METHODS AND APPARATUS TO CORRECT ATTRIBUTION ERRORS AND COVERAGE BIAS FOR DIGITAL AUDIO RATINGS
First Claim
1. A method to generate digital audio ratings, the method comprising:
- applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix;
applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data;
applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data; and
generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.
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Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture to correct attribution errors and coverage bias for digital audio ratings are disclosed. An example method includes applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix, applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data, applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data, and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio.
21 Citations
20 Claims
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1. A method to generate digital audio ratings, the method comprising:
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applying, by executing an instruction with a processor, a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix; applying, by executing an instruction with the processor, a coverage adjustment vector to the second demographic data to determine third demographic data; applying, by executing an instruction with the processor, a scaling factor to the third demographic data to determine fourth demographic data; and generating, by executing an instruction with the processor, ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus to generate digital audio ratings, the apparatus comprising:
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a misattribution adjuster to apply a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix; a coverage adjuster to apply a coverage adjustment vector to the second demographic data to determine third demographic data; a data scaler to apply a scaling factor to the third demographic data to determine fourth demographic data; and a ratings data generator to generate ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible machine-readable storage medium comprising instructions that, when executed, cause a processor to at least:
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apply a duration-based count matrix to first demographic data associated with collected impressions of digital audio to determine second demographic data, the duration-based count matrix being based on a misattribution adjustment matrix; apply a coverage adjustment vector to the second demographic data to determine third demographic data; apply a scaling factor to the third demographic data to determine fourth demographic data; and generate ratings data at a daypart-level using the fourth demographic data, the ratings data associated with the digital audio. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification