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APPARATUS AND METHOD OF SELECTION AND PLACEMENT OF TARGETED MESSAGES INTO A SEARCH ENGINE RESULT PAGE

  • US 20160321694A1
  • Filed: 11/11/2014
  • Published: 11/03/2016
  • Est. Priority Date: 05/07/2014
  • Status: Active Grant
First Claim
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1. A computer-implemented method of presenting a search engine result page to a user on an electronic device, the method executable at a server, the method comprising:

  • receiving, over a communication network from the electronic device, a search query, the search query being associated with a user search intent;

    responsive to the search query, generating a search query result set, the search query result set including a plurality of search results, each search result of the plurality of search results having been ranked based on its relevance to the search query;

    selecting a targeted message;

    based on previous interactions of other users with search engine result pages containing the plurality of search results generated in response to a previous search query that is at least substantially similar to the search query, determining a relevance factor of the search query result set as a whole, the relevance factor of the search query result set indicative of a likelihood parameter that the search query result set satisfies user intent, the relevance factor of the search query result set being determined independently from relevance of individual results within the plurality of search results;

    generating the search engine result page, the search engine result page including the search query result set and the targeted message, the spatial placement of the targeted message having been determined by the server by executing the steps of;

    responsive to the relevance factor of the search query result set being one of;

    equal to a relevancy threshold and above the relevancy threshold, selecting a first spatial placement of the targeted message in the search engine result page;

    responsive to the relevance factor of the search query result set being below the relevancy threshold, selecting a second spatial placement of the targeted message in the search engine result page;

    transmitting to the electronic device, over the communication network, the search engine result page.

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