OFF-LINE STORE ADVERTISING SERVICE SYSTEM AND METHOD THEREFOR, AND APPARATUS APPLIED THERETO

• US 20160350807A1
• Filed: 12/15/2014
• Published: 12/01/2016
• Est. Priority Date: 01/17/2014
• Status: Abandoned Application

• Current Assignee: SK Planet Co., Ltd. (SK Telecom Co., Ltd.)
• Original Assignee: SK Planet Co., Ltd. (SK Telecom Co., Ltd.)
• Inventors: SHIN, JiHoon
• Application Number:
  US15/111,683
• Publication Number:
  US 20160350807A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location

Abstract

Disclosed are an off-line store advertising service system and a method therefor, and an apparatus applied thereto. That is, a keyword pre-configured for the off-line store is identified on the basis of a beacon signal associated with the off-line store transmitted from a visitor'"'"'s terminal, and a display apparatus associated with the keyword displays an advertising/promotional content registered to correspond to the off-line store, thereby providing real time information on the off-line store while effectively promoting the off-line store.

Claims

1. A service apparatus, comprising:

an identification unit configured to identify a keyword for an off-line store on the basis of a beacon signal when the beacon signal received by a visitor'"'"'s terminal in the off-line store is transmitted;

a sorting unit configured to sort a target display apparatus that is a display apparatus associated with the keyword among a plurality of display apparatuses; and

a providing unit configured to provide an advertising/promotional content registered in association with the off-line store to display the advertising/promotional content on the target display apparatus.

2. The service apparatus of claim 1, wherein the keyword for the off-line store includes location information on the off-line store, and

the sorting unit sorts display apparatus adjacently located to the off-line store among the plurality of display apparatuses as the target display apparatus on the basis of the location information on the off-line store.

3. The service apparatus of claim 1, further comprising:

an updating unit configured to accumulate and update the number of visitors of the off-line store on the basis of the beacon signal transmitted from the visitor'"'"'s terminal,

wherein the advertising/promotional content registered in association with the off-line store is displayed on the target display apparatus only when the number of visitors of the off-line store accumulated and updated for set-up time is equal to or more than a threshold value.

4. The service apparatus of claim 3, wherein the providing unit provides, when the number of off-line stores is equal to or more than 2, an advertising/promotional content of a specific off-line store with a larger number of visitors accumulated and updated for the set-up time.

5. The service apparatus of claim 4, wherein the set-up time includes a plurality of unit set-up times, and

the providing unit provides, when the number of visitors entering the at least two off-line stores accumulated and updated for the set-up time is same, the advertising/promotional content of the specific off-line store with a larger number of visitors accumulated and updated for the specific unit set-up time among the plurality of unit set-up times.

6. The service apparatus of claim 1, further comprising:

a registration unit configured to register the advertising/promotional content associated with the off-line store,

wherein the advertising/promotional content registered in association with the off-line store is displayed on the target display apparatus only when the set-up time from timing registered in the registration unit does not elapse.

7. A method of operating a service apparatus, comprising:

identifying a keyword for an off-line store on the basis of a beacon signal, when the beacon signal received by a visitor'"'"'s terminal in the off-line store is transmitted from a visitor'"'"'s terminal;

sorting a target display apparatus that is a display apparatus associated with the keyword among a plurality of display apparatuses; and

providing an advertising/promotional content registered in association with the off-line store to display the advertising/promotional content on the target display apparatus.

8. The method of claim 7, wherein the keyword for the off-line store includes location information on the off-line store, and

the sorting comprises sorting display apparatus adjacently located to the off-line store among the plurality of display apparatuses as the target display apparatus on the basis of the location information on the off-line store.

9. The method of claim 7, further comprising:

accumulating and updating the number of visitors of the off-line store on the basis of the beacon signal transmitted from the visitor'"'"'s terminal,

wherein the advertising/promotional content registered in association with the off-line store is displayed on the target display apparatus only when the number of visitors of the off-line store accumulated and updated for set-up time is equal to or more than a threshold value.

10. The method of claim 9, wherein the providing comprises providing, when the off-line store is equal to or more than 2, an advertising/promotional content of a specific off-line store with a larger number of visitors accumulated and updated for the set-up time among the at least two off-line stores.