ENRICHED LOCAL ADVERTISING FOR SMALL CELLS
First Claim
1. A method for wireless communication, comprising:
- hosting an advertising engine on an edge computing device that is co-located with a base station of a small cell;
determining local information regarding an operating context of a mobile device in the small cell; and
transmitting advertising content to the mobile device based at least in part on the local information regarding the mobile device.
1 Assignment
0 Petitions
Accused Products
Abstract
Systems, methods, and apparatuses for enriched local advertising for small cells are described. A small cell or its components may host an advertising engine on an edge computing device that may be co-located with the small cell. The small cell may determine local information regarding an operating context of the mobile device in the small cell. The small cell may transmit advertising content to the mobile device based on the local information regarding the mobile device. The small cell may physically augment an output device in the small cell. The small cell may also serve a richer version of the advertising content to the mobile device based on local information regarding the mobile device, which may include physical location data for the mobile device. The small cell may be a small cell base station or wireless access point in close physical proximity to the mobile device.
32 Citations
30 Claims
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1. A method for wireless communication, comprising:
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hosting an advertising engine on an edge computing device that is co-located with a base station of a small cell; determining local information regarding an operating context of a mobile device in the small cell; and transmitting advertising content to the mobile device based at least in part on the local information regarding the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus for wireless communication, comprising:
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means for hosting an advertising engine on an edge computing device that is co-located with a base station of a small cell; means for determining local information regarding an operating context of a mobile device in the small cell; and in part on the local information regarding the mobile device. - View Dependent Claims (21, 22, 23)
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24. An edge computing device that is co-located with a base station of a small cell, the edge computing device comprising:
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a processor; memory in electronic communication with the processor; and instructions stored in the memory, the instructions being executable by the processor to; host an advertising engine on the edge computing device; determine local information regarding an operating context of a mobile device in the small cell; and transmit advertising content to the mobile device based at least in part on the local information regarding the mobile device. - View Dependent Claims (25, 26, 27)
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28. A non-transitory computer-readable medium storing computer-executable code for wireless communication, the code executable by a processor to:
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host an advertising engine on an edge computing device that is co-located with a base station of a small cell; determine local information regarding an operating context of a mobile device in the small cell; and transmit advertising content to the mobile device based at least in part on the local information regarding the mobile device. - View Dependent Claims (29, 30)
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Specification