METHOD AND SYSTEM FOR THE CREATING, MANAGING, AND DELIVERING OF ENHANCED FEED FORMATTED CONTENT

• US 20160343037A1
• Filed: 08/01/2016
• Published: 11/24/2016
• Est. Priority Date: 08/04/2004
• Status: Active Application

• Current Assignee: Dizpersion Corporation
• Original Assignee: Dizpersion Corporation
• Inventors: Nicholas, Frank C., Carswell, Ian B.
• Application Number:
  US15/225,460
• Publication Number:
  US 20160343037A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles

Abstract

The invention provides a method, system, and computer usable medium including a program for sponsoring customizing feed content. The method includes associating a user with a profile group based on characteristic response data; receiving at least one keyword from the user; determining whether feed formatted content contains the keyword; associating a sponsorship with the feed formatted content based on the keyword and the associated profile group; and providing the feed formatted content with associated sponsorship to the user based on the determination.

Claims

1. A method of sponsoring feed content over a network of computing devices, the method comprising:

providing a social network database on a server, wherein the social network database comprises relationships between user accounts;

establishing a relationship between a first user account of a first user and a second user account of a second user in the social network database, where the first user is independent and distinct from the second user, and wherein the relationship is established based on a request from the first user account to connect to the second user account;

providing a template advertising opportunity at a server;

associating feed formatted content with the first user at a server;

receiving at least one keyword at a server from the second user;

determining, by a server, whether the feed formatted content contains the keyword;

associating the second user with the template advertising opportunity at a server based on characteristic response data, the association including a degree of certainty;

associating a sponsorship with the feed formatted content at a server based on the associated template advertising opportunity; and

providing the feed formatted content with the associated sponsorship from a server to the second user based on the determination and the relationship.

2. The method of claim 1, further comprising:

receiving response data at a server from a third user associated with the feed formatted content, wherein providing the feed formatted content to the second user is based on the response data.

3. The method of claim 1, wherein the feed formatted content is provided to the second user through a personal message feed associated with the first user.

4. The method of claim 1, wherein the feed formatted content is provided to the second user through a personal message feed associated with the second user.

5. The method of claim 1, wherein the feed formatted content is provided by the first user.