GEO-FENCE MANAGEMENT USING A CLUSTER ANALYSIS TECHNIQUE

• US 20170055122A1
• Filed: 11/03/2016
• Published: 02/23/2017
• Est. Priority Date: 07/21/2015
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Barron, Gilbert, Bordash, Michael J., Roehrs, Louis F., Slayton, Zachary P., Srivastava, Anurag
• Granted Patent: US 10,231,079 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04W 16/00 Network planning, e.g. coverage or traffic planning tools; Network deployment, e.g. resource partitioning or cells structures
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

Disclosed aspects include geo-fence management using a cluster analysis technique. A set of dynamic user data is received from a set of users. The cluster analysis technique may be used to process the set of dynamic user data. Accordingly, a geo-fence opportunity event is detected using the cluster analysis technique. Based on a selection criterion with respect to the geo-fence opportunity event, it is determined to provide an opportunity for a subset of the set of users. In response to making the determination, the opportunity can be provided for/to the subset of the set of users.

Claims

1. A computer-implemented method of geo-fence management using a cluster analysis technique, the method comprising:

receiving, from a set of users, a set of dynamic user data;

monitoring the set of dynamic user data for a user geo-location shift;

detecting, based on the set of dynamic user data, the user geo-location shift;

detecting, using the cluster analysis technique to process the set of dynamic user data, a geo-fence opportunity event;

determining, based on a selection criterion with respect to the geo-fence opportunity event, to provide an opportunity for a subset of the set of users;

determining, based on the user geo-location shift, to establish a geo-fence;

establishing the geo-fence corresponding to the user geo-location shift; and

providing the opportunity for the subset of the set of users.

2. The method of claim 1, wherein the set of dynamic user data has:

identification information which identifies one or more users,

location information which indicates location for one or more users, and

context information which indicates application context for one or more users.

3. The method of claim 1, wherein the set of dynamic user data includes real-time user data, and wherein a management-user selects both the cluster analysis technique and the selection criterion.

4. The method of claim 1, further comprising:

utilizing, by the cluster analysis technique which includes k-means clustering, demographic information with respect to real-time location events to offer opportunities for engagement or analytics.

5. The method of claim 1, further comprising:

supporting, by the cluster analysis technique, geo-fencing with respect to an array of points.

6. The method of claim 1, further comprising:

supporting, by the cluster analysis technique, geo-fencing with respect to a radius from a point.

7. The method of claim 1, wherein:

the cluster analysis technique supports geo-fencing based on location and proximity data using technology selected from the group consisting of;

near field communication (NFC),

tags,

radio-frequency identification (RFID),

a wireless local area network (WLAN/Wi-Fi),

cell,

sensor, and

beacon; and

the set of dynamic user data is received by a service which supports;

user registration,

selection criteria,

opportunity notification, and

an interface for a management-user.

8. The method of claim 1, further comprising:

monitoring the set of dynamic user data for a triggering event which indicates that a threshold number of users have a particular application context parameter;

identifying, based on the triggering event with respect to the set of dynamic user data, a trend which indicates a pattern of the users with respect to the particular application context parameter; and

determining, by comparing the trend with a group of opportunity events, the trend indicates the geo-fence opportunity event.

9. The method of claim 1, wherein the selection criterion includes an evaluation of the set of dynamic user data with respect to a set of demographic data.

10. The method of claim 1, wherein the selection criterion includes an evaluation of the set of dynamic user data with respect to a set of historical data.

11. The method of claim 1, further comprising:

detecting, to detect the geo-fence opportunity event, a concentration of the subset of users with respect to a geo-location, wherein the concentration exceeds a threshold density.

12. The method of claim 1, further comprising:

sending, to provide the opportunity for the subset of the set of users, a notification to engage the subset of the set of users with an offer.

13. The method of claim 1, further comprising:

routing, to provide the opportunity for the subset of the set of users, the set of dynamic user data for data analysis to extract a pattern with respect to the subset of the set of users in order to transform the pattern into a new data structure.

14. The method of claim 1, further comprising:

preventing an establishment of another geo-fence for a threshold temporal period.

15. The method of claim 1, further comprising:

preventing a usage of similar data with respect to an establishment of another geo-fence for a threshold temporal period.

16. The method of claim 1, further comprising:

monitoring, to monitor the set of dynamic user data for the user geo-location shift, user movement with respect to a scale.

17. The method of claim 1, further comprising:

generating, to establish the geo-fence corresponding to the user geo-location shift, a virtual barrier with respect to a like group of users.

18. The method of claim 1, further comprising:

generating, to establish the geo-fence corresponding to the user geo-location shift, a virtual barrier with respect to a like group of data objects.

19. A system for geo-fence management using a cluster analysis technique, the system comprising:

a memory having a set of computer readable computer instructions, and

a processor for executing the set of computer readable instructions, the set of computer readable instructions including;

receiving, from a set of users, a set of dynamic user data;

monitoring the set of dynamic user data for a user geo-location shift;

detecting, based on the set of dynamic user data, the user geo-location shift;

detecting, using the cluster analysis technique to process the set of dynamic user data, a geo-fence opportunity event;

determining, based on a selection criterion with respect to the geo-fence opportunity event, to provide an opportunity for a subset of the set of users;

determining, based on the user geo-location shift, to establish a geo-fence;

establishing the geo-fence corresponding to the user geo-location shift; and

providing the opportunity for the subset of the set of users.

20. A computer program product for geo-fence management using a cluster analysis technique, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, wherein the computer readable storage medium is not a transitory signal per se, the program instructions executable by a processor to cause the processor to perform a method comprising:

receiving, from a set of users, a set of dynamic user data;

monitoring the set of dynamic user data for a user geo-location shift;

detecting, based on the set of dynamic user data, the user geo-location shift;

detecting, using the cluster analysis technique to process the set of dynamic user data, a geo-fence opportunity event;

determining, based on a selection criterion with respect to the geo-fence opportunity event, to provide an opportunity for a subset of the set of users;

determining, based on the user geo-location shift, to establish a geo-fence;

establishing the geo-fence corresponding to the user geo-location shift; and

providing the opportunity for the subset of the set of users.