PRIORITY BASED PLACEMENT OF MESSAGES IN A GEO-LOCATION BASED EVENT GALLERY

• US 20170149717A1
• Filed: 01/26/2017
• Published: 05/25/2017
• Est. Priority Date: 06/13/2014
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: Snapchat Inc (Snap, Inc.)
• Inventors: Sehn, Timothy Michael
• Granted Patent: US 9,825,898 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 40/279 Recognition of textual entities
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 13/00 Animation
• CPC Class Codes: G06V 30/418 Document matching, e.g. of document images
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/226 Delivery according to priorities
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/104 Peer-to-peer [P2P] networks
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 60/00 : Affiliation to network, e.g. registration; Terminating affiliation with the network, e.g. de-registration

Abstract

In some embodiments, a computer implemented method of processing messages may include receiving priority information from at least one sponsor, the priority information to he used in determining a priority of one or more messages received from a plurality user devices, creating a message collection using a plurality of messages received from the plurality of user devices, applying the priority information to at least one of the messages in the message collection, prioritizing the at least one message in the message collection according to the applied priority information, and supplying the message collection with the at least one message in an order of presentation based on the applied priority information of the at least one message.

Claims

1-14. -14. (canceled)

15. A method of processing messages, the method comprising:

receiving, at a server computer, priority information from at least one sponsor, the priority information to be used in determining a priority of one or more messages received from a plurality user devices;

creating, by the server computer, a message collection using a plurality of messages received from the plurality of user devices;

applying, by the server computer, the priority information to at least one of the messages in the message collection;

prioritizing, by the server computer, the at least one message in the message collection according to the applied priority information; and

supplying, by the server computer, the message collection with the at least one message in an order of presentation based on the applied priority information of the least one message.

16. The method of claim 15, wherein the priority information is a function of the amount of consideration supplied by the sponsor.

17. The method of claim 15, wherein the sponsor is an owner of a brand.

18. The method of claim 15, wherein the priority information is based on a similarity in theme between content associated with the sponsor and an event associated with the one or more messages.

19. The method of claim 15, wherein at least a second message in the message collection has no priority information associated with the second message, and wherein the second message is organized in the message collection based on a temporal basis.

20. The method of claim 15, wherein at least a second message in the message collection has priority information comprising a low weight associated with the second message that fails to meet a predetermine minimum weight and based on the low weight, the second message is not presented in the message collection.

21. The method of claim 15, wherein prioritization of the at least one message in the message collection according to the applied priority information includes placing the at least one message in a favorable presentation in the form of an early placement in a sequence of the messages in the message collection, or in the form of a message of a relatively long duration in a sequence of ephemeral messages.

22. The method of claim 15, wherein the priority information includes a favorable weight ascribed to a message from a sender who is a sponsor or endorser, or to a message from a sender who is a celebrity or well-known individual.

23. The method of claim 15, wherein the priority information includes a favorable weight ascribed to a message based on a bid amount received from an advertiser.

24. The method of claim 15, further comprising:

receiving bid amounts for brand messages or advertisements; and

prioritizing the brand messages or advertisements in the message collection based on the bid amounts received.

25. The method of claim 15, wherein the message collection is supplied to a user device for display to a user of the user device.

26. The method of claim 15, wherein the message collection is associated with an event.

27. A server to process messages, the server comprising:

a processor; and

a memory storing instructions that, when executed by the processor, cause the server to perform operations comprising;

receiving priority information from at least one sponsor, the priority information to be used in determining a priority of one or more messages received from a plurality user devices;

creating a message collection using a plurality of messages received from the plurality of user devices;

applying the priority information to at least one of the messages in the message collection;

prioritizing the at least one message in the message collection according to the applied priority information; and

supplying the message collection with the at least one message in an order of presentation based on the applied priority information of the at least one message.

28. The server of claim 27, wherein the priority information is a function of the amount of consideration supplied by the sponsor.

29. The server of claim 27, wherein the priority information is based on a similarity in there between content associated with the sponsor and an event associated with the one or more messages.

30. The server of claim 27, wherein prioritization of the at least one message in the message collection according to the applied priority information includes placing the at least one message in a favorable presentation in the form of an early placement in a sequence of the messages in the message collection, or in the form of a message of a relatively long duration in a sequence of ephemeral messages.

31. The server of claim 27, wherein at least a second message in the message collection has priority information comprising a low weight associated with the second message that fails to meet a predetermine minimum weight and based on the low weight, the second message is not presented ill the message collection.

32. The server of claim 27, wherein the priority information includes a favorable weight ascribed to a message from a sender who is a sponsor or endorser, or to a message from a sender who is a celebrity or well-known individual.

33. The server of claim 27, wherein the priority information includes a favorable weight ascribed to a message based on a bid amount received from an advertiser.

34. A non-transitory computer readable storage medium comprising instructions that are executable by at least one processor to cause a computing device to perform operations comprising:

receiving priority information from at least one sponsor, the priority information to be used in determining a priority of one or more messages received from a plurality user devices;

creating a message collection using a plurality of messages received from the plurality of user devices;

applying the priority information to at least one of the messages in the message collection;

prioritizing the at least one message in the message collection according to the applied priority information; and

supplying the message collection with the at least one message in an order of presentation based on the applied priority information of the at least one message.