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System and Method to Determine User Preferences

  • US 20170018001A1
  • Filed: 07/15/2016
  • Published: 01/19/2017
  • Est. Priority Date: 07/15/2015
  • Status: Abandoned Application
First Claim
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1. A system for determining personal preferences of a user, the system comprising:

  • a first device for conducting on-line activities or actions related to at least one of a user'"'"'s on-line transactions, on-line internet-browsing, on-line purchases, on-line click-throughs, cookies on the first device, and software applications of the user,the first device reporting the on-line activities and actions to a second device;

    a third device for monitoring off-line activities and actions related to at least one of the user'"'"'s off-line transactions, off-line purchases, off-line merchant browsing, exposure to off-line advertisements, locations visited, merchants visited, and businesses visited of the user;

    the third device reporting off-line activities to the second device; and

    the first or second device determining personal preferences of the user from one or both of the on-line and off-line activities reported thereto.

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