DETERMINING MEMBERSHIP CAUSES FOR NEW USER AND CONTINUED INVOLVEMENT IN SOCIAL NETWORK SITES

• US 20170149851A1
• Filed: 11/20/2015
• Published: 05/25/2017
• Est. Priority Date: 11/20/2015
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Hoy, Jeffrey R., Imsdahl, Marit L., Silva, Asima, Brunn, Jonathan F.
• Granted Patent: US 10,432,566 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Determining a reason a user joins a computer-implemented social network service may include automatically monitoring access to content in a social network site by a newly added member of the social network service to form an initial access history of user interactions with the social network site. The initial access history spans a predetermined period of time within a time of the newly added member joining the social network service. The initial access history may be analyzed to determine the reason for joining the social network service by the newly added member. The reason may be automatically leverage to improve membership participation in the computer-implemented social network service.

Claims

1. A computer-implemented method of determining a reason a user joins a computer-implemented social network service, the method performed by one or more processors, comprising:

automatically monitoring access to content in a social network site by a newly added member of the social network service to form an initial access history of user interactions with the social network site, the initial access history spanning a predetermined period of time within a time of the newly added member joining the social network service; and

analyzing the initial access history to determine the reason for joining the social network service by the newly added member, the analyzing comprising at least;

identifying in the initial access history one or more of a uniform resource locator (URL) or a uniform resource identifier (URI) representing an item or a link to an item on a network of computers; and

determining content of the item to be the reason.

2. The method of claim 1, further comprising:

requesting the newly added member to confirm the reason; and

confirming the reason based on an answer provided by the newly added member.

3. The method of claim 1, further comprising:

searching for one or more other users having a relationship with the newly added member, and who have not joined the social network service; and

transmitting a notification via a communication network to the one or more other user to join the social network service, the notification further comprising the reason.

4. The method of claim 1, further comprising:

detecting a reduction of participation in the social network site by the newly added member; and

sending automatically a notification to the newly added member informing the newly added member that another content related to the item has been posted on the social network site.

5. The method of claim 1, wherein the item comprises one or more of images and text content associated with an interest group.

6. The method of claim 1, further comprising:

searching for postings related to the item posted on the social network site; and

sending a notification to one or more users detected to have a relationship with the newly added member to join the social network service based on the postings.

7. A computer readable storage medium storing a program of instructions executable by a machine to perform a method of determining a reason a user joins a computer-implemented social network service, the method comprising:

automatically monitoring access to content in a social network site by a newly added member of the social network service to form an initial access history of user interactions with the social network site, the initial access history spanning a predetermined period of time within a time of the newly added member joining the social network service; and

analyzing the initial access history to determine the reason for joining the social network service by the newly added member, the analyzing comprising at least;

identifying in the initial access history one or more of a uniform resource locator (URL) or a uniform resource identifier (URI) representing an item or a link to an item on a network of computers; and

determining content of the item to be the reason.

8. The computer readable storage medium of claim 7, further comprising:

requesting the newly added member to confirm the reason; and

confirming the reason based on an answer provided by the newly added member.

9. The computer readable storage medium of claim 7, further comprising:

searching for one or more other users having a relationship with the newly added member, and who have not joined the social network service; and

transmitting a notification via a communication network to the one or more other user to join the social network service, the notification further comprising the reason.

10. The computer readable storage medium of claim 7, further comprising:

detecting a reduction of participation in the social network site by the newly added member; and

sending automatically a notification to the newly added member informing the newly added member that another content related to the item has been posted on the social network site.

11. The computer readable storage medium of claim 7, wherein the item comprises one or more of images and text content associated with an interest group.

12. The computer readable storage medium of claim 7, further comprising:

searching for postings related to the item posted on the social network site; and

sending a notification to one or more users detected to have a relationship with the newly added member to join the social network service based on the postings.

13. A system of determining a reason a user joins a computer-implemented social network service, comprising:

one or more hardware processors operable to automatically monitor access to content in a social network site by a newly added member of the social network service,

one or more of the hardware processors further operable to generate an initial access history of user interactions with the social network site, the initial access history spanning a predetermined period of time within a time of the newly added member joining the social network service;

a storage device coupled to one or more of the hardware processors, one or more of the hardware processors further operable to store the initial access history on the storage device;

one or more of the hardware processors further operable to analyze the initial access history to determine the reason for joining the social network service by the newly added member, by at least identifying in the initial access history one or more of a uniform resource locator (URL) or a uniform resource identifier (URI) representing an item or a link to an item on a network of computers, one or more of the hardware processors determining content of the item to be the reason.

14. The system method of claim 13, wherein one or more of the hardware processors are further operable to request the newly added member to confirm the reason and further operable to confirm the reason based on an answer provided by the newly added member.

15. The system of claim 13, wherein one or more of the hardware processors are further operable to search for one or more other users having a relationship with the newly added member, and who have not joined the social network service, one or more of the hardware processors are further operable to transmit a notification via a communication network to the one or more other user to join the social network service, the notification further comprising the reason.

16. The system of claim 13, wherein one or more of the hardware processors are further operable to detect a reduction of participation in the social network site by the newly added member and send automatically a notification to the newly added member informing the newly added member that another content related to the item has been posted on the social network site.

17. The system of claim 13, wherein the item comprises one or more of images and text content associated with an interest group.

18. The system of claim 13, wherein one or more of the hardware processors are further operable to search for online postings related to the item posted on the social network site and send a notification to one or more users detected to have a relationship with the newly added member to join the social network service based on the postings.