REMOTE DELIVERY OF REWARDS
1 Assignment
0 Petitions
Accused Products
Abstract
A method and system for customizing a mobile application running on a mobile communication device of a user. In one implementation, the method includes providing the mobile application to the mobile communication device of the user, the mobile application having a generic platform; determining a special interest group (SIG) that is affiliated with the user; and customizing the generic platform of the mobile application based on information specific to the special interest group (SIG) that is affiliated with the user.
-
Citations
40 Claims
-
1. (canceled)
-
2. (canceled)
-
3. (canceled)
-
4. (canceled)
-
5. (canceled)
-
6. (canceled)
-
7. (canceled)
-
8. (canceled)
-
9. (canceled)
-
10. (canceled)
-
11. (canceled)
-
12. (canceled)
-
13. (canceled)
-
14. (canceled)
-
15. (canceled)
-
16. (canceled)
-
17. (canceled)
-
18. (canceled)
-
19. (canceled)
-
20. (canceled)
-
21. A method for delivering an advertisement, comprising:
-
maintaining, at a management server, the advertisement; selecting, at the management server, the advertisement in response to user input from a non-browser based application stored on a mobile device, wherein the non-browser based application stored on the mobile device receives the user input via a mobile device display, wherein the non-browser based application is a non browser based application and is preinstalled or downloaded and installed on a mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device radio interface; sending, from the management server, the advertisement to a non-browser based application and further wherein the non-browser based application displays the advertisement within a specific non-browser based application generated screen, the specific application generated screen corresponding to a specific screen or area of the non-browser based application. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
-
-
31. A management server for delivering an advertisement, comprising:
-
a management server memory that stores the advertisement; a management server processor that selects an advertisement in response to user input from a non-browser based application stored on a mobile device, wherein the non-browser based application stored on the mobile device receives the user input via a mobile device display, wherein the non-browser based application is a non browser based application and is preinstalled or downloaded and installed on a mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device radio interface; a management server transceiver that sends the advertisement to a non-browser based application and further wherein the non-browser based application displays the advertisement within a specific non-browser based application generated screen, the specific application generated screen corresponding to a specific screen or area of the non-browser based application. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40)
-
Specification