TRACKING DIGITAL DESIGN ASSET USAGE AND PERFORMANCE

• US 20170017986A1
• Filed: 07/16/2015
• Published: 01/19/2017
• Est. Priority Date: 07/16/2015
• Status: Active Application

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Mathis, Craig M., Yadav, Vikas
• Application Number:
  US14/801,638
• Publication Number:
  US 20170017986A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Methods and systems for analyzing usage and performance of digital design assets for asset selection. In particular, one or more embodiments maintain a digital design asset repository containing a plurality of digital design assets available for use in marketing campaigns. One or more embodiments assign asset identifiers to the digital design assets. One or more embodiments then track usage of and interactions with a first digital design asset in a plurality of marketing campaigns. One or more embodiments aggregate analytics data for the first digital design asset based on the tracked usage and interactions, and provide the aggregated analytics data with the first digital design asset in the digital design asset repository.

Claims

1. A method of analyzing usage of digital design assets for asset selection, comprising:

maintaining, by one or more servers, a digital design asset repository of a plurality of digital design assets available for use in marketing campaigns, the digital design assets comprising digital images, video files, or audio files;

assigning asset identifiers to the digital design assets in the digital design asset repository;

tracking usage of a first digital design asset in a plurality of marketing campaigns;

aggregating, by the one or more servers, analytics data for the first digital design asset based on the tracked usage of the first digital design asset; and

providing, by the one or more servers, the aggregated analytics data with the first digital design asset in the digital design asset repository.

2. The method as recited in claim 1, further comprising:

assigning a first campaign identifier to a first marketing content comprising the first digital design asset;

assigning a first asset identifier to the first marketing content comprising the first digital design asset;

tracking usage of the first marketing content based on the first campaign identifier; and

tracking usage of the first digital design asset in the first marketing content based on the first asset identifier.

3. The method as recited in claim 2, further comprising:

assigning a second campaign identifier to a second marketing content comprising the first digital design asset;

assigning the first asset identifier to the second marketing content comprising the first digital design asset;

tracking usage of the second marketing content based on the second campaign identifier; and

tracking usage of the first marketing content based on the first campaign identifier,

wherein aggregating analytics data for the first digital design asset comprises aggregating analytics data for the first digital design asset in connection with the first marketing campaign and analytics data for the first digital design asset in connection with the second marketing campaign.

4. The method as recited in claim 2, further comprising tracking usage of a second digital design asset in the first marketing content by assigning a second digital design asset identifier to the first marketing content.

5. The method as recited in claim 2, wherein tracking usage of the first digital design asset comprises:

associating the first campaign identifier with the first asset identifier; and

augmenting the tracking data for the first digital design asset upon each detected use of the first campaign identifier.

6. The method as recited in claim 1, wherein tracking usage of the first digital design asset in a plurality of marketing campaigns comprises identifying that the first digital design asset is used in the first marketing campaign via a plurality of marketing media.

7. The method as recited in claim 1, wherein the aggregated analytics data comprises a number of times that the digital design asset has been used in a marketing campaign from the plurality of marketing campaigns.

8. The method as recited in claim 1, wherein assigning asset identifiers to the digital design assets in the digital design asset repository comprises assigning a digital fingerprint to the digital design assets when the digital design assets are generated.

9. A method of analyzing performance of digital design assets for asset selection, comprising:

maintaining, by one or more servers, a digital design asset repository of a plurality of digital design assets available for use in marketing campaigns, the digital design assets comprising digital images, video files, or audio files;

assigning asset identifiers to the digital design assets in the digital design asset repository;

tracking interactions by one or more users with a first digital design asset used in a plurality of marketing campaigns;

aggregating, by the one or more servers, analytics data for the first digital design asset based on the tracked interactions with the first digital design asset; and

providing, by the one or more servers, the aggregated analytics data with the first digital design asset in the digital design asset repository.

10. The method as recited in claim 9, further comprising:

assigning a first campaign identifier to first marketing content comprising the first digital design asset;

tracking interactions with the first marketing content at a first marketing medium by identifying the first campaign identifier in connection with one or more user interactions with the first marketing content at the first marketing medium; and

tracking interactions with the first digital design asset in the first marketing campaign at the first marketing medium by identifying a first digital design asset identifier assigned to the first digital design asset in connection with the one or more user interactions with the first digital design asset at the first marketing medium.

11. The method as recited in claim 10, further comprising:

assigning a second campaign identifier to a second marketing content comprising the first digital design asset;

tracking interactions with the second marketing content at a second marketing medium by identifying the second campaign identifier in connection with one or more user interactions with the second marketing content at the second marketing medium; and

tracking interactions with the first digital design asset in the second marketing content at the second marketing medium by identifying the first digital design asset identifier assigned to the first digital design asset in connection with the one or more user interactions with the first digital design asset at the second marketing medium,

wherein aggregating analytics data for the first digital design asset comprises aggregating analytics data for the first digital design asset in connection with the first marketing content at the first marketing medium and the second marketing content at the second marketing medium.

12. The method as recited in claim 10, further comprising tracking interactions with a second digital design asset in the first marketing content at the first marketing medium by identifying a second digital design asset identifier assigned to the second digital design asset in connection with one or more user interactions with the second digital design asset at the first marketing medium.

13. The method as recited in claim 9, wherein the aggregated analytics data comprises a number of times that the one or more users have clicked on the first digital design asset, a number of advertisement conversions resulting from the tracked interactions with the first digital design asset, or a number of unique users that have interacted with the first digital design asset.

14. The method as recited in claim 9, further comprising:

providing a user interface including digital design assets of the plurality of digital design assets; and

including next to each digital design asset in the user interface an indication of aggregated analytics data for each digital design asset.

15. The method as recited in claim 14, wherein the indication comprises an icon for each marketing medium in which the digital design assets have been used based on the aggregated analytics data.

16. The method as recited in claim 9, wherein tracking interactions by one or more users with a first digital design asset used in the plurality of marketing campaigns comprises tracking:

a number of likes of a social advertisement including the first digital design asset;

a number of shares of the social advertisement including the first digital design asset;

a number of clicks on an email advertisement including the first digital design asset;

or

a number of impressions of a web page including the first digital design asset.

17. The method as recited in claim 16, further comprising calculating an analytics score for the first digital design asset based on the aggregated analytics data.

18. The method of claim 16 wherein calculating the analytics score for the first digital design asset comprises calculating a campaign score for each marketing campaign in which use of the first digital design asset was tracked, multiplying each campaign score by a weight specific to the marketing campaign;

and aggregating the weighted campaign scores.

19. The method as recited in claim 17, further comprising:

determining that the analytics score of the first digital design asset is above a predetermined score threshold;

identifying one or more characteristics of the first digital design asset; and

selecting, by the one or more servers, a second digital design asset having the one or more characteristics of the first digital design asset for use in a second marketing campaign.

20. A system for analyzing usage of digital design assets for asset selection, comprising:

at least one processor; and

at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to;

maintain a digital design asset repository of a plurality of digital design assets available for use in marketing campaigns, the digital design assets comprising digital images, video files, or audio files;

assign asset identifiers to the digital design assets in the digital design asset repository;

track usage of a first digital design asset in a plurality of marketing campaigns;

track interactions by one or more users with the first digital design asset in connection with a the plurality of marketing campaigns;

aggregate analytics data for the first digital design asset based on the tracked usage of the first digital design asset and the tracked interactions with the first digital design asset; and

provide the aggregated analytics data with the first digital design asset in the digital design asset repository.