COMPUTING SYSTEM WITH DYNAMIC WEB PAGE FEATURE

• US 20170109363A1
• Filed: 11/16/2016
• Published: 04/20/2017
• Est. Priority Date: 10/17/2014
• Status: Active Grant

• Current Assignee: Tribune Media Company (Nexstar Media Group, Inc.)
• Original Assignee: Tribune Media Company (Nexstar Media Group, Inc.)
• Inventors: McKenzie, Ryan Philip, Schulist, Jerome, Greene, Jason
• Granted Patent: US 10,579,699 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 16/211 Schema design and management
• CPC Class Codes: G06F 16/215 Improving data quality; Data cleansing, e.g. de-duplication, removing invalid entries or correcting typographical errors
• CPC Class Codes: G06F 16/2358 Change logging, detection, and notification replication G06F16/27
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 16/986 Document structures and storage, e.g. HTML extensions

Abstract

An example method involves accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data; using the accessed web traffic data to determine that the first computing-device received a threshold amount of requests that are (i) for the web page and (ii) associated with a search term; responsive to the determining, modifying the meta-tag data based on the search term; and transmitting the modified meta-tag data to a second computing-device, wherein the second computing-device is configured for (i) receiving the modified meta-tag data, (ii) receiving a request for a list of search results based on a set of search terms, (iii) responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results, and (iv) transmitting the list of search results to a third computing-device.

Claims

1-1. The method of claim 1, wherein the threshold amount of requests that are (i) for the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for the web page, (ii) associated with the particular search term, and (iii) received by the first computing-device within a particular time period.

7. A non-transitory computer-readable medium having instructions stored thereon that, when executed by a processor, cause performance of a set of acts comprising:

accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data;

using the accessed web-traffic data to determine that the first computing-device received a threshold amount of requests that are (i) for the web page and (ii) associated with a particular search term; and

responsive to determining that the first computing-device received the threshold amount of requests that are (i) for the web page and (ii) associated with the particular search term, modifying the meta-tag data based on the particular search term.

8. The computer-readable medium of claim 7, wherein the threshold amount of requests that are (i) for the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for the web page, (ii) associated with the particular search term, (iii) and received by the first computing-device within a particular period of time.

9. The computer-readable medium of claim 7, wherein modifying the meta-tag data based on the particular search term comprises adding, to a set of meta-tag keywords of the web page, a meta-tag keyword that specifies the particular search term.

10. The computer-readable medium of claim 7, wherein modifying the meta-tag data based on the particular search term comprises increasing a priority level assigned to a meta-tag keyword within a group of meta-tag keywords of the web page, wherein the meta-tag keyword specifies the particular search term.

11. A method comprising:

accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data;

using the accessed web-traffic data to determine that the first computing-device did not receive a threshold amount of requests that are (i) for the web page and (ii) associated with a particular search term; and

responsive to determining that the first computing-device did not receive the threshold amount of requests that are (i) for the web page and (ii) associated with the particular search term, modifying the meta-tag data based on the particular search term.

12. The method of claim 11, wherein the threshold amount of requests that are (i) for the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for the web page, (ii) associated with the particular search term, and (iii) received by the first computing-device within a particular time period.

13. The method of claim 11, wherein modifying the meta-tag data based on the particular search term comprises removing, from a set of meta-tag keywords of the web page, a meta-tag keyword that specifies the particular search term.

14. The method of claim 11, wherein modifying the meta-tag data based on the particular search term comprises decreasing a priority level assigned to a meta-tag keyword within a group of meta-tag keywords of the web page, wherein the meta-tag keyword specifies the particular search term.

15. The method of claim 11, wherein modifying the meta-tag data based on the particular search term comprises modifying meta-tag data associated with a title of the web-page.

16. The method of claim 11, further comprising:

transmitting the modified meta-tag data to a second computing device.

17. A non-transitory computer-readable medium having instructions stored thereon that, when executed by a processor, cause performance of a set of acts comprising:

accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data;

using the accessed web-traffic data to determine that the first computing-device did not receive a threshold amount of requests that are (i) for the web page and (ii) associated with a particular search term; and

responsive to determining that the first computing-device did not receive the threshold amount of requests that are (i) for the web page and (ii) associated with the particular search term, modifying the meta-tag data based on the particular search term.

18. The computer-readable medium of claim 17, wherein the threshold amount of requests that are (i) for the web page and (ii) associated with the particular search term comprises a threshold number of requests that are (i) for the web page, (ii) associated with the particular search term, (iii) and received by the first computing-device within a particular period of time.

19. The computer-readable medium of claim 17, wherein modifying the meta-tag data based on the particular search term comprises removing, from a set of meta-tag keywords of the web page, a meta-tag keyword that specifies the particular search term.

20. The computer-readable medium of claim 17, wherein modifying the meta-tag data based on the particular search term comprises decreasing a priority level assigned to a meta-tag keyword within a group of meta-tag keywords of the web page, wherein the meta-tag keyword specifies the particular search term.