Advertisements for Applications on an Online Social Network
First Claim
1. A method comprising:
- receiving a request to generate an advertisement of a third-party application;
identifying a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network;
identifying one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users; and
sending, to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified objects that has been interacted with by at least one of the first users.
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Abstract
In one embodiment, a social-networking system accesses a social graph, receives a request to generate an advertisement of a third-party application, identifies a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network, one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users, and sends to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified objects that has been interacted with by at least one of the first users.
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Citations
19 Claims
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1. A method comprising:
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receiving a request to generate an advertisement of a third-party application; identifying a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network; identifying one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users; and sending, to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified objects that has been interacted with by at least one of the first users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. An apparatus comprising:
- one or more processors; and
a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to;receive a request to generate an advertisement of a third-party application; identify a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network; identify one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users; and send to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified object that has been interacted with by the at least one of the first users.
- one or more processors; and
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19. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
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receive a request to generate an advertisement of a third-party application; identify a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network; identify one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users; and send to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified object that has been interacted with by the at least one of the first users.
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Specification