SYSTEM AND A METHOD FOR ENHANCING AUDIENCE REACH AND BRAND PROMOTION THROUGH TELEVISION

• US 20160358221A1
• Filed: 06/05/2016
• Published: 12/08/2016
• Est. Priority Date: 06/05/2015
• Status: Active Grant

• Current Assignee: Surewaves Mediatech Private Limited
• Original Assignee: Surewaves Mediatech Private Limited
• Inventors: Rath, Manajit, KHARE, RAJENDRA KUMAR, Krishnamurthy, Kishore Adekhandi
• Granted Patent: US 11,127,043 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/4886 for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The embodiments herein provide a system and a method for enhancing audience reach and brand promotion, in social media marketing by including social media messages like Twitter® messages into television channels. The method effectively promotes braids, sale offers, discount deals, and social contests to the people who are beyond internet'"'"'s reach. The system automatically collects Twitter® messages posted by the users and telecasts the messages on selected TV channels as banners while viewers watch programs on TV. The system generates positive brand awareness among people by telecasting the tweets having the most positive reviews about a particular brand or event. The system detects and telecasts the most relevant tweets of a particular event or a brand using hashtags created in the tweets for brands or event names.

Claims

1. A system for amplifying audience reach and brand promotion, the system comprises:

a collection module run on a hardware processor and configured to collect a plurality of social media messages posted by a plurality of users on a plurality of social media websites;

a content recognition and filtering module run on the hardware processor and configured to detect and filter a plurality of social media messages having positive reviews regarding a brand or an event,

a profile management module run on the hardware processor and configured to manage a profile information of the plurality of users posting the plurality of social media messages on the plurality of social media websites, wherein the profile information includes profile picture, age and city name of the user; and

a telecasting module run on a hardware processor and configured to enhance m audience reach and brand promotion by telecasting the plurality of social media messages as banners on screens of TV channels along with the profile information of the users.

2. The system according to claim 1, wherein the plurality of social media websites includes twitter, Facebook, Linkedin, Google+ etc.

3. The system according to claim 1, wherein the collection module is is run on the hardware processor and configured to collects the plurality of social media messages related to brand promotions

4. The system according to claim 1, wherein the content recognition and filtering module is run on the hardware processor and configured to detect the plurality of social media messages having positive reviews based on the content and hashtags in the plurality of social media messages.

5. The system according to claim 1, wherein the content recognition and filtering module is run on a hardware processor and configured to filter the plurality of social media messages, and the plurality of social media messages are related to sale offers, discount deals, brands, and social contests posted by the users.

6. The system according to claim 1, wherein the content recognition and filtering module is run on a hardware processor and configured to filter out spam from the detected plurality of social media messages based on a relevancy of information present in the plurality of social media messages with a desired brand or event name.

7. The system according to claim 1, wherein the telecasting module is run on a hardware processor and configured to telecast the plurality of social media messages as banners on TV channels while viewers watch programs on the TV channels.

8. The system according to claim 1, wherein the telecasting module is ten on a hardware processor and configured to telecast the profile information of the user posting social media messages containing positive reviews about a particular brand or an event.

9. The system according to claim 1, wherein the telecasting module is run on a hardware processor and configured to provide a geo targeting tag to telecast the social media messages posted on a region to the viewers of television programs of the given region only.