FOCUSED ADVERTISING ACROSS MULTIPLE COMMUNICATION CHANNELS
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Abstract
This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing.
5 Citations
21 Claims
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1. (canceled)
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2. A method implemented by an online commerce system, the method comprising:
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populating a database with product information associated with a plurality of products sold by a merchant; populating the database with merchant information that includes advertising factors of the merchant; accessing the product information from the database; accessing the merchant information from the database; generating digital advertisements for a product of the plurality of products based on the product information and the merchant information; accessing channel information associated with a plurality of communication channels for publishing advertisements; determining that a communication channel of the plurality of communication channels satisfies one or more profit factors of the advertising factors, the determining that the communication channel satisfies the one or more profit factors being based on the product information, the merchant information, and the channel information; and publishing, in response to determining that the communication channel satisfies the one or more profit factors, the digital advertisements via the communication channel. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. One or more non-transitory computer-readable storage media configured to store instructions that, in response to being executed by one or more processors, cause a system to perform operations, the operations comprising:
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populating a database with product information associated with a plurality of products sold by a merchant; populating the database with merchant information that includes advertising factors of the merchant; accessing the product information from the database; accessing the merchant information from the database; determining that a product of the plurality of products satisfies one or more of the advertising factors of the merchant based on the merchant information and the product information; generating digital advertisements for the product in response to determining that the product satisfies one or more of the advertising factors; accessing channel information associated with a plurality of communication channels for publishing advertisements; determining a profit optimization that satisfies a plurality of profit factors of the advertising factors, the profit optimization being determined based on the product information, the merchant information, and the channel information, the plurality of profit factors being selected from a group of profit factors consisting of;
a profit amount, a profit margin, gross profit, net profit, and a return on ad investment;determining that a communication channel of the plurality of communication channels satisfies the profit optimization; and publishing, in response to determining that the communication channel satisfies the profit optimization, the digital advertisements via the communication channel. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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21. An online commerce system comprising:
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one or more processors; and one or more non-transitory computer-readable storage media communicatively coupled to the one or more processors and configured to store instructions that, in response to being executed by the one or more processors, cause the online commerce system to perform operations, the operations comprising; accessing product information associated with a plurality of products sold by a merchant; accessing merchant information that includes advertising factors of the merchant; generating digital advertisements for a product of the plurality of products based on the product information and the merchant information; accessing channel information associated with a plurality of communication channels for publishing advertisements; determining that a communication channel of the plurality of communication channels satisfies one or more of the advertising factors, the determining that the communication channel satisfies the one or more advertising factors being based on the product information, the merchant information, and the channel information; and publishing, in response to determining that the communication channel satisfies the one or more advertising factors, the digital advertisements via the communication channel.
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Specification