×

Determining Appearances of Objects in a Virtual World Based on Sponsorship of Object Appearances

  • US 20160371929A1
  • Filed: 06/17/2015
  • Published: 12/22/2016
  • Est. Priority Date: 06/17/2015
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • providing a plurality of objects in a virtual world generated for presentation to a user of an online system, each object having an organic appearance determined by the online system based on information associated with the user by the online system;

    receiving from one or more advertisers, a plurality of sponsorship requests for sponsoring appearances of objects in the virtual world, each sponsorship request including information describing a sponsored appearance of an object in the virtual world and a bid amount specifying an amount of compensation to the online system for displaying the object using the sponsored appearance;

    identifying an opportunity to present one or more objects in the virtual world to the user of the online system;

    for one or more of the objects in the virtual world;

    generating a score for the organic appearance of the object based on an affinity of the user for the organic appearance,generating a score for a sponsored appearance of the object included in a sponsorship request based on an affinity of the user for the sponsored appearance and the bid amount of the sponsorship request including the sponsored appearance of the object, andselecting an appearance of the object from the organic appearance and the sponsored appearance for the object based on the generated scores; and

    providing the selected appearances of the one or more objects to a client device for display to the user.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×