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Recording And Triggering Web And Native Mobile Application Events With Mapped Data Fields

  • US 20160359989A1
  • Filed: 06/02/2015
  • Published: 12/08/2016
  • Est. Priority Date: 06/02/2015
  • Status: Abandoned Application
First Claim
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1. A method for tracking events and identifying users of a client device, the method comprising:

  • receiving, at a client device, a web page that includes a tracking script, wherein the tracking script provides instructions for the client device;

    requesting, by the client device in response to the instructions of the tracking script, configuration parameters from a tracking server, the configuration parameters indicating types of events to be tracked by the tracking server; and

    upon occurrence of one or more events corresponding to the types of events indicated in the configuration parameters, transmitting by the tracking script, a push event request to an analytics collection engine, the push event request indicating client attributes identifying the web page, the client device, and a referring web page, wherein the push event request is stored at an analytics database.

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