DYNAMIC CAMPAIGN ANALYTICS VIA HASHTAG DETECTION
First Claim
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1. A method for identifying campaigns on social media accounts, comprising:
- receiving a search term identifying an entity;
searching for a data source associated with the entity;
scanning the data source for social media accounts operated by the entity;
scanning content from the social media accounts for campaign identifiers;
identifying campaigns launched by the entity based on the campaign identifiers;
identifying groups of the content from the social media associated with the campaigns; and
generating campaign analytics from the groups of content associated with the campaigns.
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Abstract
An operator enters a name of a company, product, or any other entity into a user interface. A hashtag analytic system then automatically discovers social media campaigns associated with that entity based on hashtag or keyword usage in associated posted messages. The hashtag analytic system may automatically discover the social media accounts for the entity and then scan messages posted on the social media accounts for hashtags. The hashtag analytic system groups together posted messages that include campaign related hashtags and generates analytics for the groups of messages associated with the same campaigns.
26 Citations
20 Claims
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1. A method for identifying campaigns on social media accounts, comprising:
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receiving a search term identifying an entity; searching for a data source associated with the entity; scanning the data source for social media accounts operated by the entity; scanning content from the social media accounts for campaign identifiers; identifying campaigns launched by the entity based on the campaign identifiers; identifying groups of the content from the social media associated with the campaigns; and generating campaign analytics from the groups of content associated with the campaigns. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 18, 20)
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10. A computer program for identifying campaigns launched on social media networks, the computer program comprising a set of instructions operable to:
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scan messages posted by a social media account for hashtags; identify some of the hashtags as campaign hashtags based on a number of times the hashtags are used in different ones of the messages posted by the social media account; identify groups of the messages posted on the social media account that include the same campaign hashtags; generate campaign analytics for the groups of messages; and display the campaign analytics on a display device. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A computing device for detecting campaigns launched on social media accounts, comprising:
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a processor; and storage memory storing one or more stored sequences of instructions which, when executed by the processor, cause the processor to carry out the steps of; receiving a search term from a user interface; accessing a data source associated with the search term; scanning the first data source for links to social media accounts; scanning messages posted by the social media accounts for hashtags; identifying some of the hashtags as campaign identifiers based on the number of times the hashtags are used in messages posted by the social media accounts; identifying groups of the messages including the same campaign identifiers; and generating campaign analytics for the groups of messages. - View Dependent Claims (19)
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Specification