PROXIMITY DETECTION, VIRTUAL DETECTION, OR LOCATION BASED TRIGGERING OF THE EXCHANGE OF VALUE AND INFORMATION

• US 20170076330A1
• Filed: 09/26/2016
• Published: 03/16/2017
• Est. Priority Date: 04/17/2011
• Status: Active Grant

• Current Assignee: Proctor Consulting, LLC, Proctor Consulting LLP
• Original Assignee: Proctor Consulting LLP
• Inventors: Proctor, James A. Jr., Tripoli, Maria Elena, Proctor, James Arthur III
• Granted Patent: US 10,204,357 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 20/223 based on the use of peer-to-peer networks
• CPC Class Codes: G06Q 20/3278 RFID or NFC payments by means of M-devices
• CPC Class Codes: G06Q 20/381 Currency conversion
• CPC Class Codes: G06Q 20/4015 using location information
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04B 5/72 for local intradevice communication
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

A system, methods, and apparatuses are provided for valuation and exchange of stored value assets, information of value, and the transfer of value to or among individuals. The exchanged assets may be of a similar nature, e.g., music files exchanged for other music files, and exchange or trade of information such as rewards value or a restaurant coupon. The exchanged assets may also be other dissimilar assets exchanged between individuals and/or entities. The exchange may be initiated in numerous ways such as after completing a review, exchanging or trading a gift card, a prepaid card, a reward card, a coupon, a ticket, a pass, and/or the like when in proximity to a specific location or a location of some type or category, and/or exchanging or trading of other assets between individuals based on one or more constraints such as time, location, need, desire for the assets, and/or proximity.

Claims

1. A method for enabling use of proximity advertisements in a moving vehicle comprising:

receiving at a first vehicle an advertisement transmission broadcast from a second vehicle using a first radio;

communicating between the first vehicle and a server, advertisement related information;

interfacing with a navigational device to retrieve navigational information; and

determining relevance of information derived from the advertisement transmission based upon the navigational information and the advertisement related information.

2. The method of claim 1, further comprising:

communicating between the first and second vehicle using the first radio configured for vehicle to vehicle communication including safety related information relevant to the safe operation of one or both of the vehicles.

3. The method of claim 2, wherein the first radio is configured for DSRC communications.

4. The method of claim 2, wherein the first radio is configured for 802.11p communications.

5. The method of claim 2, wherein the first radio is configured for Bluetooth communications.

6. The method of claim 2, wherein the vehicle to vehicle communication comprises DSRC related messaging.

7. The method of claim 1, wherein the advertisement transmission broadcast from the second vehicle comprises a unique identifier.

8. The method of claim 7, wherein the unique identifier is provided to the server from the first vehicle.

9. The method of claim 1, wherein the advertisement related information comprises the unique identifier.

10. The method of claim 1, wherein the advertisement related information comprises information determined by the server utilizing the unique identifier.

11. The method of claim 1, wherein the advertisement related information comprises the unique identifier, at least in part, and is utilized to detect the advertisement transmission.

12. The method of claim 1, wherein the advertisement related information includes user preferences for use in determining the relevance of the information derived from the advertisement transmission.

13. The method of claim 1, wherein the server utilizes user preferences related to a user of the first vehicle for use in determining the relevance of the information derived from the advertisement transmission.

14. The method of claim 1, wherein the information derived from the advertisement transmission comprises location information associated with content associated with the unique identifier, and further wherein the location information is compared with the navigation information to determine the relevance of the information derived from the advertisement transmission.

15. The method of claim 14, wherein the content is one or more of a coupon or a review of an establishment.

16. The method of claim 14, wherein the content is included within the advertisement related information, and is retrieved from the server based at least in part, upon the unique identifier.

17. The method of claim 14, wherein the content is provided to a mobile phone associated with a user of the first vehicle.

18. The method of claim 17, wherein the content is utilized on the mobile phone to receive a discount at an establishment associated with the advertisement related information.

19. The method of claim 18, wherein upon the reception of the discount at the establishment, a reward is provided to an originator of the content.

20. The method of claim 19, wherein the originator of the content is a user of the first vehicle.

21. The method of claim 19, wherein the originator of the content is a third party, and the content or information associated with the content is forwarded from the second vehicle.

22. The method of claim 14, wherein the navigation information used to determine relevance is a planned route of the first vehicle, and the location information is associated with an establishment, wherein the advertisement related information is relevant based, at least in part, upon the planned route and the location of the establishment.

23. The method of claim 1, wherein the advertisement related information includes location information and wherein the location information is compared with the navigational information to determine the relevance.

24. The method of claim 1, wherein the information derived from the advertisement transmission includes location information and wherein the location information is compared with the navigational information to determine the relevance wherein the advertisement related information includes user preferences for use in determining the relevance of the information derived from the advertisement transmission.

25. The method of claim 1, wherein the information derived from the advertisement transmission includes location information and wherein the advertisement related information includes user preferences for use in determining the relevance of the information derived from the advertisement transmission, and further wherein the navigation information used to determine relevance is a planned route of the first vehicle, and the location information is associated with an establishment, wherein the advertisement related information is relevant based, at least in part, upon the planned route, the location of the establishment, and the user preferences.