SYSTEMS AND METHODS FOR COMMUNICATING WITH DEVICES WITH A CUSTOMIZED ADAPTIVE USER EXPERIENCE
First Claim
1. A system for communicating with mobile devices, comprising:
- a storage medium to store one or more software programs;
a format and targeting builder unit to create and edit customizable ad formats and create target user segments; and
processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from mobile devices of users and to provide the following options;
custom scripting for creating and editing ad formats;
target user segments with a first category having levels of purchases for users with respect to one or more software applications including mobile software applications or web based software applications a second category having levels of loyalty for the users with respect to the one or more software applications, a third category having levels of engagement for the users with respect to the one more software applications with the engagement being determined at least partially with the biometric data, and a fourth category having levels of skill for the users with respect to the one or more software applications.
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Accused Products
Abstract
Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.
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Citations
21 Claims
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1. A system for communicating with mobile devices, comprising:
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a storage medium to store one or more software programs; a format and targeting builder unit to create and edit customizable ad formats and create target user segments; and processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from mobile devices of users and to provide the following options; custom scripting for creating and editing ad formats; target user segments with a first category having levels of purchases for users with respect to one or more software applications including mobile software applications or web based software applications a second category having levels of loyalty for the users with respect to the one or more software applications, a third category having levels of engagement for the users with respect to the one more software applications with the engagement being determined at least partially with the biometric data, and a fourth category having levels of skill for the users with respect to the one or more software applications. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A machine-accessible non-transitory medium containing executable computer program instructions which when executed by a data processing system cause said system to perform a method, the method comprising:
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receiving data including biometric data from mobile devices of users; providing custom scripting for creating and editing ad formats; and creating target user segments with a first category having levels of purchases for users with respect to one or more software applications including mobile software applications or web based software applications, a second category having levels of loyalty for the users with respect to the one or more applications, and a third category having levels of engagement for the users with respect to the one more software applications with the engagement being determined at least partially with the biometric data. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A mobile device, comprising:
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a storage medium to store one or more software programs including mobile software programs; a graphical user interface (UI) to display adaptive customizable ads on the mobile device and to receive touch input; an input device to receive biometric data from a user; and processing logic coupled to the storage medium, the processing logic is configured to execute instructions of at least one software program to; initiate a software application and associated advertising services software on the mobile device; generate, with the mobile device, an ad request in response to the initiation of the software application and associated advertising services software, wherein the advertising services software obtains biometric data, publisher settings, an application id to identify the selected software application, placement information for timing placement of an ad in-app, device characteristics, and user characteristics that are included in the ad request; send the ad request to an ad system; and receive a customized adaptive ad based on the ad request and the biometric data. - View Dependent Claims (20, 21)
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Specification