EXPOSURE OF PUBLIC INTERNET PROTOCOL ADDRESSES IN AN ADVERTISING EXCHANGE SERVER TO IMPROVE RELEVANCY OF ADVERTISEMENTS
First Claim
1. A method of a client device comprising:
- applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data; and
associating the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement data provided by a content provider and the content identifier,wherein the advertisement data is generated through an advertising exchange server based on the content identifier of the audio-visual data and a public internet-protocol address associated with an application requesting the advertisement data.
3 Assignments
0 Petitions
Accused Products
Abstract
A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.
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Citations
51 Claims
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1. A method of a client device comprising:
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applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data; and associating the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement data provided by a content provider and the content identifier, wherein the advertisement data is generated through an advertising exchange server based on the content identifier of the audio-visual data and a public internet-protocol address associated with an application requesting the advertisement data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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2. The method of claim 1 further comprising:
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wherein a provider of the content identifier receives a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data, wherein the provider of the content appends at least one of a set of content identifiers from associated clients and a viewing history from associated clients to a plurality of advertisements and resells the advertisement data back to the advertising exchange based on the appended content identifiers, wherein a capture infrastructure annotates the audio-visual data with at least one of a brand name and a product name by comparing entries in the master database with at least one of a closed captioning data of the audio-visual data and through an application of an optical character recognition algorithm in the audio-visual data, wherein a sandboxed application of the client device requests access to at least one of a microphone and a camera on the client device to capture a raw audio/video data, wherein the capture infrastructure processes the raw audio/video data with at least one of the brand name and the product name by comparing entries in the master database with at least one of the raw audio/video data and through the application of a sensory recognition algorithm of the raw audio/video data, wherein advertisement targeting is improved when a script is embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform, to execute arbitrary cross-site scripts in the sandboxed application of the client device, wherein the content identifier is obfuscated in a manner that it is relevant to a particular demand-side platform to eliminate a need to query the provider of the content identifier on a per ad-spot basis, wherein the demand-side platform to submit requests to the advertising exchange based on a constraint type rather than through a bidding methodology on a per advertisement spot basis, wherein the content identifier is at least one of a music identification, an object identification, a facial identification, and a voice identification, wherein a minimal functionality comprising accessing at least one of a tuner and a stream decoder that identifies at least one of a channel and a content is found in the networked media device, wherein the networked media device produces at least one of an audio fingerprint and a video fingerprint that are communicated with the capture infrastructure, wherein the capture infrastructure compares at least one of the audio fingerprint and the video fingerprint with a master database, wherein the capture infrastructure annotates the audio-visual data with a logo name by comparing entries in the master database with a logo data of the audio-visual data identified using a logo detection algorithm, wherein the capture infrastructure automatically divides the audio-visual data into a series of scenes based on a sematic grouping of actions in the audio-visual data, wherein the audio-visual data is analyzed in advance of a broadcast to determine content identifiers associated with each commercial in the audio-visual data such that advertisements are pre-inserted into the audio-visual data prior to broadcast, wherein the capture infrastructure applies a time-order algorithm to automatically match advertisements to the audio-visual data when a correlation pattern is identified by the capture infrastructure with other audio-visual content previously analyzed, wherein the capture infrastructure includes a buffer that is saved to a persistent storage and for which a label is generated to facilitate identification of reoccurring sequences, wherein a post processing operation is at least one of automated through a post-processing algorithm and a crowd-sourced operation using a plurality of users in which a turing test is applied to determine a veracity of an input, wherein a device pairing algorithm is used in which a cookie data associated with a web page visited by the user stored on a browser on the client device is paired with the networked media device when the client device is communicatively coupled with the networked media device, wherein a transitive public IP matching algorithm is utilized in which at least one of the client device and the networked media device communicates each public IP address with any paired entity to the capture infrastructure, and wherein a tag that is unconstrained from a same-origin policy is used to automatically load the advertisement in the browser, wherein the tag is at least one of an image tag, a frame, a iframe, and a script tag.
