Apparatus and Method for Managing Marketing
First Claim
Patent Images
1. A method, the method comprising:
- presenting, by a processing system comprising a processor, at a group of media presentation devices, an overlay superimposed onto a media program being presented by the group of media presentation devices;
receiving, by the processing system, a first comment generated by a first media presentation device of the group of media presentation devices during presentation of the media program;
receiving, by the processing system, a second comment generated by a second media presentation device of the group of media presentation devices during presentation of the media program;
determining, by the processing system, a first marketing parameter based on the first comment;
determining, by the processing system, a first targeted advertisement based on the first marketing parameter;
determining, by the processing system, a second marketing parameter based on the second comment;
determining, by the processing system, a second targeted advertisement based on the second marketing parameter;
presenting, by the processing system, at the first media presentation device the first targeted advertisement;
presenting, by the processing system, at the second media presentation device the second targeted advertisement; and
presenting, by the processing system, at the group of media presentation devices, in the overlay superimposed onto the media program, a first indicator associated with the first comment and a second indicator associated with the second comment,wherein the processing system comprises a server remotely located from the group of media presentation devices,wherein the first targeted advertisement is presented only at the first media presentation device, andwherein the second targeted advertisement is presented only at the second media presentation device.
1 Assignment
0 Petitions
Accused Products
Abstract
A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.
-
Citations
20 Claims
-
1. A method, the method comprising:
-
presenting, by a processing system comprising a processor, at a group of media presentation devices, an overlay superimposed onto a media program being presented by the group of media presentation devices; receiving, by the processing system, a first comment generated by a first media presentation device of the group of media presentation devices during presentation of the media program; receiving, by the processing system, a second comment generated by a second media presentation device of the group of media presentation devices during presentation of the media program; determining, by the processing system, a first marketing parameter based on the first comment; determining, by the processing system, a first targeted advertisement based on the first marketing parameter; determining, by the processing system, a second marketing parameter based on the second comment; determining, by the processing system, a second targeted advertisement based on the second marketing parameter; presenting, by the processing system, at the first media presentation device the first targeted advertisement; presenting, by the processing system, at the second media presentation device the second targeted advertisement; and presenting, by the processing system, at the group of media presentation devices, in the overlay superimposed onto the media program, a first indicator associated with the first comment and a second indicator associated with the second comment, wherein the processing system comprises a server remotely located from the group of media presentation devices, wherein the first targeted advertisement is presented only at the first media presentation device, and wherein the second targeted advertisement is presented only at the second media presentation device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A device, comprising:
-
a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising; facilitating, at a group of media processors, presentation of an overlay superimposed onto a media program being presented by the group of media processors; detecting a generation of a first comment generated by a first media processor of the group of media processors during presentation of the media program; detecting a generation of a second comment generated by a second media processor of the group of media processors during presentation of the media program; determining a first marketing parameter based on the first comment; obtaining a first targeted advertisement based on the first marketing parameter; determining a second marketing parameter based on the second comment; obtaining a second targeted advertisement based on the second marketing parameter; facilitating, at the first media processor, a presentation of the first advertisement; facilitating, at the second media processor, a presentation of the second advertisement; and facilitating at the group of media processors a presentation in the overlay of a first indicator associated with the first comment and a second indicator associated with the second comment, wherein the device comprises a server remotely located from the group of media processors. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A machine-readable storage device, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:
-
facilitating, at a group of media processors, a presentation of an overlay superimposed onto media content presented by the group of media processors; detecting a generation of user-generated commentaries from the group of media processors during a presentation of the media content; determining marketing parameters based on the user-generated commentaries; requesting a group of promotions based on the marketing parameters; facilitating, at each of the group of media processors, a presentation of the group of promotions; and facilitating, at the group of media processors, a presentation of indicators in the overlay associated with the user-generated commentaries, wherein each promotion of the group of promotions is presented only at a select one of the group of media processors from which the user-generated commentaries originated, and wherein a first promotion of the group of promotions differs from a second promotion of the group of promotions. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification