CONTENT RELEVANCE WEIGHTING SYSETM

• US 20170076338A1
• Filed: 06/15/2016
• Published: 03/16/2017
• Est. Priority Date: 11/30/2006
• Status: Active Grant

• Current Assignee: NEXRF Corp.
• Original Assignee: NEXRF Corp.
• Inventors: KERR, MICHAEL A., Stewart, David
• Granted Patent: US 10,909,584 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/3326 using relevance feedback from the user, e.g. relevance feedback on documents, documents sets, document terms or passages
• CPC Class Codes: G06F 16/334 Query execution G06F16/335 takes precedence
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: H04B 17/27 for locating or positioning the transmitter
• CPC Class Codes: H04B 17/318 Received signal strength
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

A system for adjusting a relevance weight value for a content item is described. The system comprises a content delivery module configured to deliver a plurality of content items to a device via a network. The content items are displayed on the device. A content storage module is configured to store a relevance weight value and a location in association with each content item. A location detection module is configured to determine a location of the wireless device. A user provides a feedback input for a content item. The relevance weight value associated with the location and the content item is adjusted according to the feedback input provided.

Claims

1. A system for adjusting a relevance weight value for a content item, comprising:

a network;

a content storage module communicatively coupled to the network, the content storage module configured to store a plurality of content items, the content storage module further configured to store an initial relevance weight value and a location in association with each content item;

a content delivery module communicatively coupled to the network, the content delivery module configured to deliver a plurality of content items to a wireless device via the network;

a location detection module communicatively coupled to the network, the location detection module configured to determine a location of the wireless device;

the wireless device comprising;

a display configured to show the content items;

a user interface configured to receive feedback input associated with a content item, the user interface comprising;

a positive review input corresponding to a positive feedback input; and

a negative review input corresponding to a negative feedback input;

a relevance weight adjustment module communicatively coupled to the network, the relevance weight adjustment module configured to perform;

a subtraction operation comprising subtracting a first point value from the relevance weight value associated with the location and the content item when a negative review input is selected; and

an addition operation comprising adding a first point value to the relevance weight value associated with the location and the content item when a positive review input is selected.

2. The system of claim 1, wherein the user interface further comprises a selection input of the user interface, the selection input associated with a content item;

and

the relevance weight adjustment module further configured to perform a second addition operation comprising adding a second point value to the relevance weight value associated with the location and the content item when the content item is selected.

3. The system of claim 1, wherein the relevance weight adjustment module is further configured to perform a second subtraction operation, the second subtraction operation comprising subtracting a third point value from the relevance weight value associated with the content item and all locations when the content delivery module has delivered the content item to the wireless device in excess of a threshold number of deliveries.

4. The system of claim 1, wherein the location detection module is configured to determine whether the wireless device is located within a geofence.

5. The system of claim 1, further comprising a plurality of beacons, the wireless device configured to transmit to the location detection module a location message comprising a signal strength and signal identifier from each beacon detected by the wireless device.

6. The system of claim 1, wherein the wireless device is configured to transmit an image to the location detection module, the location detection module configured to determine a location of the wireless handset based on an analysis of the image.

7. The system of claim 1, wherein the user interface further comprises a location menu, the location detection module configured to determine a location of the wireless handset based on a selection from the menu.

8. A system for adjusting a relevance weight value for a content item, comprising:

a network;

a content storage module communicatively coupled to the network, the content storage module configured to store a plurality of content items, the content storage module further configured to store an initial relevance weight value and a location in association with each content item;

a means for displaying content items;

a content delivery module communicatively coupled to the network, the content delivery module configured to deliver a plurality of content items to the means for displaying content items via the network;

a location detection module communicatively coupled to the network, the location detection module configured to determine a location of the wireless device;

the means for displaying content items comprising;

a user interface configured to receive feedback input associated with a content item, the user interface comprising;

a positive review input corresponding to a positive feedback input; and

a negative review input corresponding to a negative feedback input;

a relevance weight adjustment module communicatively coupled to the network, the relevance weight adjustment module configured to perform;

a subtraction operation comprising subtracting a first point value from the relevance weight value associated with the location and the content item when a negative review input is selected; and

an addition operation comprising adding a first point value to the relevance weight value associated with the location and the content item when a positive review input is selected.

9. The system of claim 8, wherein the user interface further comprises a selection input of the user interface, the selection input associated with a content item;

and

the relevance weight adjustment module further configured to perform a second addition operation comprising adding a second point value to the relevance weight value associated with the location and the content item when the content item is selected.

10. The system of claim 8, wherein the relevance weight adjustment module is further configured to perform a second subtraction operation, the second subtraction operation comprising subtracting a third point value from the relevance weight value associated with the content item and all locations when the content delivery module has delivered the content item to the wireless device in excess of a threshold number of deliveries.

11. The system of claim 8, wherein the location detection module is configured to determine whether the means for displaying content items is located within a geofence.

12. The system of claim 8, further comprising a plurality of beacons, the wireless device configured to transmit to the location detection module a location message comprising a signal strength and signal identifier from each beacon detected by the wireless device.

13. The system of claim 8, wherein the wireless device is configured to transmit an image to the location detection module, the location detection module configured to determine a location of the wireless handset based on an analysis of the image.

14. The system of claim 8, wherein the user interface further comprises a location menu, the location detection module configured to determine a location of the wireless handset based on a selection from the menu.

15. A method for adjusting a relevance weight value for a content item, comprising:

storing a plurality of content items with a content storage module communicatively coupled to a network;

storing an initial relevance weight value and a location in association with each content item;

delivering a plurality of content items to a wireless device via the network;

determining a location of the wireless device with a location detection module;

displaying a plurality of content items on the wireless device;

receiving a feedback input with a user interface of the wireless device, the user interface comprising;

a positive review input corresponding to a positive feedback input for a content item; and

a negative review input corresponding to a negative feedback input for a content item;

subtracting a first point value from the relevance weight value associated with the location and the content item when the negative review input is selected; and

adding a first point value to the relevance weight value associated with a location and a content item when a positive review input is selected.

16. The method of claim 15, further comprising:

receiving a selection input with the user interface, the selection input associated with a content item; and

adding a second point value to the relevance weight value associated with the location and the content item when the selection input is selected.

17. The method of claim 15, further comprising subtracting a third point value from the relevance weight value associated with the content item and all locations when the content delivery module has delivered the content item to the wireless device in excess of a threshold number of deliveries.

18. The method of claim 15, further comprising determining with the location detection module whether the wireless device is located within a geofence.

19. The method of claim 15, further comprising transmitting from the wireless device to the location detection module a location message comprising a signal strength and signal identifier from each of one or more beacons detected by the wireless device.

20. The method of claim 15, further comprising transmitting from the wireless device to the location detection module an image, wherein the location detection module determines a location of the wireless handset based on an analysis of the image.

21. The method of claim 15, further comprising determining a location of the wireless handset with the location detection module based on a selection of a location from a location menu of the user interface.