respect to the one more software applications with the level of engagement being determined at least partially with the biometric data.

21. The device of claim 20, wherein the processing logic is further configured to execute instructions of at least one software program to display the customized adaptive ad on a display of the device, wherein the customized adaptive ad allows the user to sample in-app purchase items and currency in exchange for watching the customized adaptive ad.