ADAPTIVE LOCATION BRANDING
First Claim
1. A method for changing the appearance and/or functionality of a location-aware application on a portable communication device based on a detected location, the method comprising the steps of:
- detecting the location of the portable communications device by receiving a location signal from a location-defining device;
interrogating a web-based service for information pertaining to an organization to be provided to the user, the information corresponding to the organization at detected location and from a database populated by the organization;
receiving the information from the web-based service to be provided to the user; and
displaying the information to be provided to the user on the display screen of the portable communication device such that the information includes branding information associated with the organization.
6 Assignments
0 Petitions
Accused Products
Abstract
A method and system for providing location-specific information to users, wherein this information is directly maintained and supplied by the provider of the service. This information is supplied by means of an application running on a personal communication device, where the application is developed and provided by a third-party servicer (e.g., CollegeNET) and the third party servicer makes various program options/APIs of the application available to and selectable by its customers (e.g., various universities). This way, the organization wanting to supply the information, such as a university, does not have to develop their own unique applications to provide a unique user experience tied to the university, and the users don'"'"'t have to download an application for each school they visit.
8 Citations
19 Claims
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1. A method for changing the appearance and/or functionality of a location-aware application on a portable communication device based on a detected location, the method comprising the steps of:
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detecting the location of the portable communications device by receiving a location signal from a location-defining device; interrogating a web-based service for information pertaining to an organization to be provided to the user, the information corresponding to the organization at detected location and from a database populated by the organization; receiving the information from the web-based service to be provided to the user; and displaying the information to be provided to the user on the display screen of the portable communication device such that the information includes branding information associated with the organization. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification