GEOLOCATION ANALYTICS

• US 20160350776A1
• Filed: 05/25/2016
• Published: 12/01/2016
• Est. Priority Date: 05/29/2015
• Status: Abandoned Application

• Current Assignee: Walmart Apollo, LLC (WalMart Inc.)
• Original Assignee: Wal Mart Stores Inc (WalMart Inc.)
• Inventors: McHale, Brian Gerard, High, Donald R., Rone, Nicholas D.
• Application Number:
  US15/164,207
• Publication Number:
  US 20160350776A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: H04W 12/08 Access security
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Provided are a system and method for visualizing data analytics. An identifier is transmitted by a mobile electronic device of an interested party in or proximal a retail establishment to a computer in communication with a stored set of analytics regarding store items. Analytics of the set of analytics are determined within a geographic area proximal a current location of the mobile electronic device. Store items are located within the geographic area to which specific analytics of the determined analytics of the set of analytics correspond. Presented at the mobile electronic device are one or more analytics of the specific analytics in response to the identifier.

Claims

1. A method for visualizing data analytics, comprising:

transmitting an identifier by a mobile electronic device of an interested party in or proximal a retail establishment to a computer in communication with a stored set of analytics regarding store items;

determining analytics of the set of analytics within a geographic area proximal a current location of the mobile electronic device;

locating store items within the geographic area to which specific analytics of the determined analytics of the set of analytics correspond; and

presenting at the mobile electronic device one or more analytics of the specific analytics in response to the identifier.

2. The method of claim 1, wherein the mobile electronic device of the interested party is authorized to receive the analytics in response to an acceptance of the transmitted identifier.

3. The method of claim 2, wherein the computer determines from the identifier at least one of an identification of the interested party, a role of the interested party, analytic authorization information, or a level of authorization.

4. The method of claim 3, wherein the mobile electronic device picks up an LED light transmission and communicates back to a location server the location of the user.

5. The method of claim 4, wherein the location server looks up the authority of the user, the available visualizations, statistical models associated with the visualizations, and data that is associated with the models, and wherein the location server applies a location factor to the model along with a default date range for the current data and a default date range for the data.

6. The method of claim 1, further comprising:

determining a location of the mobile electronic device in the retail establishment; and

providing the analytics as analytical visualization data to the mobile electronic device according to the location of the mobile electronic device.

7. The method of claim 6, wherein when the mobile electronic device is at a first distance from an item of interest to which the analytics correspond, a first amount of analytical visualization data is displayed at the mobile electronic device, and wherein when the mobile electronic device is at a second distance from the item of interest that is greater than the first distance, then a second amount of analytical visualization data is displayed at the mobile electronic device that is less than the first amount of analytical visualization data.

8. The method of claim 1, further comprising:

receiving, by the mobile electronic device, an LED light transmission of a value that is mapped to a geographical location on a digital store map;

identifying, by the computer, from the value the geographical location where the interested party having the mobile electronic device is located; and

searching for the available analytics and using the location of the retail establishment as a factor in the query to limit the data retrieved to just analytics for the store.

9. The method of claim 8, where in the number emitted by the LED light transmission identifies a store department.

10. The method of claim 1, wherein the computer provides default analytics and visualization to the mobile electronic device, which can be updated to include different analytics based on a security level of the interested party.

11. The method of claim 1, further comprising:

scanning a store item by the mobile electronic device; and

querying by the computer analytics related to the scanned store item.

12. The method of claim 1, wherein the analytics are generated according to hierarchical levels.

13. The method of claim 1, wherein the hierarchical levels include store, department, modular, and item levels.

14. The method of claim 1, further comprising generating a default analytic and visualization based on the user'"'"'s authority and access permissions.

15. A method for providing geolocation-sensitive analytics, comprising:

authorizing a mobile electronic device of user to receive analytic data corresponding to at least one item of interest;

receiving, by an analytics system, an identifier from the mobile electronic device;

providing the analytics as analytical visualization data to the mobile electronic device based on the identifier and a result of authorizing the mobile electronic device.

16. The method of claim 15, wherein the analytics are generated according to hierarchical levels.

17. The method of claim 16, wherein the hierarchical levels include store, department, modular, and item levels.

18. The method of claim 15, wherein the amount of analytical visualization data displayed at the mobile electronic device is dependent on the location of the mobile electronic device from the at least one item of interest.

19. The method of claim 15, further comprising generating a default analytic and visualization based on the user'"'"'s authority and access permissions.

20. An analytics system, comprising:

a geo-location processor that determines a mobile device location relative to items, store areas, departments, vendors, fine-line, and/or categories of interest and have corresponding analytic data;

an analytics processor that retrieves available analytics of the analytic data based on the mobile device location; and

a visualization generator that outputs visualizations related to selected analytics of available analytics.

21. The analytics system of claim 20, further comprising:

an item analyzer that analyzes one or more store items proximal to the mobile device location by evaluating sales, profits, or other affinities regarding an item for determining analytic-related information.

22. The analytics system of claim 20, further comprising a threshold generator That compares an item performance level to a threshold value, and generates an alert of analytics regarding the item when the item performance level is greater than the threshold level.

23. The analytics system of claim 20, further comprising an authentication processor that processes authentication data received from the mobile device to determine whether the user is authorized to receive analytic data and visualizations, and at what level of authority and access.