Media properties selection method and system based on expected profit from profile-based ad delivery
First Claim
1. A method of directing electronic advertisements, the method comprising:
- (a) determining a profile-attribute-dependent revenue available for display of a profile-attribute-related advertisement; and
(b) for each of a multitude of different electronic visitors to a first media property, responsive to receiving information about at least one of a plurality of profile attributes possibly applicable to the visitor, automatically electronically authorizing a second media property to allow display, to the electronic visitor when later visiting the second media property, of an advertisement correlated with the profile-attribute information received about the visitor, for a price that does not exceed a price cap that is a selected amount less than the revenue available for display of the advertisement.
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Accused Products
Abstract
An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.
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Citations
21 Claims
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1. A method of directing electronic advertisements, the method comprising:
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(a) determining a profile-attribute-dependent revenue available for display of a profile-attribute-related advertisement; and (b) for each of a multitude of different electronic visitors to a first media property, responsive to receiving information about at least one of a plurality of profile attributes possibly applicable to the visitor, automatically electronically authorizing a second media property to allow display, to the electronic visitor when later visiting the second media property, of an advertisement correlated with the profile-attribute information received about the visitor, for a price that does not exceed a price cap that is a selected amount less than the revenue available for display of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21-36. -36. (canceled)
Specification