HIGHLY SCALABLE INTERNET-BASED CONTROLLED EXPERIMENT METHODS AND APPARATUS FOR OBTAINING INSIGHTS FROM TEST PROMOTION RESULTS
First Claim
1. A computer-implemented method for performing promotion optimization, comprising:
- generating a plurality of test promotions;
administering the plurality of test promotions to a plurality of segmented subpopulations of consumers;
obtaining responses from said segmented subpopulations of consumers; and
generating a general population promotion responsive to analysis of said responses, wherein the plurality of promotions are automatically generated.
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Accused Products
Abstract
Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using controlled experiment methodology are disclosed. Test promotions of interest are presented to visitors of a website in a controlled experiment manner wherein each page presents one test promotion of interest among other promotions. The other promotions presented in the same page are kept constant in the pages. The visitors'"'"' responses with respect to the test promotions of interest are then recorded and analyzed to determine the performance of each presented test promotion of interest.
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Citations
1 Claim
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1. A computer-implemented method for performing promotion optimization, comprising:
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generating a plurality of test promotions; administering the plurality of test promotions to a plurality of segmented subpopulations of consumers; obtaining responses from said segmented subpopulations of consumers; and generating a general population promotion responsive to analysis of said responses, wherein the plurality of promotions are automatically generated.
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Specification