Methods, Systems and Computer Program Products for Tailoring Advertisements to a User Based on Actions Taken Using a Portable Electronic Device
First Claim
1. A method comprising:
- receiving, by a processor of a remote server, a first user profile for a user of a first portable electronic device in communication with a local area network, wherein the first portable electronic device has supplied identification information to satisfy a security rule, and wherein the local area network has established a link to the first portable electronic device;
establishing, by the processor, user services provided by a controlled device on the local area network, wherein the user services are established with the first portable electronic device and are based on the first user profile;
receiving, by the processor, a second user profile for a user of a second portable electronic device in communication with a local area network, wherein the second portable electronic device has supplied identification information to satisfy the security rule, and wherein the local area network has established a link to the second portable electronic device;
establishing, by the processor, user services provided by the controlled device on the local area network with the second portable electronic device based on the second user profile;
establishing, by the processor, a priority between the first and second portable electronic devices based on hierarchical user information in the first and second user profiles; and
configuring, by the processor, the first and second portable electronic devices to enable direct control of the controlled device based on the priority established.
6 Assignments
0 Petitions
Accused Products
Abstract
A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.
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Citations
20 Claims
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1. A method comprising:
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receiving, by a processor of a remote server, a first user profile for a user of a first portable electronic device in communication with a local area network, wherein the first portable electronic device has supplied identification information to satisfy a security rule, and wherein the local area network has established a link to the first portable electronic device; establishing, by the processor, user services provided by a controlled device on the local area network, wherein the user services are established with the first portable electronic device and are based on the first user profile; receiving, by the processor, a second user profile for a user of a second portable electronic device in communication with a local area network, wherein the second portable electronic device has supplied identification information to satisfy the security rule, and wherein the local area network has established a link to the second portable electronic device; establishing, by the processor, user services provided by the controlled device on the local area network with the second portable electronic device based on the second user profile; establishing, by the processor, a priority between the first and second portable electronic devices based on hierarchical user information in the first and second user profiles; and configuring, by the processor, the first and second portable electronic devices to enable direct control of the controlled device based on the priority established. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A server comprising:
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a memory that stores instructions; and a processor coupled with the memory, wherein the processor, responsive to executing the instructions, performs operations comprising; providing first communication services to a first portable electronic device; enabling, by the processor, the first portable electronic device to control a controlled device associated with the server and coupled to a local area network responsive to a determination that the first portable electronic device is in an area associated with the local area network; providing second communication services to a second portable electronic device; enabling, by the processor, the second portable electronic device to control the controlled device responsive to a determination that the second portable electronic device is in the area associated with the local area network; determining a priority between the first and second portable electronic devices according to hierarchical user information associated with the first and second portable electronic devices; and configuring the first and second portable electronic devices for direct control of the controlled device based on the priority determined, wherein the direct control includes providing advertisements to the controlled device. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A non-transitory computer-readable storage medium comprising instructions, which, responsive to being executed by a processor, cause the processor to perform operations comprising:
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determining that a first portable electronic device is in an area associated with a local area network; providing communication services to the first portable electronic device by way of the local area network; receiving a first user profile from the first portable electronic device; responsive to the communication services provided to the first portable electronic device, enabling the first portable electronic device to directly control a controlled device via a short range link, wherein the controlled device is communicatively coupled to the local area network; determining that a second portable electronic device is in an area associated with a local area network; providing communication services to the second portable electronic device by way of the local area network; receiving a second user profile from the second portable electronic device; responsive to the communication services provided to the second portable electronic device, enabling the second portable electronic device to directly control the controlled device via a short range link; and arbitrating direct control of the controlled device based on hierarchal information obtained from the first and second user profiles. - View Dependent Claims (19, 20)
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Specification