SENDING NOTIFICATIONS AS A SERVICE

• US 20170134516A1
• Filed: 12/15/2015
• Published: 05/11/2017
• Est. Priority Date: 11/11/2015
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Dassa, Guy, Gutman, Julian Kevin, Gerson, Elad, Shin, Key K., Dauer, Benjamin Thamas
• Granted Patent: US 10,375,188 B2
• Time in Patent Office: Days
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A method for enabling a notification-providing system to allow third-party publishers to push notifications of interest to a user device as part of a notification subscription service. A computing device may receive notifications from one or more third-party systems. Each notification may be associated with one or more tags. The computing device may determine one or more interests of a user based in least in part on social graph information of the user. The computing device may match the user interests to the received tags to identify relevant notifications. The computing device may send one or more of the identified notifications to one or more delivery channels of the user.

Claims

1. A method comprising:

by a computing devices, receiving a plurality of notifications from one or more third-party systems, wherein each notification is associated with one or more tags associated with content of the notification;

by the computing device, determining one or more interests of a user based at least in part on social-graph information of the user;

by the computing device, identifying one or more notifications from the plurality of received notifications based at least in part on matching one or more of the interests with one or more of the tags of the received notifications; and

by the computing devices, sending one or more of the identified notifications to one or more delivery channels of the user.

2. The method of claim 1, wherein:

one or more of the received notifications is generated by a publisher;

each publisher has one or more stations that each correspond to at least one topic; and

each notification is associated with at least one subscription.

3. The method of claim 2, wherein a subscription comprises at least one station and at least one interest.

4. The method of claim 2, further comprising indexing one or more of the delivery channels of the user with a particular subscription of the user.

5. The method of claim 2, further comprising:

receiving an input from the user comprising an indication of interest in one or more of the subscriptions; and

indexing one or more of the delivery channels of the user to one or more of the subscriptions associated with the received input.

6. The method of claim 2, further comprising:

receiving an input from the user comprising an indication of disinterest in one or more of the sent notifications; and

removing one or more delivery channels that is indexed to a subscription associated with the received input.

7. The method of claim 2, further comprising removing one or more delivery channels indexed to a particular subscription based on a click-through rate (CTR) of the identified notifications being lower than a pre-determined threshold value.

8. The method of claim 2, further comprising:

aggregating the plurality of received notifications; and

organizing each received notification into a corresponding subscription.

9. The method of claim 1, wherein the identified notifications are sent in accordance with a delivery policy.

10. The method of claim 9, wherein the delivery policy comprises:

whether to send the identified notifications to the user;

when to send the identified notifications to the user;

or

identification of a particular subset of a plurality of endpoints of the user to send the identified notifications to;

or

identification of a delivery channel to send the identified notifications to the user in.

11. The method of claim 1, wherein the identified notifications are sent in accordance with privacy settings of the user.

12. The method of claim 1, wherein the social-graph information is associated with a social graph of the user, wherein the social-graph comprises:

a plurality of nodes and edges connecting the nodes;

at least a first node corresponding to the user; and

at least one or more second nodes connected to the first node by one or more edges, and wherein the interests are determined based at least in part on an affinity between the first node and one or more of the second nodes.

13. The method of claim 12, wherein:

at least one of the second nodes is a user node that corresponds to another user; and

one or more of the interests of the user is based on one or more subscriptions of the other user associated with the second node.

14. The method of claim 12, wherein:

at least one of the second nodes is a concept node; and

one or more of the interests of the user is determined based on the affinity between the user and the concept node.

15. The method of claim 1, wherein the determined interests of the user are further based on a location of the user or one a subscription associated with a trending topic.

16. The method of claim 1, further comprising receiving the tags from the third-party systems, wherein each tag comprises a keyword associated with a portion of the content of the received notification.

17. The method of claim 1, further comprising:

generating one or more tags based on the social-graph information of the user; and

providing the tags to one or more of the third-party systems.

18. The method of claim 1, wherein:

the delivery channels comprise a communication media and an endpoint;

one or more of the delivery channels of the user is associated with a mobile computing device; and

the sent notifications are displayed on a native application of the mobile computing device.

19. One or more computer-readable non-transitory storage media embodying software configured when executed to:

receive a plurality of notifications from one or more third-party systems, wherein each notification is associated with one or more tags associated with content of the notification;

determine one or more interests of a user based at least in part on social-graph information of the user;

identify one or more notifications from the plurality of received notifications based at least in part on matching one or more of the interests with one or more of the tags of the received notifications; and

send one or more of the identified notifications to one or more delivery channels of the user.

20. A device comprising:

one or more processors; and

one or more computer-readable non-transitory storage media coupled to the processors and embodying software configured when executed to;

receive a plurality of notifications from one or more third-party systems, wherein each notification is associated with one or more tags associated with content of the notification;

determine one or more interests of a user based at least in part on social-graph information of the user;

identify one or more notifications from the plurality of received notifications based at least in part on matching one or more of the interests with one or more of the tags of the received notifications; and

send one or more of the identified notifications to one or more delivery channels of the user.