METHOD AND APPARATUS FOR GATHERING AND USING GEOCODED INFORMATION FROM MOBILE DEVICES
First Claim
Patent Images
1. A method, comprising:
- identifying at a television receiver user geocoding information associated with a mobile device of at least one user;
comparing the user geocoding information with a geocoded assets database containing locations of geocoded assets to identify matched locations the at least one user is currently in proximity to;
receiving at the television receiver content information containing at least one of program content and advertising content, the content including geocoding information, embedded in the program or advertising content, the geocoding information identifying a location relevant to at least a portion of the content;
receiving at the television receiver user content preferences for the at least one user;
comparing the matched locations with the embedded geocoding information identifying the location relevant to the at least a portion of the content and with the user content preferences to determine content relevant to the at least one user; and
presenting on a presentation device the content relevant to the at least one user, the presenting device presenting to the user in real time data regarding a geocoded asset that is physically close to the user'"'"'s location.
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Accused Products
Abstract
Methods and apparatus for using geocoding information from a user'"'"'s mobile device to determine program and advertising media content to deliver to the user.
6 Citations
20 Claims
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1. A method, comprising:
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identifying at a television receiver user geocoding information associated with a mobile device of at least one user; comparing the user geocoding information with a geocoded assets database containing locations of geocoded assets to identify matched locations the at least one user is currently in proximity to; receiving at the television receiver content information containing at least one of program content and advertising content, the content including geocoding information, embedded in the program or advertising content, the geocoding information identifying a location relevant to at least a portion of the content; receiving at the television receiver user content preferences for the at least one user; comparing the matched locations with the embedded geocoding information identifying the location relevant to the at least a portion of the content and with the user content preferences to determine content relevant to the at least one user; and presenting on a presentation device the content relevant to the at least one user, the presenting device presenting to the user in real time data regarding a geocoded asset that is physically close to the user'"'"'s location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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a mobile device configured to determine user geocoding information associated with a location of a user; and a receiving device configured to; receive from the mobile device the user geocoding information associated with the user; store the received user geocoding information; compare the received user geocoding information with a geocoded assets database containing locations of geocoded assets to identify matched locations the user is in proximity to; receive content including embedded geocoding information identifying a location relevant to at least a portion of the content; compare the matched locations with the embedded geocoding information to determine content relevant to the user; and output the content relevant to the user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory computer-readable storage medium storing instructions which, when executed by a processing system in a receiving device, cause the processing system to:
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receive user geocoding information from a mobile device associated with a user; store the geocoding information on a user geocoding information database; compare the geocoding information with a geocoded assets database containing locations of geocoded assets to identify matched locations the user is currently in proximity to; receive content including embedded geocoding information identifying a location relevant to at least a portion of the content; receive user content preferences for the user; and compare the matched locations with the embedded geocoding information identifying the location relevant to the at least a portion of the content and the user content preferences to determine content relevant to the user. - View Dependent Claims (18, 19, 20)
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Specification