METHOD AND APPARATUS FOR PLACING DISPLAY INFORMATION

• US 20160292747A1
• Filed: 06/09/2016
• Published: 10/06/2016
• Est. Priority Date: 03/12/2014
• Status: Abandoned Application

• Current Assignee: Tencent Technology Shenzhen Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Shenzhen Company Limited (Tencent Holdings Limited)
• Inventors: Xi, Minghao
• Application Number:
  US15/177,521
• Publication Number:
  US 20160292747A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/904 Browsing; Visualisation therefor for navigating the web G06F16/954; browsing optimisation for the web G06F16/957
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

The present disclosure discloses a method and an apparatus for placing display information, and belongs to the field of Internet technologies. The method includes: acquiring attribute information of a preset attribute item of a target account; determining, according to a pre-stored correspondence between attribute information and display information pools, a display information pool corresponding to the acquired attribute information, where in the correspondence, directional information of each piece of display information in any one display information pool includes directional information not contradicting attribute information corresponding to the any one display information pool; and placing display information to the target account according to the determined display information pool, and the attribute information of the target account. By using the present disclosure, utilization of display position resources can be improved.

Claims

1. A method for placing display information, comprising:

acquiring attribute information of a preset attribute item of a target account;

determining, according to a pre-stored correspondence between attribute information and display information pools, a display information pool corresponding to the acquired attribute information, in the correspondence, directional information of each piece of display information of any one display information pool comprising directional information not contradicting attribute information corresponding to the any one display information pool; and

placing display information to the target account according to the determined display information pool, and the attribute information of the target account.

2. The method according to claim 1, wherein the method further comprises:

acquiring different kinds of attribute information corresponding to the preset attribute item;

separately selecting, in to-be-selected display information, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish a corresponding display information pool, wherein the attribute information corresponding to the at least one piece of display information does not contradict directional information of the at least one piece of display information; and

storing a correspondence between the attribute information and the established display information pool.

3. The method according to claim 2, wherein the separately selecting, in to-be-selected display information, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish a corresponding display information pool comprises:

separately selecting, in the to-be-selected display information according to an upper limit of the amount of display information in the preset display information pool, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool.

4. The method according to claim 3, wherein the separately selecting, in the to-be-selected display information according to an upper limit of the amount of display information in the preset display information pool, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool comprises:

separately selecting, in the to-be-selected display information according to the upper limit of the amount of display information in the preset display information pool, and a preset display information sequencing rule, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool.

5. The method according to claim 1, wherein the placing display information to the target account according to the determined display information pool, and the attribute information of the target account comprises:

selecting, in the determined display information pool according to the attribute information of the target account, display information whose directional information does not contradict the attribute information of the target account; and

placing the display information to the target account according to the selected display information.

6. The method according to claim 5, wherein the placing the display information to the target account according to the selected display information comprises:

placing the selected display information to the target account in turn according to a preset placement period.

7. An apparatus for placing display information, comprising:

an acquiring module, configured to acquire attribute information of a preset attribute item of a target account;

a determining module, configured to determine, according to a pre-stored correspondence between attribute information and display information pools, a display information pool corresponding to the acquired attribute information, in the correspondence, directional information of each piece of display information of any one display information pool comprising directional information not contradicting attribute information corresponding to the any one display information pool; and

a placing module, configured to place display information to the target account according to the determined display information pool, and the attribute information of the target account.

8. The apparatus according to claim 7, further comprising a storing module, configured to:

acquire different kinds of attribute information corresponding to the preset attribute item;

separately select, in to-be-selected display information, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish a corresponding display information pool, wherein the attribute information corresponding to the at least one piece of display information does not contradict directional information of the at least one piece of display information; and

store a correspondence between the attribute information and the established display information pool.

9. The apparatus according to claim 8, wherein the storing module is configured to:

separately select, in the to-be-selected display information according to an upper limit of the amount of display information in the preset display information pool, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool.

10. The apparatus according to claim 9, wherein the storing module is configured to:

separately select, in the to-be-selected display information according to the upper limit of the amount of display information in the preset display information pool, and a preset display information sequencing rule, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool.

11. The apparatus according to claim 7, wherein the placing module is configured to:

select, in the determined display information pool according to the attribute information of the target account, display information whose directional information does not contradict the attribute information of the target account; and

place the display information to the target account according to the selected display information.

12. The apparatus according to claim 11, wherein the placing module is configured to:

place the selected display information to the target account in turn according to a preset placement period.

13. An apparatus for placing display information, comprising:

a processor; and

a memory storing instructions executable by the processor to implementing a method for placing display information, wherein the method comprises;

acquiring attribute information of a preset attribute item of a target account;

determining, according to a pre-stored correspondence between attribute information and display information pools, a display information pool corresponding to the acquired attribute information, in the correspondence, directional information of each piece of display information of any one display information pool comprising directional information not contradicting attribute information corresponding to the any one display information pool; and

placing display information to the target account according to the determined display information pool, and the attribute information of the target account.

14. The apparatus according to claim 13, wherein the method further comprises:

acquiring different kinds of attribute information corresponding to the preset attribute item;

separately selecting, in to-be-selected display information, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish a corresponding display information pool, wherein the attribute information corresponding to the at least one piece of display information does not contradict directional information of the at least one piece of display information; and

storing a correspondence between the attribute information and the established display information pool.

15. The apparatus according to claim 14, wherein the separately selecting, in to-be-selected display information, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish a corresponding display information pool comprises:

separately selecting, in the to-be-selected display information according to an upper limit of the amount of display information in the preset display information pool, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool.

16. The apparatus according to claim 15, wherein the separately selecting, in the to-be-selected display information according to an upper limit of the amount of display information in the preset display information pool, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool comprises:

separately selecting, in the to-be-selected display information according to the upper limit of the amount of display information in the preset display information pool, and a preset display information sequencing rule, at least one piece of display information corresponding to each kind of the acquired attribute information, to establish the corresponding display information pool.

17. The apparatus according to claim 13, wherein the placing display information to the target account according to the determined display information pool, and the attribute information of the target account comprises:

selecting, in the determined display information pool according to the attribute information of the target account, display information whose directional information does not contradict the attribute information of the target account; and

placing the display information to the target account according to the selected display information.

18. The apparatus according to claim 17, wherein the placing the display information to the target account according to the selected display information comprises:

placing the selected display information to the target account in turn according to a preset placement period.