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METHODS AND APPARATUS TO CORRECT ATTRIBUTION ERRORS AND COVERAGE BIAS FOR DIGITAL AUDIO RATINGS

  • US 20160379234A1
  • Filed: 06/27/2016
  • Published: 12/29/2016
  • Est. Priority Date: 06/26/2015
  • Status: Active Grant
First Claim
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1. A method to generate digital audio ratings, the method comprising:

  • applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix;

    applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data;

    applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data; and

    generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.

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