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3. The method of claim 1 further comprising:
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referencing an additional metadata comprising at least one of the content identifier and the advertisement based on a video processing algorithm, wherein the additional meta data is at least one of a title, a description, a thumbnail, a name of an individual, and a historical data, and wherein the additional metadata is determined from a browser history captured from the client device based on a capture policy, and correlating a relevance of the browser history with at least one of the content identifier and the advertisement; constraining an executable environment in a security sandbox; executing a sandboxed application in the executable environment using a processor and a memory; automatically instantiating a connection between the sandboxed application and the unannounced device associated with the networked media device based on the determination that the internet protocol address of the port from the unannounced device is associated with the networked media device; processing an identification data associated with the sandbox reachable service sharing a public address with the client device; determining a private address pair of the sandbox reachable service based on the identification data; establishing a communication session between the sandboxed application and the sandbox reachable service using a cross-site scripting technique of the security sandbox; and appending a header of a hypertext transfer protocol to permit the networked media device to communicate with the sandboxed application as a permitted origin domain through a Cross-origin resource sharing (CORS) algorithm, wherein the header is either one of a origin header when the CORS algorithm is applied and a referrer header in an alternate algorithm, wherein the sandboxed application queries a MAC address of the sandbox reachable service in a common private network, wherein the sandbox reachable service optionally verifies that the sandboxed application is in the common private network, wherein the sandbox reachable service communications a MAC address of the sandboxed application to the sandboxed application when the common private network is shared, wherein the sandboxed application stores the MAC address of the sandboxed application and a unique identifier derived from the MAC address of the sandboxed application, wherein the sandboxed application communicates the MAC address and the unique identifier to the pairing server, and automatically regenerating a script embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform when the common private network is shared by the sandboxed application and sandboxed application based on the MAC address of the sandboxed application and the unique identifier communicated to the pairing server.
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4. The method of claim 3 further comprising:
accessing a pairing server when processing the identification data associated with the sandbox reachable service sharing the public address with the client device, wherein the pairing server performs a discovery lookup of any device that has announced that it shares the public address associated with the client device, and wherein the sandbox reachable service announces itself to the pairing server prior to the establishment of the communication session between the sandboxed application and the sandbox reachable service.
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5. The method of claim 4 further comprising at least one of:
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wherein the sandbox reachable service announces an availability of the sandbox reachable service across a range of public addresses such that the sandboxed application communicates with the sandbox reachable service in any one of the range of the public addresses, wherein the range of public addresses is known by the pairing server so that the announcement of the availability of the sandbox reachable service across the range of public addresses is unnecessary, wherein the sandbox reachable service communicates at least one of a global unique identifier and an alphanumeric name to the pairing server along with the private address pair of the sandbox reachable service, and wherein the private address pair includes a private IP address and a port number associated with the sandbox reachable service.
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6. The method of claim 3 further comprising:
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eliminating a communication through a centralized infrastructure when the sandboxed application and the sandbox reachable service communicate in a shared network common to the client device and the networked media device when the connection is established, wherein the shared network is at least one of the local area network, a multicast network, an anycast network, and a multilan network; minimizing a latency in the communication session when the sandboxed application and the sandbox reachable service communicate in the shared network common to the client device and the networked media device when the connection is established; and improving privacy in the communication session when the sandboxed application and the sandbox reachable service communicate in the shared network common to the client device and the networked media device when the connection is established.
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7. The method of claim 3 further comprising:
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wherein the sandboxed application is at least one of a web page, a script, a binary executable, an intermediate bytecode, an abstract syntax tree, and an executable application in the security sandbox, wherein the sandboxed application comprises at least one of a markup language application such as a HyperText Markup Language 5 (HTML5) application, a Javascript®
application, an Adobe®
Flash®
application, a Microsoft®
Silverlight®
application, a JQuery®
application, and an Asynchronous Javascript® and
a XML (AJAX) application, andwherein an access control algorithm governs a policy through which a secondary authentication is required when establishing a communication between the sandboxed application and the networked media device.
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8. The method of claim 7 further comprising:
utilizing an exception to a same origin policy through a use of at least one of a hyperlink, a form, the script, a frame, a header, and an image when establishing the connection between the sandboxed application and the sandbox reachable service.
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9. The method of claim 3 further comprising:
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extending the security sandbox with a discovery algorithm and a relay algorithm through a discovery module and a relay module added to the security sandbox; and bypassing a pairing server having the discovery algorithm and the relay algorithm when establishing the connection between the sandboxed application and the sandbox reachable service when the security sandbox is extended with the discovery algorithm and the relay algorithm through the discovery module and the relay module added to the security sandbox.
