SELECTING MEDIA USING VEHICLE INFORMATION

• US 20170134498A1
• Filed: 07/13/2016
• Published: 05/11/2017
• Est. Priority Date: 11/05/2015
• Status: Active Grant

• Current Assignee: Pandora Media LLC (Liberty Media Corporation)
• Original Assignee: Pandora Media Incorporated (Liberty Media Corporation)
• Inventors: Mitchell, Dave, Przygoda, David, Lynch, George, Cook, Devon, McAdory, Randall, Jackson, Dennis
• Granted Patent: US 10,506,049 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A content server provides customized media items to present to a user using vehicle information. The content server receives environmental information, user feedback for presented media items, and vehicle information for an associated vehicle from a client device associated with a user. The client device receives the vehicle information from a vehicle platform of the vehicle. The content server analyzes the environmental information and user feedback to create a user profile for the user. The content server also analyzes the vehicle information to create a vehicle profile for the associated vehicle. Using the user profile and the vehicle profile, the content server selects media items to send to the client device to present to the user.

Claims

1. A computer-implemented method for selecting media items to present to a user using vehicle information, comprising:

receiving vehicle information describing a vehicle in communication with a client device associated with a user;

analyzing the vehicle information to create a vehicle profile for the associated vehicle; and

selecting one or more media items to send to the client device for presentation to the user based on a user profile describing the user and the vehicle profile.

2. The method of claim 1, wherein the vehicle profile includes one or more items of vehicle information, and wherein each item of vehicle information is assigned a priority level.

3. The method of claim 2, wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting one or more media items that are related to the one or more items of vehicle information in the vehicle profile such that media items that are related to items of vehicle information with a higher priority level are selected before media items that are related to items of vehicle information with a lower priority level.

4. The method of claim 2, wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting a first media item that is related to an item of vehicle information in the vehicle profile with a first priority level; and

interrupting a second media item with a second priority level lower than the first priority level that is currently being presented to the user to present the selected media item.

5. The method of claim 1, wherein each item of the vehicle information is of a particular type, and wherein the analyzing the vehicle information to create a vehicle profile for the associated vehicle further comprises:

responsive to determining that an item of vehicle information is relevant based on the type of the item of vehicle information, including the item of vehicle information in the vehicle profile.

6. The method of claim 5, wherein the vehicle profile includes an item of vehicle information that is of a service notification type, and the media item is selected in relation to the service notification.

7. The method of claim 1, wherein the user profile includes context information describing a context of the client device, and wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting one or more media items that are related to the one or more items of vehicle information in the vehicle profile; and

selecting one or more of the selected media items based on the context information.

8. A non-transitory computer-readable storage medium storing executable computer program instructions for selecting media items to present to a user using vehicle information, the instructions executable to perform steps comprising:

receiving vehicle information describing a vehicle in communication with a client device associated with a user;

analyzing the vehicle information to create a vehicle profile for the associated vehicle; and

selecting one or more media items to send to the client device for presentation to the user based on a user profile describing the user and the vehicle profile.

9. The computer-readable medium of claim 8, wherein the vehicle profile includes one or more items of vehicle information, and wherein each item of vehicle information is assigned a priority level.

10. The computer-readable medium of claim 9, wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting one or more media items that are related to the one or more items of vehicle information in the vehicle profile such that media items that are related to items of vehicle information with a higher priority level are selected before media items that are related to items of vehicle information with a lower priority level.

11. The computer-readable medium of claim 9, wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting a first media item that is related to an item of vehicle information in the vehicle profile with a first priority level; and

interrupting a second media item with a second priority level lower than the first priority level that is currently being presented to the user to present the selected media item.

12. The computer-readable medium of claim 8, wherein each item of the vehicle information is of a particular type, and wherein the analyzing the vehicle information to create a vehicle profile for the associated vehicle further comprises:

responsive to determining that an item of vehicle information is relevant based on the type of the item of vehicle information, including the item of vehicle information in the vehicle profile.

13. The computer-readable medium of claim 12, wherein the vehicle profile includes an item of vehicle information that is of a service notification type, and the media item is selected in relation to the service notification.

14. The computer-readable medium of claim 8, wherein the user profile includes context information describing a context of the client device, and wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting one or more media items that are related to the one or more items of vehicle information in the vehicle profile; and

selecting one or more of the selected media items based on the context information.

15. A computer system for selecting media items to present to a user using vehicle information, comprising:

a computer processor for executing computer program instructions; and

a non-transitory computer-readable storage medium storing computer program instructions executable by the processor to perform steps comprising;

receiving vehicle information describing a vehicle in communication with a client device associated with a user;

analyzing the vehicle information to create a vehicle profile for the associated vehicle; and

selecting one or more media items to send to the client device for presentation to the user based on a user profile describing the user and the vehicle profile.

16. The system of claim 15, wherein the vehicle profile includes one or more items of vehicle information, and wherein each item of vehicle information is assigned a priority level.

17. The system of claim 16, wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting one or more media items that are related to the one or more items of vehicle information in the vehicle profile such that media items that are related to items of vehicle information with a higher priority level are selected before media items that are related to items of vehicle information with a lower priority level.

18. The system of claim 16, wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting a first media item that is related to an item of vehicle information in the vehicle profile with a first priority level; and

interrupting a second media item with a second priority level lower than the first priority level that is currently being presented to the user to present the selected media item.

19. The system of claim 15, wherein each item of the vehicle information is of a particular type, and wherein the analyzing the vehicle information to create a vehicle profile for the associated vehicle further comprises:

responsive to determining that an item of vehicle information is relevant based on the type of the item of vehicle information, including the item of vehicle information in the vehicle profile.

20. The system of claim 15, wherein the vehicle profile includes an item of vehicle information that is of a service notification type, and the media item is selected in relation to the service notification.

21. The system of claim 15, wherein the user profile includes context information describing a context of the client device, and wherein the selecting one or more media items to send to the client device for presentation to the user based on the user profile and the vehicle profile further comprises:

selecting one or more media items that are related to the one or more items of vehicle information in the vehicle profile; and

selecting one or more of the selected media items based on the context information.