ON-SITE MEASUREMENT OF OVER THE TOP MEDIA

• US 20170064411A1
• Filed: 05/10/2016
• Published: 03/02/2017
• Est. Priority Date: 09/01/2015
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Jakkula, Gangadhar, Goli, Narasimha Reddy, Reid, Matthew B., Rao, Kumar Nagaraja
• Granted Patent: US 9,838,754 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4661 Deriving a combined profile for a plurality of end-users of the same client, e.g. for family members within a home user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and apparatus for over the top (OTT) media measurement are disclosed herein. Example methods include comparing, with an on-site meter in communication with an OTT service provider server, household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data, accessing media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household, and crediting, with the on-site meter, usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.

Claims

1. A method for over the top (OTT) media measurement, the method comprising:

comparing, with a processor of an on-site meter in communication with an OTT service provider server, household data maintained by the OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a first person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data;

accessing, with the processor of the on-site meter, media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household; and

crediting, with the processor of the on-site meter, usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.

2. The method of claim 1, wherein the household data corresponds to a user of the first OTT device associated with the first household, the user being registered to an OTT service provider associated with the OTT service provider server, the household data including at least one of demographic data associated with the user, an identifier associated with the first OTT device, an identifier associated with the user, or an identifier associated with the first household.

3. The method of claim 2, wherein the panelist data corresponds a second OTT device in a second household, the second household including at least one panelist associated with the audience measurement entity, the panelist data including at least one of demographic data associated with the second household or viewing characteristic data corresponding to the second OTT device.

4. The method of claim 3, wherein the comparing of the household data with the anonymized panelist data includes determining the first household matches the second household based on at least one of (A) a first similarity between the demographic data associated with the user registered to the OTT service provider and the demographic data associated with the second household or (B) a second similarity between the media impressions corresponding to the media accessed with the first OTT device and the viewing characteristic data corresponding to the second OTT device.

5. The method of claim 4, wherein the crediting of the usage is further based on the determination of the first household matching the second household.

6. The method of claim 3, further including determining a viewer assignment model based on the viewing characteristic data, the viewer assignment model indicating a likelihood that the first person was exposed to a first one of the media impressions based on media impression data, the media impression data including at least one of an application name, a program name, a channel identifier, an episode title, or a genre.

7. The method of claim 6, wherein the crediting of the usage of the first OTT device is based on the viewer assignment model.

8. The method of claim 1, wherein the crediting of the usage of the first OTT device is further based on crediting rules, the crediting rules including crediting the first OTT device for a first one of the media impressions based on at least one of a first frame of the first one of the media impressions being output by the OTT device, the first frame of the first one of the media impressions being fully rendered by the OTT device, the first one of the media impressions being replayed after a previous completion, a threshold amount of time being passed during a resume or after a pause of the first one of the media impressions, a total viewing time, a total seconds recorded, a total buffering time, or a total advertising time.

9. The method of claim 1, wherein respective ones of the media impressions include at least one of a media identifier, a timestamp, a location, a duration of viewing, an application identifier, a program identifier, or a channel identifier.

10. An apparatus for over the top (OTT) media measurement, the apparatus comprising:

a modeler to compare household data maintained by an OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data;

a receiver to access media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household; and

a creditor to credit usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.

11. The apparatus of claim 10, wherein the household data corresponds to a user of the first OTT device associated with the first household, the user being registered to an OTT service provider associated with the OTT service provider server, the household data including at least one of demographic data associated with the user, an identifier associated with the first OTT device, an identifier associated with the user, or an identifier associated with the first household.

12. The apparatus of claim 11, wherein the panelist data corresponds a second OTT device in a second household, the second household including at least one panelist associated with the audience measurement entity, the panelist data including at least one of demographic data associated with the second household or viewing characteristic data corresponding to the second OTT device.

13. The apparatus of claim 12, wherein the modeler is to determine the first household matches the second household based on at least one of (A) a first similarity between the demographic data associated with the user registered to the OTT service provider and the demographic data associated with the second household or (B) a second similarity between the media impressions corresponding to the media accessed with the first OTT device and the viewing characteristic data corresponding to the second OTT device.

14. The apparatus of claim 13, wherein the creditor is further to credit the usage of the first OTT device based on the determination of the first household matching the second household.

15. The apparatus of claim 12, wherein the modeler is to determine a viewer assignment model based on the viewing characteristic data, the viewer assignment model indicating a likelihood that the first person was exposed to a first one of the media impressions based on media impression data, the media impression data including at least one of an application name, a program name, a channel identifier, an episode title, or a genre.

16. The apparatus of claim 15, the creditor is to credit the usage of the first OTT device based on the viewer assignment model.

17. The apparatus of claim 10, wherein the creditor is to credit the usage of the first OTT device based on crediting rules, the crediting rules including crediting the first OTT device for a first one of the media impressions based on at least one of a first frame of the first one of the media impressions being output by the OTT device, the first frame of the first one of the media impressions being fully rendered by the OTT device, the first one of the media impressions being replayed after a previous completion, a threshold amount of time being passed during a resume or after a pause of the first one of the media impressions, a total viewing time, a total seconds recorded, a total buffering time, or a total advertising time.

18. The apparatus of claim 10, wherein respective ones of the media impressions include at least one of a media identifier, a timestamp, a location, a duration of viewing, an application identifier, a program identifier, or a channel identifier.

19. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor of an on-site meter to:

compare household data maintained by an OTT service provider server with anonymized panelist data provided by an audience measurement entity to identify a person predicted to be included in a first household according to the anonymized panelist data but not included in the first household according to the household data;

access media impressions collected by the OTT service provider server and corresponding to media accessed with a first OTT device associated with the first household; and

credit usage of the first OTT device associated with access of the media to the first person based on the media impressions and demographic data obtained from the anonymized panelist data and attributed to the first person.

20. The storage medium of claim 19, wherein the instructions cause the processor to credit the usage of the first OTT device based on crediting rules, the crediting rules including crediting the first OTT device for a first one of the media impressions based on at least one of a first frame of the first one of the media impressions being output by the OTT device, the first frame of the first one of the media impressions being fully rendered by the OTT device, the first one of the media impressions being replayed after a previous completion, a threshold amount of time being passed during a resume or after a pause of the first one of the media impressions, a total viewing time, a total seconds recorded, a total buffering time, or a total advertising time.