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10. The method of claim 9 further comprising:
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applying the discovery algorithm of the security sandbox to determine that the networked media device having the sandbox reachable service communicates in a shared network common to the client device and the networked media device; and applying the relay algorithm of the security sandbox to establish the connection between the sandboxed application and the sandbox reachable service of the networked media device.
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11. The method of claim 10:
wherein the discovery algorithm utilizes a protocol comprising at least one of a Bonjour®
protocol, a SSDP protocol, a LSD uTorrent®
protocol, a multicast protocol, an anycast protocol, and another Local Area Network (LAN) based protocol that discovers services in a LAN based on a broadcast from any one of an operating system service, the security sandbox, the client device, the sandbox reachable service, and the networked media device.
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12. The method of claim 3:
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wherein a cookie associated with the security sandbox is used to store a remote access token on a storage of the client device, wherein the remote access token identifies at least one of a set of communicable private Internet Protocol (IP) addresses and hardware addresses associated with sandbox reachable services that previously operated on a common shared network with the client device, and wherein the client device can communicate with the sandbox reachable services that previously operated on the common shared network through the remote access token.
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13. The method of claim 3:
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wherein the client device and the networked media device reside on networks that are incommunicable with each other comprising at least one of a firewall separation, a different network separation, a physical separation, an unreachable connection separation, and wherein the sandboxed application of the security sandbox of the client device and the sandbox reachable service of the networked media device communicate with each other through a relay service employed by a pairing server having a discovery module and a relay module to facilitate a trusted communication between the sandboxed application and the sandbox reachable service.
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14. The method of claim 13:
wherein the trusted communication is facilitated in a manner such that the sandboxed application never learns at least one of a private IP address and a hardware address of the networked media device when; a first Network Address Translator (NAT) device coupled with a network on which the client device operates to receive communications from a public IP address of a different network on which the sandbox reachable service operates, and wherein a second NAT device coupled with the different network on which the networked media device operates to translate the private IP address of the networked media device to the public IP address visible to the sandboxed application.
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15. The method of claim 14:
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wherein the networked media device comprises a plurality of sandbox reachable applications including the sandbox reachable application, and wherein a service agent module of the networked media device coordinates communications with the discovery module of at least one of the security sandbox and the pairing server, wherein the security sandbox is at least one of an operating system on which the sandboxed application is hosted and a browser application of the operating system, and wherein the networked media device is at least one of a television, a projection screen, a multimedia display, a touchscreen display, an audio device, and a multidimensional visual presentation device.
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16. The method of claim 15 further comprising:
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utilizing at least one of a WebSocket and a long polling service message query interface to reduce a latency of message delivery during the trusted communication between the sandboxed application and the sandbox reachable service; and optimizing a polling period between polling such that it is less than a timeout period of a session through the relay service.
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17. The method of claim 16 further comprising:
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initiating the relay service through at least one of a series of web pages where information is communicated using hyperlinks that point at the pairing server, and a form having a confirmation dialog that is submitted back to the pairing server, and wherein a global unique identifier is masked through the pairing server when the confirmation dialog is served from the pairing server.
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2. The method of claim 1 further comprising:
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18. A method of a networked device comprising:
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applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data; and associating the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and the content identifier, wherein the advertisement data is generated through an advertising exchange server based on the content identifier of the audio-visual data and a public internet-protocol address associated with an application requesting the advertisement data. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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19. The method of claim 18 further comprising at least one of the following clauses:
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wherein a provider of the content identifier receives a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data, wherein the provider of the content appends at least one of a set of content identifiers from associated clients and a viewing history from associated clients to a plurality of advertisements and resells the advertisement data back to the advertising exchange based on the appended content identifiers, wherein a capture infrastructure annotates the audio-visual data with at least one of a brand name and a product name by comparing entries in the master database with at least one of a closed captioning data of the audio-visual data and through an application of an optical character recognition algorithm in the audio-visual data, wherein a sandboxed application of the client device requests access to at least one of a microphone and a camera on the client device to capture a raw audio/video data, wherein the capture infrastructure processes the raw audio/video data with at least one of the brand name and the product name by comparing entries in the master database with at least one of the raw audio/video data