SYSTEM AND METHOD FOR MULTIMEDIA PROMOTION AND CONTENT PRIORITIZATION

• US 20160379255A1
• Filed: 03/16/2016
• Published: 12/29/2016
• Est. Priority Date: 06/25/2015
• Status: Abandoned Application

• Current Assignee: Crackle Incorporated (Sony Group Corp.), Sony Corporation (Sony Group Corp.), Sony Pictures Entertainment Incorporated (Sony Group Corp.)
• Original Assignee: Crackle Incorporated (Sony Group Corp.), Sony Corporation (Sony Group Corp.), Sony Pictures Entertainment Incorporated (Sony Group Corp.)
• Inventors: Ramirez, Alejandro, Funk, Natasha, Enriquez, Hiram, Ackerman, Diuliani, Chordia, Sandeep, Lopez, Diego
• Application Number:
  US15/071,802
• Publication Number:
  US 20160379255A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Systems and methods are provided for prioritizing content such as movies and television shows for promotion, including: evaluating the viewing of assets, the evaluating including evaluating viewing of assets and ads associated therewith; determining coefficients the assets according to the evaluating; and selecting assets for promotion based on the determined or assigned coefficients. The coefficients may be based at least in part on ad start participation, ad start participation divided by number of visits, the same further divided by an associated standard deviation, etc. A performance coefficient may be calculated, where the performance coefficient is equal to the coefficient added to a product of the coefficient times a video start percentage lift. The method may further include promoting the selected assets using at least two of: a social networking tool, a broadcast media tool, and an audiovisual filesharing site.

Claims

1. A method for prioritizing content for promotion, comprising:

a. evaluating access and use of multiple assets, the evaluating including evaluating viewing of the assets and viewing of ads provided by a video sharing site along with the viewed assets;

b. determining or assigning one or more coefficients for plural of the multiple assets according to the evaluating; and

c. selecting assets for promotion based on the determined or assigned coefficients.

2. The method of claim 1, wherein the coefficients are based at least in part on ad use.

3. The method of claim 2, wherein the coefficients are based at least in part on ad starts.

4. The method of claim 3, wherein the coefficients are based at least in part on a number of ad starts.

5. The method of claim 4, wherein the coefficients are based at least in part on ad start participation divided by number of visits.

6. The method of claim 5, wherein the coefficients are based at least in part on ad start participation divided by number of visits and further divided by an associated standard deviation.

7. The method of claim 4, wherein the coefficients are based at least in part on a sum of ad start conversions divided by an associated standard deviation.

8. The method of claim 4, wherein the coefficients are based at least in part on a quotient of ad starts per visit divided by an associated standard deviation.

9. The method of claim 1, wherein the coefficients are based at least in part on a quotient of a number of minutes of video starts divided by an associated standard deviation.

10. The method of claim 1, wherein the coefficients are based at least in part on a number of minutes viewed per viewing visitor.

11. The method of claim 10, wherein the coefficients are based at least in part on a number of minutes viewed per viewing visitor per title.

12. The method of claim 1, wherein the coefficients are based at least in part on a number of minutes per viewing videos start.

13. The method of claim 1, wherein the coefficients are based at least in part on a number of viewing video start conversions.

14. The method of claim 1, wherein the coefficients are based at least in part on video start percentage lift.

15. The method of claim 14, further comprising calculating a performance coefficient, wherein the performance coefficient is equal to the coefficient added to a product of the coefficient times the video start percentage lift.

16. The method of claim 1, wherein the assets correspond to audiovisual content.

17. The method of claim 16, wherein the audiovisual content includes movies, music, television shows, software, and data files.

18. The method of claim 1, further comprising promoting the selected assets using at least two of:

a social networking tool, a broadcast media tool, and an audiovisual filesharing site.

19. The method of claim 18, wherein the promoting further comprises, upon selection, automatically retrieving from file storage audiovisual content pertaining to the selection, and providing the same to at least two platforms.

20. The method of claim 19, wherein the promoting further comprises automatically populating fields or tags within the platform.

21. The method of claim 1, wherein the selecting assets for promotion includes selecting at least one asset to be promoted once per day on a given platform over a selected time period of days.

22. A non-transitory computer readable medium, comprising instructions for causing a computing environment to perform the method of claim 1.

23. A server-based system for promoting content, comprising:

a. a site monitoring module for monitoring an audiovisual filesharing site, the site monitoring module monitoring video starts and ad starts and storing data corresponding to the monitoring in one or more data files;

b. a coefficient calculating module, the coefficient calculating module for retrieving the one or more data files corresponding to the monitoring and configured for calculating a coefficient for a subject content item, the calculating of the coefficient based at least in part on a number of ad starts or video starts associated with the subject content item;

c. a content item selection module, the content item selection module selecting content items based at least in part on the calculated coefficient associated with the subject content item; and

d. a content item promotion module, the content item promotion module configured to retrieve at least one or more multimedia files corresponding to selected content, the one or more media files pertaining to promotion of the selection content, the content item promotion module further configured to format the one or more multimedia files appropriately for a promotion platform and transmit the one or more multimedia files to one or more promotion platforms for the subject content item.

24. The server-based system for promoting content of claim 23, wherein the coefficient calculating module uses at least ad starts in the calculating of the coefficient.

25. The server-based system for promoting content of claim 24, wherein the coefficient calculating module uses an ad start participation per visit in the calculating of the coefficient.

26. The server-based system for promoting content of claim 25, wherein the coefficient calculating module uses an ad start participation per visit divided by a standard deviation of a distribution of the ad start participation in the calculating of the coefficient.