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Personalizing Advertisements Based on Proximate Computing Devices

  • US 20160358216A1
  • Filed: 12/29/2015
  • Published: 12/08/2016
  • Est. Priority Date: 06/02/2015
  • Status: Active Grant
First Claim
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1. A method comprising:

  • generating, using a user device, an advertisement (ad) comprising one or more of text and image data;

    identifying, using the user device, a proximate device located proximate to the user device using a local wireless network, wherein the proximate device is configured to communicate via the local wireless network, and wherein identifying the proximate device comprises receiving an indication of the proximate device from the proximate device via the local wireless network;

    in response to identifying the proximate device, modifying, using the user device, the ad based on the identified proximate device; and

    displaying the modified ad to a user at the user device.

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