and through the application of a sensory recognition algorithm of the raw audio/video data, wherein advertisement targeting is improved when a script is embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform, to execute arbitrary cross-site scripts in the sandboxed application of the client device, wherein the content identifier is obfuscated in a manner that it is relevant to a particular demand-side platform to eliminate a need to query the provider of the content identifier on a per ad-spot basis, wherein the demand-side platform to submit requests to the advertising exchange based on a constraint type rather than through a bidding methodology on a per advertisement spot basis, wherein the content identifier is at least one of a music identification, an object identification, a facial identification, and a voice identification, wherein a minimal functionality comprising accessing at least one of a tuner and a stream decoder that identifies at least one of a channel and a content is found in the networked device, wherein the networked device produces at least one of an audio fingerprint and a video fingerprint that are communicated with the capture infrastructure, wherein the capture infrastructure compares at least one of the audio fingerprint and the video fingerprint with a master database, wherein the capture infrastructure annotates the audio-visual data with a logo name by comparing entries in the master database with a logo data of the audio-visual data identified using a logo detection algorithm, wherein the capture infrastructure automatically divides the audio-visual data into a series of scenes based on a sematic grouping of actions in the audio-visual data, wherein the audio-visual data is analyzed in advance of a broadcast to determine content identifiers associated with each commercial in the audio-visual data such that advertisements are pre-inserted into the audio-visual data prior to broadcast, wherein the capture infrastructure applies a time-order algorithm to automatically match advertisements to the audio-visual data when a correlation pattern is identified by the capture infrastructure with other audio-visual content previously analyzed, wherein the capture infrastructure includes a buffer that is saved to a persistent storage and for which a label is generated to facilitate identification of reoccurring sequences, wherein a post processing operation is at least one of automated through a post-processing algorithm and a crowd-sourced operation using a plurality of users in which a turing test is applied to determine a veracity of an input, wherein a device pairing algorithm is used in which a cookie data associated with a web page visited by the user stored on a browser on a client device is paired with the networked device when the client device is communicatively coupled with the networked device, wherein a transitive public IP matching algorithm is utilized in which at least one of the client device and the networked device communicates each public IP address with any paired entity to the capture infrastructure, wherein a tag that is unconstrained from a same-origin policy is used to automatically load the advertisement in the browser, wherein the tag is at least one of an image tag, a frame, a iframe, and a script tag.
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20. The method of claim 19 further comprising:
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accessing a pairing server when processing an identification data associated with a sandbox reachable service of the networked device that shares a public address with a client device, wherein the pairing server performs a discovery lookup of any device that has announced that it shares the public address associated with the client device, and wherein the sandbox reachable service announces itself to the pairing server prior to the establishment of the communication session between the sandboxed application and the sandbox reachable service. appending a header of a hypertext transfer protocol to permit the networked device to communicate with the sandboxed application as a permitted origin domain through a Cross-origin resource sharing (CORS) algorithm, wherein the header is either one of a origin header when the CORS algorithm is applied and a referrer header in an alternate algorithm, and wherein the client device to operate in at least one manner such that the client device; to process an identification data associated with the sandbox reachable service sharing a public address with the client device; to determine a private address pair of the sandbox reachable service based on the identification data; and to establish a communication session between the sandboxed application and the sandbox reachable service using a cross-site scripting technique of a security sandbox, wherein the sandboxed application queries a MAC address of the sandbox reachable service in a common private network, wherein the sandbox reachable service optionally verifies that the sandboxed application is in the common private network, wherein the sandbox reachable service communications a MAC address of the sandboxed application to the sandboxed application when the common private network is shared, wherein the sandboxed application stores the MAC address of the sandboxed application and a unique identifier derived from the MAC address of the sandboxed application, wherein the sandboxed application communicates the MAC address and the unique identifier to the pairing server, and automatically regenerating a script embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform when the common private network is shared by the sandboxed application and sandboxed application based on the MAC address of the sandboxed application and the unique identifier communicated to the pairing server.
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21. The method of claim 20 wherein the client device:
to access a pairing server when processing the identification data associated with the sandbox reachable service sharing the public address with the client device, wherein the pairing server performs a discovery lookup of any devices that have announced that they share the public address associated with the client device, and wherein the sandbox reachable service announces itself to the pairing server prior to the establishment of the communication session between the sandboxed application and the sandbox reachable service.
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22. The method of claim 21 further comprising at least one of:
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announcing an availability of the sandbox reachable service across a range of public addresses such that the sandboxed application communicates with the sandbox reachable service in any one of the range of the public addresses; and communicating at least one of a global unique identifier, a hardware address, and an alphanumeric name to the pairing server along with the private address pair of the sandbox reachable service, and wherein the private address pair includes a private IP address and a port number associated with the sandbox reachable service.
