USER-BASED CONTENT FILTERING AND RANKING TO FACILITATE ON-DEMAND SERVICES

• US 20170024393A1
• Filed: 07/13/2016
• Published: 01/26/2017
• Est. Priority Date: 07/21/2015
• Status: Active Grant

• Current Assignee: Uber Technologies, Inc.
• Original Assignee: Uber Technologies, Inc.
• Inventors: Nix, Molly, Choksi, Maya Paritosh
• Granted Patent: US 10,067,988 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06Q 40/12 Accounting
• CPC Class Codes: G08G 1/09675 where a selection from the received information takes place in the vehicle
• CPC Class Codes: G08G 1/096775 where the origin of the information is a central station
• CPC Class Codes: G08G 1/127 to a central station ; Indicators in a central station
• CPC Class Codes: G08G 1/202 Dispatching vehicles on the basis of a location, e.g. taxi dispatching
• CPC Class Codes: H04W 4/44 for communication between vehicles and infrastructures, e.g. vehicle-to-cloud [V2C] or vehicle-to-home [V2H]

Abstract

A transport facilitation system can receive content items for display on driver devices associated with an on-demand transportation service. Using stored driver data for a driver, the system can filter the content items into a filtered subset of content items relevant to the driver. The system can receive location data from a driver device indicating a current location of the driver as the driver travels throughout a given region, and determine a degree of relevance for each of the filtered subset of content items based, at least in part, on the current location of the driver. The system can generate a set of ranked content items for display on the driver device based on the determined degree of relevance for each of the filtered subset of content items, and provide the set of ranked content items for display on the driver device.

Claims

1. A transport facilitation system comprising:

one or more processors; and

one or more memory resources storing instructions that, when executed by the one or more processors, cause the one or more processors to;

receive a plurality of content items for display on driver devices associated with an on-demand transportation service;

using stored driver data for a driver, filter the plurality of content items into a filtered subset of content items relevant to the driver;

receive location data from a driver device indicating a current location of the driver as the driver travels throughout a given region;

determine a degree of relevance for each of the filtered subset of content items based, at least in part, on the current location of the driver;

generate a set of ranked content items for display on the driver device based on the determined degree of relevance for each of the filtered subset of content items; and

provide, to the driver device, the set of ranked content items for display on the driver device.

2. The transport facilitation system of claim 1, wherein the executed instructions cause the one or more processors to configure the ranked set of content items to be displayed as a set of scrollable virtual cards on the driver device, the set of scrollable virtual cards comprising higher ranked content items being displayed more prominently than lower ranked virtual cards.

3. The transport facilitation system of claim 1, wherein the driver data for filtering the plurality of content items indicates (i) the given region in which the driver operates, and (ii) a vehicle type of the driver.

4. The transport facilitation system of claim 1, wherein the executed instructions further cause the one or more processors to:

manage the plurality of content items in a content database using one or more location tags and criteria tags;

wherein the executed instructions cause the one or more processors to utilize the location tags and criteria tags as triggering conditions for determining the degree of relevance for each of the filtered subset of content items.

5. The transport facilitation system of claim 4, wherein the executed instructions further cause the one or more processors to:

associate each of the plurality of content items in the content database with expiration conditions;

determine the expiration conditions for each respective content item in the set of ranked content items; and

when the expiration conditions for the respective content item are met, remove the respective content item from display on the driver device.

6. The transport facilitation system of claim 1, wherein the executed instructions further cause the one or more processors to:

receive driver status updates from the driver device, the driver status updates indicating whether the driver is (i) available to service a pick-up request, (ii) currently servicing a pick-up request, or (iii) off-duty;

wherein the executed instruction cause the one or more processors to provide the set of ranked content items for display on the driver device in response to receiving a driver status update indicating that the driver is available or off-duty.

7. The transport facilitation system of claim 1, wherein the executed instructions further cause the one or more processors to:

in response to receiving a driver status update indicating that the driver has performed a drop-off, automatically generate an earnings update content item providing earnings data for the drop-off; and

based on a highest degree of relevance for the earnings update content item, prioritize the earnings update content item for prominent display in the set of ranked content items on the driver device.

8. The transport facilitation system of claim 1, wherein the executed instructions cause the one or more processors to receive the location data from the driver device and provide the set of ranked content items to the driver device by way of an executing driver application that links the driver device to the transport facilitation system via one or more networks.

