TARGETED TELEVISION ADVERTISEMENT AND TELEVISION PROGRAMMING CONTROL APPARATUS, SYSTEM AND METHOD
First Claim
Patent Images
1. A television programming control system, comprising:
- a biometric viewer tracker;
at least one tracking server associated with a plurality of households, wherein said at least one tracking server receives viewing information for each of the plurality of households and output information from said biometric viewer tracker; and
a programming controller that limits available programming to at least one of the plurality of households in accordance with at least one indication regarding a viewer in the at least one of the plurality of households from said at least one tracking server.
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Abstract
A targeted television advertisement and television programming control apparatus, system and method, may include a biometric viewer tracker, a programming tracking server, and an advertisement server.
18 Citations
3 Claims
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1. A television programming control system, comprising:
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a biometric viewer tracker; at least one tracking server associated with a plurality of households, wherein said at least one tracking server receives viewing information for each of the plurality of households and output information from said biometric viewer tracker; and a programming controller that limits available programming to at least one of the plurality of households in accordance with at least one indication regarding a viewer in the at least one of the plurality of households from said at least one tracking server.
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2. A targeted television advertisement system, comprising:
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a biometric viewer tracker; at least one tracking server associated with a plurality of households, wherein said at least one tracking server receives viewing information for each of the plurality of households and output information from said biometric viewer tracker; and at least one advertisement server that assesses at least open advertisement slots in a program viewed in at least one of the plurality of households according to said at least one tracking server, and that inserts into one of the open advertisement slots an advertisement appropriate to a viewer of the program viewed according to an indication from said at least one tracking server.
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3. A targeted television advertisement system, comprising:
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at least one tracking server communicatively connected to each of a plurality of households, wherein said at least one tracking server receives viewing information by at least channel and time for each of the plurality of households; and at least one advertisement server that assesses at least open advertisement slots in a program viewed in at least one of the plurality of households, and that inserts into one of the open advertisement slots an advertisement appropriate to a viewer of the program viewed according to an indication of appropriateness from said at least one tracking server.
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Specification