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23. The method of claim 21 further comprising:
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eliminating a communication through a centralized infrastructure when the sandboxed application and the sandbox reachable service communicate in a shared network common to the client device and the networked device when the communication is established, wherein the shared network is at least one of a local area network, a multicast network, an anycast network, and a multilan network; minimizing a latency in the communication session when the sandboxed application and the sandbox reachable service communicate in the shared network common to the client device and the networked device when the communication is established; and improving privacy in the communication session when the sandboxed application and the sandbox reachable service communicate in the shared network common to the client device and the networked device when the communication is established.
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24. The method of claim 20:
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wherein the sandboxed application is at least one of a web page, a script, a binary executable, an intermediate bytecode, an abstract syntax tree, and an executable application in a security sandbox, wherein the sandboxed application comprises at least one of a markup language application such as a HyperText Markup Language 5 (HTML5) application, a Javascript®
application, an Adobe®
Flash®
application, a Microsoft®
Silverlight®
application, a JQuery®
application, and an Asynchronous Javascript® and
a XML (AJAX) application, andwherein an access control algorithm governs a policy through which a secondary authentication is required when establishing a communication between the sandboxed application and the networked device.
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25. The method of claim 24 wherein the client device:
to utilize an exception to a same origin policy through a use of at least one of a hyperlink, a form, the script, a frame, a header, and an image when establishing the communication between the sandboxed application and the sandbox reachable service.
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26. The method of claim 20 wherein the client device:
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to extend a security sandbox with a discovery algorithm and a relay algorithm through the discovery module and the relay module added to the security sandbox; and to bypass a pairing server having the discovery algorithm and the relay algorithm when establishing the communication between the sandboxed application and the sandbox reachable service when the security is extended with the discovery algorithm and the relay algorithm through the discovery module and the relay module added to the security sandbox.
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27. The method of claim 26 wherein the client device:
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to apply the discovery algorithm of the security sandbox to determine that the networked device having the sandbox reachable service communicates in a shared network common to the client device and the networked device; and to apply the relay algorithm of the security sandbox to establish the communication between the sandboxed application and the sandbox reachable service of the networked device.
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28. The method of claim 27:
wherein the discovery algorithm utilizes a protocol comprising at least one of a Bonjour®
protocol, a SSDP protocol, a LSD uTorrent®
protocol, a multicast protocol, an anycast protocol, and another Local Area Network (LAN) based protocol that discovers services in a LAN based on a broadcast from any one of an operating system service, the security sandbox, the client device, the sandbox reachable service, and the networked device.
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29. The method of claim 28:
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wherein a cookie associated with the security sandbox is used to store a remote access token on a storage of the client device, wherein the remote access token identifies at least one of a set of communicable private Internet Protocol (IP) addresses and hardware addresses associated with sandbox reachable services that previously operated on a common shared network with the client device, and wherein the client device can communicate with the sandbox reachable services that previously operated on the common shared network through the remote access token.
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30. The method of claim 29:
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wherein the client device and the networked device reside on networks that are incommunicable with each other comprising at least one of a firewall separation, a different network separation, a physical separation, an unreachable connection separation, and wherein the sandboxed application of the security sandbox of the client device and the sandbox reachable service of the networked device communicate with each other through a relay service employed by the pairing server having the discovery module and the relay module to facilitate a trusted communication between the sandboxed application and the sandbox reachable service.
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31. The method of claim 30:
wherein the trusted communication is facilitated in a manner such that the sandboxed application never learns at least one of a private IP address and a hardware address of the networked device when; a first Network Address Translator (NAT) device coupled with a network on which the client device operates to receives communications from a public IP address of a different network on which the sandbox reachable service operates, and wherein a second NAT device coupled with the different network on which the networked device operates to translates the private IP address of the networked device to the public IP address visible to the sandboxed application.
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32. The method of claim 31:
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wherein the networked device comprises a plurality of sandbox reachable applications including the sandbox reachable application, and wherein a service agent module of the networked device coordinates communications with the discovery module of at least one of the security sandbox and the pairing server, wherein the security sandbox is at least one of an operating system on which the sandboxed application is hosted and a browser application of the operating system, and wherein the networked device is at least one of a television, a projection screen, a multimedia display, a touchscreen display, an audio device, a weather measurement device, a traffic monitoring device, a status update device, a global positioning device, a geospatial estimation device, a tracking device, a bidirectional communication device, a unicast device, a broadcast device, and a multidimensional visual presentation device.
