PROVIDING ADVERTISEMENTS IN AN AUGMENTED REALITY ENVIRONMENT

• US 20170116644A1
• Filed: 01/03/2017
• Published: 04/27/2017
• Est. Priority Date: 11/15/2011
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Huang, Wyatt Ling-Wei, Chang, Balduran Chia-Chun, Huang, Connie Shih-Ting
• Application Number:
  US15/397,282
• Publication Number:
  US 20170116644A1
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/005 Input arrangements through a video camera
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06K 7/1417 2D bar codes
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text

Abstract

A computer-implemented method for providing advertisements in an augmented reality environment to a user includes receiving data related to a marker, the marker placed amongst one or more physical objects captured by the video camera. The computer-implemented method also includes retrieving dynamic digital content associated with the marker. Further, the computer-implemented method includes displaying the dynamic digital content amongst the one or more physical objects. Furthermore, the computer-implemented method includes receiving a user interaction with the dynamic digital content. Moreover, the computer-implemented method includes performing an action based on the user interaction.

Claims

1-20. -20. (canceled)

21. A computer-implemented method for providing dynamic digital content within an augmented reality environment, the method comprising:

receiving image data captured by an image capture device of a mobile device, the image depicting a marker formed in a pattern corresponding to a dynamic digital content;

receiving, from the mobile device, factor information corresponding to a user of an augmented reality framework;

communicating with a database included in the augmented reality framework;

retrieving the dynamic digital content from the database based on the pattern of the marker and the factor information;

transmitting the dynamic digital content to the mobile device for generating an augmented reality environment on the mobile device that combines a current video stream captured by the image capture device of the mobile device and the dynamic digital content;

receiving, from the mobile device, user interaction information describing an interaction with the dynamic digital content detected by the mobile device; and

performing an action based on the user interaction information.

22. The method of claim 21, further comprising:

receiving, from the mobile device, second factor information corresponding to a second user;

retrieving a second dynamic digital content from the database based on the pattern of the marker and the second factor information;

transmitting the second dynamic digital content to the mobile device for generating a display of a second augmented reality environment on the mobile device that combines a second current video stream captured by the video camera device of the mobile device and the second dynamic digital content.

23. The method of claim 22, wherein the second dynamic digital content is dynamically updated from the dynamic digital content based on the pattern of the marker and the second factor information, the second dynamic digital content having display attributes displayable in accordance with a display capability of the mobile device.

24. The method of claim 22, further comprising:

adjusting the second dynamic digital content based on detected movements of the mobile device in relation to the marker.

25. The method of claim 21, wherein the marker covers, at least in part, a physical product, and the dynamic digital content comprises information related to the physical product.

26. The method of claim 21, further comprising:

converting the marker to a network address, wherein the dynamic digital content is retrieved using the network address.

27. The method of claim 21, wherein the marker comprises a QR code marker.

28. The method of claim 21, wherein a video renderer running on the mobile device is configured to combine the current video stream and the dynamic digital content into a single video stream displayed on a display screen of the mobile device.

29. A non-transitory computer-readable medium storing instructions that when executed by a processor, causes the processor to perform a method for providing dynamic digital content within an augmented reality environment, the method comprising:

receiving image data captured by an image capture device of a mobile device, the image depicting a marker formed in a pattern corresponding to a dynamic digital content;

receiving, from the mobile device, factor information corresponding to a user of an augmented reality framework;

communicating with a database included in the augmented reality framework;

retrieving the dynamic digital content from the database based on the pattern of the marker and the factor information;

transmitting the dynamic digital content to the mobile device for generating an augmented reality environment on the mobile device that combines a current video stream captured by the image capture device of the mobile device and the dynamic digital content;

receiving, from the mobile device, user interaction information describing an interaction with the dynamic digital content detected by the mobile device; and

performing an action based on the user interaction information.

30. The non-transitory computer-readable medium of claim 29, the method further comprising:

receiving, from the mobile device, second factor information corresponding to a second user;

retrieving a second dynamic digital content from the database based on the pattern of the marker and the second factor information;

transmitting the second dynamic digital content to the mobile device for generating a display of a second augmented reality environment on the mobile device that combines a second current video stream captured by the video camera device of the mobile device and the second dynamic digital content.

31. The non-transitory computer-readable medium of claim 30, wherein the second dynamic digital content is dynamically updated from the dynamic digital content based on the pattern of the marker and the second factor information, the second dynamic digital content having display attributes displayable in accordance with a display capability of the mobile device.

32. The non-transitory computer-readable medium of claim 30, the method further comprising:

adjusting the second dynamic digital content based on detected movements of the mobile device in relation to the marker.

33. The non-transitory computer-readable medium of claim 29, wherein the marker covers, at least in part, a physical product, and the dynamic digital content comprises information related to the physical product.

34. The non-transitory computer-readable medium of claim 29, the method further comprising:

converting the marker to a network address, wherein the dynamic digital content is retrieved using the network address.

35. The non-transitory computer-readable medium of claim 29, wherein the marker comprises a QR code marker.

36. The non-transitory computer-readable medium of claim 29, wherein a video renderer running on the mobile device is configured to combine the current video stream and the dynamic digital content into a single video stream displayed on a display screen of the mobile device.

37. A computing device within an augmented reality framework for providing dynamic digital content within an augmented reality environment, the computing device comprising:

a network interface in communication with a mobile device through an augmented reality network, and configured to;

receive, from the mobile device, image data captured by an image capture device of a mobile device, the image depicting a marker formed in a pattern corresponding to a dynamic digital content;

receive, from the mobile device, factor information corresponding to a user of the augmented reality framework;

communicating with a database included in the augmented reality framework;

retrieving the dynamic digital content from the database based on the pattern of the marker and the factor information;

a dynamic digital content processor configured to;

transmit the dynamic digital content to the mobile device for generating an augmented reality environment on the mobile device that combines a current video stream captured by the image capture device of the mobile device and the dynamic digital content;

receive, from the mobile device, user interaction information describing an interaction with the dynamic digital content detected by the mobile device; and

perform an action based on the user interaction information.

38. The computing device of claim 37, wherein the network interface is further configured to:

receive, from the mobile device, second factor information corresponding to a second user;

retrieve a second dynamic digital content from the database based on the pattern of the marker and the second factor information; and

wherein the dynamic digital content processor is further configured to;

transmit the second dynamic digital content to the mobile device for generating a display of a second augmented reality environment on the mobile device that combines a second current video stream captured by the video camera device of the mobile device and the second dynamic digital content.

39. The computing device of claim 38, wherein the second dynamic digital content is dynamically updated from the dynamic digital content based on the pattern of the marker and the second factor information, the second dynamic digital content having display attributes displayable in accordance with a display capability of the mobile device.

40. The computing device of claim 38, wherein the dynamic digital content processor is further configured to:

adjust the second dynamic digital content based on detected movements of the mobile device in relation to the marker.