CREATING RULES FOR USE IN THIRD-PARTY TAG MANAGEMENT SYSTEMS

• US 20160357867A1
• Filed: 08/16/2016
• Published: 12/08/2016
• Est. Priority Date: 03/14/2013
• Status: Active Grant

• Current Assignee: ObservePoint, Inc.
• Original Assignee: ObservePoint, Inc.
• Inventors: Seolas, Robert K., Pestana, John, Feuerlein, Alan Martin, Miller, Matthew T.
• Granted Patent: US 10,394,902 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 16/986 Document structures and storage, e.g. HTML extensions
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

Methods and system allow for creating rules for a tag management system. One or more implementations create rules for a tag management system can include crawling a page of a website. Additionally, one or more implementations identify the configuration of each of the tags implemented within the page. Further, one or implementations generate one or more rules that enable a tag management system to recreate the configuration of one or more tags implemented within the page. Further still, one or more implementations export the generated one or more rules to a tag management system.

Claims

1. In an online webpage in which webpage content is loaded into memory and processed at a central processing unit, a computer-implemented method for creating rules for a tag management system, the method comprising:

receiving a universal resource locator (URL) that is associated with a target website;

accessing through a network connection the target website, wherein accessing the target website comprises playing a video file sourced within the target website;

identifying, with a computer processor, one or more video tags that are executed during playback of the video file;

generating one or more rules for the page that enable a tag management system to recreate the identified configuration of the identified one or more video tags; and

exporting the generated one or more rules to the tag management system.

2. A computer system for creating rules for a tag management system, comprising:

one or more processors; and

one or more computer-readable media having stored thereon executable instructions that when executed by the one or more processors configure the computer system to perform a method comprising;

receiving a universal resource locator (URL) that is associated with a target website;

accessing through a network connection the target website, wherein accessing the target web site comprises playing a video file sourced within the target website;

identifying, with a computer processor, one or more video tags that are executed during playback of the video file;

generating one or more rules for the page that enable a tag management system to recreate the identified configuration of the identified one or more video tags; and

exporting the generated one or more rules to the tag management system.