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33. The method of claim 32 wherein the client device:
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to utilize at least one of a WebSocket and a long polling service message query interface to reduce a latency of message delivery during the trusted communication between the sandboxed application and the sandbox reachable service; and to optimize a polling period between polling such that it is less than a timeout period of a session through the relay service.
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34. The method of claim 33 wherein the client device:
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to initiate the relay service through at least one of a series of web pages where information is communicated using hyperlinks that point at the pairing server, and a form having a confirmation dialog that is submitted back to the pairing server, and wherein a global unique identifier is masked through the pairing server when the confirmation dialog is served from the pairing server.
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19. The method of claim 18 further comprising at least one of the following clauses:
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35. A system comprising:
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a networked device and a client device to apply an automatic content recognition algorithm to determine a content identifier of an audio-visual data and to associate the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and the content identifier; a capture infrastructure to annotate the audio-visual data with at least one of a brand name and a product name by comparing entries in the master database with at least one of a closed captioning data of the audio-visual data and through an application of an optical character recognition algorithm in the audio-visual data; and an advertising exchange server to generate an advertisement based on the content identifier of the audio-visual data and a public internet-protocol address associated with an application requesting the advertisement data. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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36. The system of claim 35 further comprising at least one of the following clauses:
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wherein a provider of the content identifier receives a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data, wherein the provider of the content appends at least one of a set of content identifiers from associated clients and a viewing history from associated clients to a plurality of advertisements and resells the advertisement data back to the advertising exchange based on the appended content identifiers, wherein a capture infrastructure annotates the audio-visual data with at least one of a brand name and a product name by comparing entries in the master database with at least one of a closed captioning data of the audio-visual data and through an application of an optical character recognition algorithm in the audio-visual data, wherein a sandboxed application of the client device requests access to at least one of a microphone and a camera on the client device to capture a raw audio/video data, wherein the capture infrastructure processes the raw audio/video data with at least one of the brand name and the product name by comparing entries in the master database with at least one of the raw audio/video data and through the application of a sensory recognition algorithm of the raw audio/video data, wherein advertisement targeting is improved when a script is embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform, to execute arbitrary cross-site scripts in the sandboxed application of the client device, wherein the content identifier is obfuscated in a manner that it is relevant to a particular demand-side platform to eliminate a need to query the provider of the content identifier on a per ad-spot basis, wherein the demand-side platform to submit requests to the advertising exchange based on a constraint type rather than through a bidding methodology on a per advertisement spot basis, wherein the content identifier is at least one of a music identification, an object identification, a facial identification, and a voice identification, wherein a minimal functionality comprising accessing at least one of a tuner and a stream decoder that identifies at least one of a channel and a content is found in the networked media device, wherein the networked media device produces at least one of an audio fingerprint and a video fingerprint that are communicated with a capture infrastructure, wherein the capture infrastructure compares at least one of the audio fingerprint and the video fingerprint with a master database, wherein the capture infrastructure annotates the audio-visual data with a logo name by comparing entries in the master database with a logo data of the audio-visual data identified using a logo detection algorithm, wherein the capture infrastructure automatically divides the audio-visual data into a series of scenes based on a sematic grouping of actions in the audio-visual data, wherein the audio-visual data is analyzed in advance of a broadcast to determine content identifiers associated with each commercial in the audio-visual data such that advertisements are pre-inserted into the audio-visual data prior to broadcast, wherein the capture infrastructure applies a time-order algorithm to automatically match advertisements to the audio-visual data when a correlation pattern is identified by the capture infrastructure with other audio-visual content previously analyzed, wherein the capture infrastructure includes a buffer that is saved to a persistent storage and for which a label is generated to facilitate identification of reoccurring sequences, wherein a post processing operation is at least one of automated through a post-processing algorithm and a crowd-sourced operation using a plurality of users in which a turing test is applied to determine a veracity of an input, wherein a device pairing algorithm is used in which a cookie data associated with a web page visited by the user stored on a browser on the client device is paired with the networked media device when the client device is communicatively coupled with the networked media device, wherein a transitive public IP matching algorithm is utilized in which at least one of the client device and the networked media device communicates each public IP address with any paired entity to the capture infrastructure, and wherein a tag that is unconstrained from a same-origin policy is used to automatically load the advertisement in the browser, wherein the tag is at least one of an image tag, a frame, a iframe, and a script tag.
