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ASYNCHRONOUS ADVERTISING PLACEMENT BASED ON METADATA

  • US 20160292736A1
  • Filed: 06/13/2016
  • Published: 10/06/2016
  • Est. Priority Date: 10/25/2005
  • Status: Active Grant
First Claim
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1. A method for ad matching, the method comprising:

  • receiving media content produced by one or more content providers, wherein the received media content includes characteristics used to organize the media content in a network;

    receiving ad-based criteria that associates one or more ads with at least one type of media content in the network, wherein the criteria includes rules and metadata used to associate a particular ad with user information or media content characteristics;

    receiving user profile information from a user device;

    executing instructions stored in memory by a processor, the instructions executed to;

    evaluating the user profile, wherein the evaluated user profile identifies at least one media content that the user wishes to view;

    matching one or more ads for the user, wherein the matched of the one or more ads is based on the characteristics of the identified media content and the ad-based criteria associated with each ad being matched;

    delivering the selected one or more ads for the user to view on the user device, wherein the ads are stored in memory to be played with the media content on the user device; and

    updating the stored ads in memory based on updates to the received ad-based criteria or user profile information on the user device, wherein the updated ads are used with a subsequent media content played on the user device.

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