9. A non-transitory computer-readable medium storing instructions that, when executed by one or more processors of a transport facilitation system, cause the one or more processors to:

receive a plurality of content items for display on driver devices associated with an on-demand transportation service;

using stored driver data for a driver, filter the plurality of content items into a filtered subset of content items relevant to the driver;

receive location data from a driver device indicating a current location of the driver as the driver travels throughout a given region;

determine a degree of relevance for each of the filtered subset of content items based, at least in part, on the current location of the driver;

generate a set of ranked content items for display on the driver device based on the determined degree of relevance for each of the filtered subset of content items; and

provide, to the driver device, the set of ranked content items for display on the driver device.

10. The non-transitory computer-readable medium of claim 9, wherein the executed instructions cause the one or more processors to configure the ranked set of content items to be displayed as a set of scrollable virtual cards on the driver device, the set of scrollable virtual cards comprising higher ranked content items being displayed more prominently than lower ranked virtual cards.

11. The non-transitory computer-readable medium of claim 9, wherein the driver data for filtering the plurality of content items indicates (i) the given region in which the driver operates, and (ii) a vehicle type of the driver.

12. The non-transitory computer-readable medium of claim 9, wherein the executed instructions further cause the one or more processors to:

manage the plurality of content items in a content database using one or more location tags and criteria tags;

wherein the executed instructions cause the one or more processors to utilize the location tags and criteria tags as triggering conditions for determining the degree of relevance for each of the filtered subset of content items.

13. The non-transitory computer-readable medium of claim 12, wherein the executed instructions further cause the one or more processors to:

associate each of the plurality of content items in the content database with expiration conditions;

determine the expiration conditions for each respective content item in the set of ranked content items; and

when the expiration conditions for the respective content item are met, remove the respective content item from display on the driver device.

14. The non-transitory computer-readable medium of claim 9, wherein the executed instructions further cause the one or more processors to:

receive driver status updates from the driver device, the driver status updates indicating whether the driver is (i) available to service a pick-up request, (ii) currently servicing a pick-up request, or (iii) off-duty;

wherein the executed instruction cause the one or more processors to provide the set of ranked content items for display on the driver device in response to receiving a driver status update indicating that the driver is available or off-duty.

15. The non-transitory computer-readable medium of claim 9, wherein the executed instructions further cause the one or more processors to:

in response to receiving a driver status update indicating that the driver has performed a drop-off, automatically generate an earnings update content item providing earnings data for the drop-off; and

based on a highest degree of relevance for the earnings update content item, prioritize the earnings update content item for prominent display in the set of ranked content items on the driver device.

16. The non-transitory computer-readable medium of claim 9, wherein the executed instructions cause the one or more processors to receive the location data from the driver device and provide the set of ranked content items to the driver device by way of an executing driver application that links the driver device to the transport facilitation system via one or more networks.

17. A computer-implemented method of providing content to driver devices in connection with a transportation arrangement service, the method being performed by one or more processors of a transport facilitation system and comprising:

receiving a plurality of content items for display on driver devices associated with an on-demand transportation service;

using stored driver data for a driver, filtering the plurality of content items into a filtered subset of content items relevant to the driver;

receiving location data from a driver device indicating a current location of the driver as the driver travels throughout a given region;

determining a degree of relevance for each of the filtered subset of content items based, at least in part, on the current location of the driver;

generating a set of ranked content items for display on the driver device based on the determined degree of relevance for each of the filtered subset of content items; and

providing, to the driver device, the set of ranked content items for display on the driver device.

18. The computer-implemented method of claim 17, wherein the one or more processors configure the ranked set of content items to be displayed as a set of scrollable virtual cards on the driver device, the set of scrollable virtual cards comprising higher ranked content items being displayed more prominently than lower ranked virtual cards.

19. The computer-implemented method of claim 17, further comprising:

managing the plurality of content items in a content database using one or more location tags and criteria tags;

wherein the one or more processors utilize the location tags and criteria tags as triggering conditions for determining the degree of relevance for each of the filtered subset of content items.

20. The computer-implemented method of claim 19, further comprising:

associating each of the plurality of content items in the content database with expiration conditions;

determining the expiration conditions for each respective content item in the set of ranked content items; and

when the expiration conditions for the respective content item are met, removing the respective content item from display on the driver device.