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37. The system of claim 36:
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wherein the communication session is established by appending a header of a hypertext transfer protocol to permit the networked device to communicate with the sandboxed application as a permitted origin domain through a Cross-origin resource sharing (CORS) algorithm, wherein the header is either one of a origin header when the CORS algorithm is applied and a referrer header in an alternate algorithm, wherein the sandboxed application queries a MAC address of the sandbox reachable service in a common private network, wherein the sandbox reachable service optionally verifies that the sandboxed application is in the common private network, wherein the sandbox reachable service communications a MAC address of the sandboxed application to the sandboxed application when the common private network is shared, wherein the sandboxed application stores the MAC address of the sandboxed application and a unique identifier derived from the MAC address of the sandboxed application, wherein the sandboxed application communicates the MAC address and the unique identifier to the pairing server, and automatically regenerating a script embedded in at least one of the client device, a supply-side platform, and a data provider integrated with the supply side platform when the common private network is shared by the sandboxed application and sandboxed application based on the MAC address of the sandboxed application and the unique identifier communicated to the pairing server.
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38. The system of claim 36 wherein the client device:
to access a pairing server when processing the identification data associated with the sandbox reachable service sharing the public address with the client device, wherein the pairing server performs a discovery lookup of any device that have announced that they share the public address associated with the client device, and wherein the sandbox reachable service announces itself to the pairing server prior to the establishment of the communication session between the sandboxed application and the sandbox reachable service.
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39. The system of claim 38 wherein the networked device to at least one of:
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announce a sandbox reachable service of the networked device to a discovery module using a processor and memory, announce an availability of the sandbox reachable service across a range of public addresses such that the sandboxed application communicates with the sandbox reachable service in any one of the range of the public addresses, communicate at least one of a global unique identifier and an alphanumeric name to the pairing server along with at least one of a hardware address associated with the networked device, a public address pair associated with a sandbox reachable service of the networked device, and a private address pair associated with the sandbox reachable service of the networked device, and wherein the private address pair includes a private IP address and a port number associated with the sandbox reachable service.
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40. The system of claim 39 wherein the client device:
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to eliminate a communication through a centralized infrastructure when the sandboxed application and the sandbox reachable service communicate in a shared network common to the client device and the networked device when the connection is established, wherein the shared network is at least one of a local area network, a multicast network, an anycast network, and a multilan network; to minimize a latency in the communication session when the sandboxed application and the sandbox reachable service communicate in the shared network common to the client device and the networked device when the connection is established; and to improve privacy in the communication session when the sandboxed application and the sandbox reachable service communicate in the shared network common to the client device and the networked device when the connection is established.
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41. The system of claim 36:
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wherein the sandboxed application is at least one of a web page, a script, a binary executable, an intermediate bytecode, an abstract syntax tree, and an executable application in the security sandbox, wherein the sandboxed application comprises at least one of a markup language application such as a HyperText Markup Language 5 (HTML5) application, a Javascript®
application, an Adobe®
Flash®
application, a Microsoft®
Silverlight®
application, a JQuery®
application, and an Asynchronous Javascript® and
a XML (AJAX) application, andwherein an access control algorithm governs a policy through which a secondary authentication is required when establishing a communication between the sandboxed application and the networked device.
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42. The system of claim 41 wherein the client device:
to utilize an exception to a same origin policy through a use of at least one of a hyperlink, a form, the script, a frame, a header, and an image when establishing the connection between the sandboxed application and the sandbox reachable service.
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43. The system of claim 36 wherein the client device:
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to extend the security sandbox with a discovery algorithm and a relay algorithm through the discovery module and a relay module added to the security sandbox, and to bypass a pairing server having the discovery algorithm and the relay algorithm when establishing the connection between the sandboxed application and the sandbox reachable service when the security is extended with the discovery algorithm and the relay algorithm through the discovery module and the relay module added to the security sandbox.
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44. The system of claim 43 wherein the client device:
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to apply the discovery algorithm of the security sandbox to determine that the networked device having the sandbox reachable service communicates in a shared network common to the client device and the networked device, and to apply the relay algorithm of the security sandbox to establish the connection between the sandboxed application and the sandbox reachable service of the networked device.
