METHOD OF GENERATING WEB-BASED ADVERTISING INVENTORY AND TARGETING WEB-BASED ADVERTISEMENTS
First Claim
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1. A method of generating web-based advertising inventory, the method comprising:
- collecting behavioral data for a user during playback of media content on a networked computing device; and
generating an ad inventory if the collected behavioral data satisfies a predetermined condition.
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Abstract
Embodiments of the invention provide analytics in regard to behavioural data for improved computer-resource utilization, more particularly, in connection with a computer-implemented method of using behavioural data collected for a user (and in particular emotional response data obtained from facial images of the user) to generate or otherwise control ad inventory or ad display on the fly.
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Citations
11 Claims
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1. A method of generating web-based advertising inventory, the method comprising:
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collecting behavioral data for a user during playback of media content on a networked computing device; and generating an ad inventory if the collected behavioral data satisfies a predetermined condition. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification