System and Method to Determine User Preferences
First Claim
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1. A system for determining personal preferences of a user, the system comprising:
- a first device for conducting on-line activities or actions related to at least one of a user'"'"'s on-line transactions, on-line internet-browsing, on-line purchases, on-line click-throughs, cookies on the first device, and software applications of the user,the first device reporting the on-line activities and actions to a second device;
a third device for monitoring off-line activities and actions related to at least one of the user'"'"'s off-line transactions, off-line purchases, off-line merchant browsing, exposure to off-line advertisements, locations visited, merchants visited, and businesses visited of the user;
the third device reporting off-line activities to the second device; and
the first or second device determining personal preferences of the user from one or both of the on-line and off-line activities reported thereto.
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Abstract
The present invention relates to a person'"'"'s personal preferences. These personal preferences are detected or determining according to several different systems and methods and based on these preferences personal services are provided to the person. Certain embodiments of the invention utilize a “so-called” smart card, including a card with EMV contacts, for determining those preferences and/or for providing services.
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Citations
23 Claims
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1. A system for determining personal preferences of a user, the system comprising:
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a first device for conducting on-line activities or actions related to at least one of a user'"'"'s on-line transactions, on-line internet-browsing, on-line purchases, on-line click-throughs, cookies on the first device, and software applications of the user, the first device reporting the on-line activities and actions to a second device; a third device for monitoring off-line activities and actions related to at least one of the user'"'"'s off-line transactions, off-line purchases, off-line merchant browsing, exposure to off-line advertisements, locations visited, merchants visited, and businesses visited of the user; the third device reporting off-line activities to the second device; and the first or second device determining personal preferences of the user from one or both of the on-line and off-line activities reported thereto. - View Dependent Claims (2, 3, 4)
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- 5. A system for deriving personal preferences from information collected from a user'"'"'s mobile or wearable device based on user activities conducted using the mobile or wearable device or actions associated with the mobile or wearable device, the activities or actions related to at least one of a transaction, a device, a computer, a location, a movement, a merchant, a business establishment, a public broadcast, internet browsing, an internet website, analytics, or personal preferences directly input by the user.
Specification