Interactive Object Placement in Virtual Reality Videos
First Claim
Patent Images
1. A method for processing a virtual reality video (“
- VRV”
) by a virtual reality (“
VR”
) computing device, comprising the steps of;
identifying objects for embedding in the VRV;
generating interactive objects for the VRV, wherein the generated interactive objects have metadata for defining interactions with users;
embedding the VRV with the generated interactive objects by the VR computing device; and
storing the embedded VRV in a data storage by the VR computing device.
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Abstract
A method for processing a virtual reality video (“VRV”) by a virtual reality (“VR”) computing device comprises identifying objects in the VRV for interactive product placement, generating interactive objects for the VRV based on the identified objects, embedding the VRV with the generated interactive objects, and storing the embedded VRV. Creation of interactive product placements is provided in a monoscopic or stereoscopic virtual reality video. Users'"'"' gaze directions are recorded and analyzed via heat maps to further inform and refine creation of interactive content for the virtual reality video.
47 Citations
20 Claims
-
1. A method for processing a virtual reality video (“
- VRV”
) by a virtual reality (“
VR”
) computing device, comprising the steps of;identifying objects for embedding in the VRV; generating interactive objects for the VRV, wherein the generated interactive objects have metadata for defining interactions with users; embedding the VRV with the generated interactive objects by the VR computing device; and storing the embedded VRV in a data storage by the VR computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
- VRV”
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11. A virtual reality (“
- VR”
) computing device for processing a virtual reality video (“
VRV”
), comprising;an object identification module for identifying objects to embed in the VRV; an interactive object generation module for generating interactive objects for the VRV; an embedding module for embedding the VRV with the generated interactive objects; and a data storage module for storing the embedded VRV. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
- VR”
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20. A method for processing a virtual reality video (“
- VRV”
) by a virtual reality (“
VR”
) computing device, comprising the steps of;identifying objects for embedding in the VRV for interactive product placement (“
IPP”
), wherein the identified objects are existing viewable objects in the VRV;generating interactive objects for the VRV, wherein the identified objects are associated with interaction metadata; embedding the VRV with the generated interactive objects by the VR computing device, wherein the identified objects and metadata are packaged for delivery in the embedded VRV to a VR player; and storing the embedded VRV in a data storage by the VR computing device, wherein the generated interactive objects are three dimensional viewable objects within the embedded VRV, wherein heat maps are generated for the VRV based on gaze directions of users, wherein the heat maps are aggregated, wherein the aggregated heat maps are used to identify locations of interest for placement of the identified interactive objects, wherein the locations of interest are assigned interest levels, and wherein an advertising price determination for the locations of interest are based on the assigned interest levels.
- VRV”
Specification