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ADAPTIVE LOCATION BRANDING

  • US 20170150319A1
  • Filed: 11/23/2015
  • Published: 05/25/2017
  • Est. Priority Date: 11/23/2015
  • Status: Active Grant
First Claim
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1. A method for changing the appearance and/or functionality of a location-aware application on a portable communication device based on a detected location, the method comprising the steps of:

  • detecting the location of the portable communications device by receiving a location signal from a location-defining device;

    interrogating a web-based service for information pertaining to an organization to be provided to the user, the information corresponding to the organization at detected location and from a database populated by the organization;

    receiving the information from the web-based service to be provided to the user; and

    displaying the information to be provided to the user on the display screen of the portable communication device such that the information includes branding information associated with the organization.

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