Notification Click-Through Rate (CTR) Thresholds
First Claim
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1. A method comprising:
- by a computing device, receiving a plurality of notifications of activity relevant to a user, wherein each notification has an associated type;
by the computing device, calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification;
by the computing device, determining a push threshold value for each notification based at least in part on the estimated CTR for each notification; and
by the computing device, sending one or more of the notifications to the user, wherein each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.
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Abstract
In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; determining a push threshold value for each notification based at least in part on the estimated CTR for each notification; and sending one or more of the notifications to the user. Each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.
29 Citations
20 Claims
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1. A method comprising:
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by a computing device, receiving a plurality of notifications of activity relevant to a user, wherein each notification has an associated type; by the computing device, calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; by the computing device, determining a push threshold value for each notification based at least in part on the estimated CTR for each notification; and by the computing device, sending one or more of the notifications to the user, wherein each of the sent notifications has a push threshold value higher than a pre-determined push threshold value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. One or more computer-readable non-transitory storage media embodying software configured when executed to:
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receive a plurality of notifications of activity relevant to a user, wherein each notification has an associated type; calculate an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; determine a push threshold value for each notification based at least in part on the estimated CTR for each notification; and send one or more of the notifications to the user, wherein each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.
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20. A device comprising:
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one or more processors; and one or more computer-readable non-transitory storage media coupled to the processors and embodying software configured when executed to; receive a plurality of notifications of activity relevant to a user, wherein each notification has an associated type; calculate an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; determine a push threshold value for each notification based at least in part on the estimated CTR for each notification; and send one or more of the notifications to the user, wherein each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.
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Specification