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DETERMINING MEMBERSHIP CAUSES FOR NEW USER AND CONTINUED INVOLVEMENT IN SOCIAL NETWORK SITES

  • US 20170149851A1
  • Filed: 11/20/2015
  • Published: 05/25/2017
  • Est. Priority Date: 11/20/2015
  • Status: Active Grant
First Claim
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1. A computer-implemented method of determining a reason a user joins a computer-implemented social network service, the method performed by one or more processors, comprising:

  • automatically monitoring access to content in a social network site by a newly added member of the social network service to form an initial access history of user interactions with the social network site, the initial access history spanning a predetermined period of time within a time of the newly added member joining the social network service; and

    analyzing the initial access history to determine the reason for joining the social network service by the newly added member, the analyzing comprising at least;

    identifying in the initial access history one or more of a uniform resource locator (URL) or a uniform resource identifier (URI) representing an item or a link to an item on a network of computers; and

    determining content of the item to be the reason.

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