DELIVERING TARGETED ADVERTISING TO MOBILE DEVICES
First Claim
Patent Images
1. A method for loading a layout with advertising item data, comprising:
- parsing layout header data;
building a layout item object;
replacing global layout variable with values;
replacing local layout variables with data from content objects; and
creating display data.
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Abstract
A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.
41 Citations
12 Claims
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1. A method for loading a layout with advertising item data, comprising:
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parsing layout header data; building a layout item object; replacing global layout variable with values; replacing local layout variables with data from content objects; and
creating display data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of downloading advertising items from a host server to a portable device of a client, comprising:
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receiving at the host server a client'"'"'s device information relative to the client'"'"'s portable device; determining, from the client'"'"'s device information, the model or version of the client'"'"'s portable device; in response to the step of determining, embedding a client ID in the client'"'"'s portable device; and delivering client software from the host server to the client'"'"'s portable device, the client software being used for downloaded advertising items relative to a product or service from the host server to the client'"'"'s portable device. - View Dependent Claims (12)
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Specification