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45. The system of claim 44:
wherein the discovery algorithm utilizes a protocol comprising at least one of a Bonjour®
protocol, a SSDP protocol, a LSD uTorrent®
protocol, a multicast protocol, an anycast protocol, and another Local Area Network (LAN) based protocol that discovers services in a LAN based on a broadcast from any one of an operating system service, the security sandbox, the client device, the sandbox reachable service, and the networked device.
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46. The system of claim 45:
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wherein a cookie associated with the security sandbox is used to store a remote access token on a storage of the client device, wherein the remote access token identifies at least one of a set of communicable private Internet Protocol (IP) addresses and hardware addresses associated with sandbox reachable services that previously operated on a common shared network with the client device, and wherein the client device can communicate with the sandbox reachable services that previously operated on the common shared network through the remote access token.
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47. The system of claim 46:
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wherein the client device and the networked device reside on networks that are incommunicable with each other comprising at least one of a firewall separation, a different network separation, a physical separation, an unreachable connection separation, and wherein the sandboxed application of the security sandbox of the client device and the sandbox reachable service of the networked device communicate with each other through a relay service employed by the pairing server having the discovery module and the relay module to facilitate a trusted communication between the sandboxed application and the sandbox reachable service.
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48. The system of claim 47:
wherein the trusted communication is facilitated in a manner such that the sandboxed application never learns at least one of a private IP address and a hardware address of the networked device when; a first Network Address Translator (NAT) device coupled with a network on which the client device operates to receives communications from a public IP address of a different network on which the sandbox reachable service operates, and wherein a second NAT device coupled with the different network on which the networked device operates to translates the private IP address of the networked device to the public IP address visible to the sandboxed application.
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49. The system of claim 48:
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wherein the networked device comprises a plurality of sandbox reachable applications including the sandbox reachable application, and wherein a service agent module of the networked device coordinates communications with the discovery module of at least one of the security sandbox and the pairing server, wherein the security sandbox is at least one of an operating system on which the sandboxed application is hosted and a browser application of the operating system, and wherein the networked device is at least one of a television, a projection screen, a multimedia display, a touchscreen display, an audio device, a weather measurement device, a traffic monitoring device, a status update device, a global positioning device, a geospatial estimation device, a tracking device, a bidirectional communication device, a unicast device, a broadcast device, and a multidimensional visual presentation device.
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50. The system of claim 49 wherein the client device:
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to utilize at least one of a WebSocket and a long polling service message query interface to reduce a latency of message delivery during the trusted communication between the sandboxed application and the sandbox reachable service, and to optimize a polling period between polling such that it is less than a timeout period of a session through the relay service.
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51. The system of claim 50 wherein the client device:
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to initiate the relay service through at least one of a series of web pages where information is communicated using hyperlinks that point at the pairing server, and a form having a confirmation dialog that is submitted back to the pairing server, and wherein a global unique identifier is masked through the pairing server when the confirmation dialog is served from the pairing server.
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36. The system of claim 35 further comprising at least one of the following clauses:
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Specification
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Current AssigneeSamba TV Incorporated
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Original AssigneeAlvir Navin, Ashwin Navin, David Harrison, Josh Smallman
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InventorsHarrison, David, Smallman, Josh, Navin, Alvir, Navin, Ashwin
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Granted Patent
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Time in Patent OfficeDays
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Field of Search
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US Class Current1/1
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CPC Class CodesH04L 2101/622 Layer-2 addresses, e.g. med...H04L 61/5007 Internet protocol [IP] addr...H04L 67/104 Peer-to-peer [P2P] networksH04L 67/535 Tracking the activity of th...H04L 67/561 Adding application-function...H04N 21/233 Processing of audio element...H04N 21/23418 involving operations for an...H04N 21/237 Communication with addition...H04N 21/2407 Monitoring of transmitted c...H04N 21/25841 involving the geographical ...H04N 21/25858 involving client software c...H04N 21/2668 Creating a channel for a de...H04N 21/4331 Caching operations, e.g. of...H04N 21/4394 involving operations for an...H04N 21/44008 involving operations for an...H04N 21/458 Scheduling content for crea...H04N 21/4782 Web browsing , e.g. WebTVH04N 21/6125 involving transmission via ...H04N 21/64322 IPH04N 21/812 involving advertisement dat...H04N 21/8146 : involving graphical data, e...H04N 21/858 : Linking data to content, e....H04N 21/8586 : by using a URL processing c...