SYSTEMS AND METHODS FOR COMMUNICATING INFORMATION

• US 20160358183A1
• Filed: 06/02/2015
• Published: 12/08/2016
• Est. Priority Date: 06/02/2015
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Gonguet, Vincent, Jarrett, Steven James
• Granted Patent: US 10,460,323 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/016 After-sales
• CPC Class Codes: H04L 67/141 Setup of application sessions admission control or resource allocation in data switching networks H04L47/70

Abstract

Systems, methods, and non-transitory computer-readable media can determine a request for establishing a communication between a first computing device and a second computing device. Information to be provided to the second computing device can be determined. An address can be associated with the information to be provided to the second computing device. The communication between the first computing device and the second computing device can be established. The address can be provided to the second computing device when establishing the communication and the second computing device can obtain the information using the at least one address.

Claims

1. A computer-implemented method comprising:

determining, by a computing system, at least one request for establishing a communication between a first computing device and a second computing device;

determining, by the computing system, information to be provided to the second computing device, the information describing at least one or more attributes of a user operating the first computing device;

associating, by the computing system, at least one address with the information to be provided to the second computing device; and

establishing, by the computing system, the communication between the first computing device and the second computing device, wherein the at least one address is provided to the second computing device when establishing the communication, and wherein the second computing device is able to obtain the information using the at least one address.

2. The computer-implemented method of claim 1, wherein determining, by the computing system, the at least one request for establishing the communication further comprises:

determining that the user operating the first computing device has selected an option for establishing the communication with the second computing device, the option being associated with a content item provided to the first computing device by the computing system.

3. The computer-implemented method of claim 1, wherein the information includes at least one of:

demographic information of the user, information describing the first computing device, information describing a network experience of the user, information describing a network carrier through which the first computing device is communicating, information provided by the network carrier, information describing at least one content item selected by the user, or information describing at least one targeting segment corresponding to the user.

4. The computer-implemented method of claim 1, wherein associating, by the computing system, the at least one address with the information further comprises:

selecting the at least one address from a set of addresses;

correlating the information with the at least one address; and

storing the correlation between the at least one address and the information, wherein the information is able to be obtained using the at least one address.

5. The computer-implemented method of claim 1, wherein the information includes a first value and a second value, and wherein associating, by the computing system, the at least one address with the information further comprises:

determining, based on the information, that the information includes the first value and the second value;

determining, from a set of addresses, the at least one address that has been allocated to correspond to the first value and the second value; and

selecting the at least one address to communicate the information, wherein the information is able to be determined based solely on the selected at least one address.

6. The computer-implemented method of claim 1, wherein the at least one address is one of:

a phone number, an e-mail address, or a network address.

7. The computer-implemented method of claim 1, further comprising:

providing, by the computing system, an application programming interface (API) for obtaining information associated with addresses, wherein the second computing device is able to obtain the information associated with the at least one address by providing the at least one address to the API.

8. The computer-implemented method of claim 1, wherein determining, by the computing system, information to be provided to the second computing device further comprises:

determining that the user operating the first computing device has selected an option for establishing the communication with the second computing device, the option being associated with a content item provided to the first computing device by the computing system;

determining one or more targeting segments associated with the content item; and

determining one or more attributes of the user that correspond to the respective targeting segments associated with the content item, wherein the one or more attributes of the user are included in the information provided to the second computing device.

9. The computer-implemented method of claim 1, wherein associating, by the computing system, the at least one address with the information further comprises:

determining a priority level of the communication;

selecting the at least one address from a set of addresses based at least in part on the priority level, wherein one or more addresses in the set of addresses are allocated to represent a respective priority level; and

associating the information with the at least one address.

10. The computer-implemented method of claim 1, wherein determining, by the computing system, the at least one request for establishing the communication further comprises:

determining that the user operating the first computing device has selected an option for establishing the communication with the second computing device, the option provided to the first computing device by the second computing device.

11. A system comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform;

determining at least one request for establishing a communication between a first computing device and a second computing device;

determining information to be provided to the second computing device, the information describing at least one or more attributes of a user operating the first computing device;

associating at least one address with the information to be provided to the second computing device; and

establishing the communication between the first computing device and the second computing device, wherein the at least one address is provided to the second computing device when establishing the communication, and wherein the second computing device is able to obtain the information using the at least one address

12. The system of claim 11, wherein determining the at least one request for establishing the communication further comprises:

determining that the user operating the first computing device has selected an option for establishing the communication with the second computing device, the option being associated with a content item provided to the first computing device by the computing system.

13. The system of claim 11, wherein associating the at least one address with the information further comprises:

selecting the at least one address from a set of addresses;

associating the information with the at least one address; and

storing the association between the at least one address and the information, wherein the information is able to be obtained using the at least one address.

14. The system of claim 11, wherein the information includes a first value and a second value, and wherein associating, by the computing system, the at least one address with the information further comprises:

determining, based on the information, that the information includes the first value and the second value;

determining, from a set of addresses, the at least one address that has been allocated to correspond to the first value and the second value; and

selecting the at least one address to communicate the information, wherein the information is able to be determined based solely on the selected at least one address.

15. The system of claim 11, wherein the at least one address is one of:

a phone number, an e-mail address, or a network address.

16. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform:

determining, by a computing system, at least one request for establishing a communication between a first computing device and a second computing device;

determining, by the computing system, information to be provided to the second computing device, the information describing at least one or more attributes of a user operating the first computing device;

associating, by the computing system, at least one address with the information to be provided to the second computing device; and

establishing, by the computing system, the communication between the first computing device and the second computing device, wherein the at least one address is provided to the second computing device when establishing the communication, and wherein the second computing device is able to obtain the information using the at least one address.

17. The non-transitory computer-readable storage medium of claim 16, wherein determining, by the computing system, the at least one request for establishing the communication further comprises:

determining that the user operating the first computing device has selected an option for establishing the communication with the second computing device, the option being associated with a content item provided to the first computing device by the computing system.

18. The non-transitory computer-readable storage medium of claim 16, wherein associating, by the computing system, the at least one address with the information further comprises:

selecting the at least one address from a set of addresses;

associating the information with the at least one address; and

storing the association between the at least one address and the information, wherein the information is able to be obtained using the at least one address.

19. The non-transitory computer-readable storage medium of claim 16, wherein the information includes a first value and a second value, and wherein associating, by the computing system, the at least one address with the information further comprises:

determining, based on the information, that the information includes the first value and the second value;

determining, from a set of addresses, the at least one address that has been allocated to correspond to the first value and the second value; and

selecting the at least one address to communicate the information, wherein the information is able to be determined based solely on the selected at least one address.

20. The non-transitory computer-readable storage medium of claim 16, wherein the at least one address is one of:

a phone number, an e-mail address, or a network address.