SYSTEMS AND METHODS FOR PROVIDING NON-INTRUSIVE ADVERTISING CONTENT TO SET-TOP BOXES
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Accused Products
Abstract
Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.
30 Citations
40 Claims
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1-20. -20. (canceled)
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21. A computer-implemented method for providing advertising content, the method comprising:
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receiving, using at least one processor, a user'"'"'s input reflecting the user'"'"'s content preferences for receiving desired content in lieu of standard advertising content; retrieving desired content to include in advertising slots in lieu of standard advertising content based on the user'"'"'s input of user content preferences; choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram; generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content; storing the generated one or more datagrams in a database; upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database; and streaming the playable media content and the one or more datagrams to the set-top box for display to the user. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. A system for providing advertising content, the system comprising:
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a data storage device storing instructions; and a processor configured to execute the instructions to perform a method comprising; receiving a user'"'"'s input reflecting the user'"'"'s content preferences for receiving desired content in lieu of standard advertising content; retrieving desired content to include in advertising slots in lieu of standard advertising content based on the user'"'"'s input of user content preferences; choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram; generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content; storing the generated one or more datagrams in a database; upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database; and streaming the playable media content and the one or more datagrams to the set-top box for display to the user. - View Dependent Claims (29, 30, 31, 32, 33, 34)
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35. A non-transitory computer-readable medium storing instructions, the instructions, when executed by a computer system cause the computer system to perform a method, the method comprising:
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receiving, using at least one processor, a user'"'"'s input reflecting the user'"'"'s content preferences for receiving desired content in lieu of standard advertising content; retrieving desired content to include in advertising slots in lieu of standard advertising content based on the user'"'"'s input of user content preferences; choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram; generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content; storing the generated one or more datagrams in a database; upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database; and streaming the playable media content and the one or more datagrams to the set-top box for display to the user. - View Dependent Claims (36, 37, 38, 39, 40)
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Specification