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EXPLOITING MULTI-MODAL AFFECT AND SEMANTICS TO ASSESS THE PERSUASIVENESS OF A VIDEO

  • US 20160328384A1
  • Filed: 10/02/2015
  • Published: 11/10/2016
  • Est. Priority Date: 05/04/2015
  • Status: Active Grant
First Claim
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1. A method for determining the persuasiveness of a multimedia item, the method comprising, with a computing system comprising one or more computing devices:

  • extracting a plurality of features from at least a portion of the multimedia item, the extracted features comprising a visual feature or an audio feature;

    identifying a text item associated with the multimedia item;

    extracting text from at least a portion of the text item;

    analyzing the extracted features and the extracted text using a video persuasiveness model; and

    generating a persuasiveness indication for the multimedia item based on the analysis using the video persuasiveness model.

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