SYSTEM AND METHOD FOR IDENTIFYING INFLUENTIAL SOCIAL MEDIA AND PROVIDING LOCATION-BASED ALERTS
First Claim
1. A computer implemented method of identifying social media influencers, the method being implemented in a computer system having one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, program the computer system to perform the method, the method comprising:
- obtaining, by the computer system, a location parameter that specifies one or more geographically definable locations to be monitored;
aggregating, by the computer system, a plurality of social media content items from one or more social media content providers based on the location parameter, wherein the plurality of social media content items is associated with metadata indicating that it was posted from a given one of the one or more geographically definable locations, and wherein the plurality of social media content items include at least a first social media content item associated with first metadata indicating it was posted from a first geographically definable location;
identifying, by the computer system, a first user that posted the first social media content item;
identifying, by the computer system, a second user associated with the first user;
obtaining, by the computer system, a second social media content item posted by the second user;
obtaining, by the computer system, at least a first property of the first social media content item and at least a second property of the second social media content item;
determining, by the computer system, that the second social media content item was posted in response to the first social media content item based on the first property and the second property; and
determining, by the computer system, that the first user is an influential user based on the determination that the second social media content item was posted in response to the first social media content item.
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Accused Products
Abstract
The invention relates to systems and methods of identifying social media influencers and providing location-based alerts based on social media content items posted to social media providers from monitored locations. The system may identify a user who visited a specified location based on a social media content item posted by the user from the specified location. The system may provide an alert to an entity such as a retailer whenever the user re-posts from the specified location. The system may further determine whether, to what extent, and identity of users over whom the user has influence based on one or more influence factors. An influencer is a user who is determined to have influenced the behavior of other users, as determined from the user'"'"'s social media activity and/or the influenced users'"'"' social media activity.
16 Citations
28 Claims
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1. A computer implemented method of identifying social media influencers, the method being implemented in a computer system having one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, program the computer system to perform the method, the method comprising:
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obtaining, by the computer system, a location parameter that specifies one or more geographically definable locations to be monitored; aggregating, by the computer system, a plurality of social media content items from one or more social media content providers based on the location parameter, wherein the plurality of social media content items is associated with metadata indicating that it was posted from a given one of the one or more geographically definable locations, and wherein the plurality of social media content items include at least a first social media content item associated with first metadata indicating it was posted from a first geographically definable location; identifying, by the computer system, a first user that posted the first social media content item; identifying, by the computer system, a second user associated with the first user; obtaining, by the computer system, a second social media content item posted by the second user; obtaining, by the computer system, at least a first property of the first social media content item and at least a second property of the second social media content item; determining, by the computer system, that the second social media content item was posted in response to the first social media content item based on the first property and the second property; and determining, by the computer system, that the first user is an influential user based on the determination that the second social media content item was posted in response to the first social media content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system of identifying influential users, the system comprising:
a computer system comprising one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, program the computer system to; obtain a location parameter that specifies one or more geographically definable locations to be monitored; aggregate a plurality of social media content items from one or more social media content providers based on the location parameter, wherein the plurality of social media content items is associated with metadata indicating that it was posted from a given one of the one or more geographically definable locations, and wherein the plurality of social media content items include at least a first social media content item associated with first metadata indicating it was posted from a first geographically definable location; identify a first user that posted the first social media content item; identify a second user associated with the first user; obtain a second social media content item posted by the second user; obtain at least a first property of the first social media content item and at least a second property of the second social media content item; determine that the second social media content item was posted in response to the first social media content item based on the first property and the second property; and determine that the first user is an influential user based on the determination that the second social media content item was posted in response to the first social media content item. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
Specification