METHOD OF ACHIEVING TARGETED DELIVERY/APPLICATION OF HAIR

• US 20160309871A1
• Filed: 04/22/2016
• Published: 10/27/2016
• Est. Priority Date: 04/23/2015
• Status: Active Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Torres Rivera, Jazmin Veronica, Zhao, Jean Jianqun, Glenn, Robert Wayne Jr.
• Application Number:
  US15/136,032
• Publication Number:
  US 20160309871A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: A45D 19/005 Shampooing; Conditioning; Washing hair for hairdressing purposes
• CPC Class Codes: A45D 19/0066 Coloring or bleaching
• CPC Class Codes: A45D 19/026 having brush or comb applicators A45D24/22 take precedence; brushes with reservoir or other means for applying substances A46B11/00
• CPC Class Codes: A45D 2019/0033 Processes for treating the scalp
• CPC Class Codes: A61K 2800/88 Two- or multipart kits
• CPC Class Codes: A61K 2800/884 Sequential application
• CPC Class Codes: A61K 8/046 Aerosols; Foams
• CPC Class Codes: A61Q 5/02 Preparations for cleaning the hair
• CPC Class Codes: A61Q 5/12 Preparations containing hair conditioners

Abstract

A method of washing and conditioning hair comprising directed to applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp; applying a rinse-off conditioner composition on the length and ends of the hair, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp; and rinsing the hair with water.

Claims

1. A method of washing and conditioning hair comprising:

a. Applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp;

b. Applying a rinse-off conditioner composition on the length and ends of the hair, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp.

c. Rinsing the hair with water.

4. A method according to claim 1 wherein the shampoo composition is followed by rinsing with water before the application of the rinse-off conditioner composition.

6. A method according to claim 1 wherein the shampoo composition is delivered via an applicator having a single and/or plurality of outlets extending more than 1 cm from its base.

7. A method according to claim 1 wherein the shampoo formulation composition has a zero shear viscosity value measured at 0.01 Pa of from less than about 20,000 Pa s.

8. A method according to claim 1 wherein the shampoo composition has a zero shear viscosity value measured at 0.01 Pa of from less than about 15,000 Pa s.

9. A method according to claim 1 wherein the shampoo composition has a zero shear viscosity value measured at 0.01 Pa of from about less than about 10,000 Pa s.

10. A method according to claim 1 wherein the shampoo composition is dispensed with a foam applicator.

11. A method according to claim 10 wherein the shampoo composition has a zero shear viscosity measures at 0.01 Pa s of less than about 15,000 Pa s.

12. A method according to claim 11 wherein the shampoo composition has a zero shear viscosity measures at 0.01 Pa s of less than about 10,000 Pa s.

13. A method according to claim 1 wherein the rinse-off conditioner is dispensed with a foam applicator.

14. A method according to claim 13 wherein the viscosity of the rinse-off conditioner composition has a zero shear viscosity value measured at 0.01 Pa of less than about 15,000 Pa s.

15. A method according to claim 13 wherein the viscosity of the rinse-off conditioner composition has a zero shear viscosity value measured at 0.01 Pa of less than about 10,000 Pa s.

16. A method according to claim 1 wherein the shampoo and rinse-off conditioner compositions are included in a single package having a dual chamber.

17. A method according to claim 1 wherein the shampoo composition is dispensed as a foam.

18. A method according to claim 17 wherein the shampoo composition is dispensed as aerosol foam.

19. A method according to claim 17 wherein the shampoo care composition is dispensed as a pumped foam.

20. A method according to claim 1 wherein the rinse-off composition is dispensed as a foam.

21. A method according to claim 1 wherein the rinse-off composition is dispensed as an aerosol foam.

22. A method according to claim 1 wherein the rinse-off composition is dispensed as a pumped foam.

23. A method according to claim 1 wherein the shampoo/conditioning composition comprises a benefit agent selected from the group consisting of an anti-dandruff agent, anti-fungal agent, anti-itch agent, anti-bacterial agent, anti-microbial agent, moisturization agent, anti-oxidant, vitamin, lipid soluble vitamin, chelant, perfume, brightener, enzyme, sensate, attractant, dyes, pigment, bleach, and mixtures thereof.

24. A method according to claim 23 wherein the shampoo composition comprises a sensate.

25. Instructions for complying with hair washing and conditioning method according to claim 1 comprising the steps of:

1. Wet hair thoroughly;

2. Apply shampoo directly onto scalp and root;

3. Continue application until entire surface area of the scalp and root are covered;

4. Massage into roots and scalp and avoid/minimize spreading it onto length and ends;

5. Rinse thoroughly;

6. Apply conditioner product to length and ends of the hair;

7. Rinse thoroughly.

2. A method of washing and conditioning hair comprising:

a. Applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp;

b. Applying a second shampoo or cleansing composition to the length and ends, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp;

c. Rinsing the hair with water

5. A method according to claim 2 where in the second shampoo or cleansing composition is a dilution of the first shampoo composition.

3. A method of washing and conditioning hair comprising:

a. Applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp;

b. Rinsing the hair with water;

c. Applying a leave-on conditioner composition on the length and ends of the hair, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp.

26. A kit of products comprising one or more containers of a cleansing product, one or more containers of a conditioning product and usage instructions, wherein the cleansing product includes an attached or detached applicator with a single or plurality of outlets that extend more than 1 cm from its base and/or wherein the instructions suggest zone specific application.